Sitemap

Majo Hodžić, Director at Faststart doo -Hrana Mediterana

Inimitable Flavours of the Mediterranean

When our customers in Serbia know how to make a proper Greek salad and are able to recognise real feta cheese, high quality olives and olive oil, and to smell the aroma of good oregano, we will know that they have become real lovers of Mediterranean cuisine.

We want our consumers in Serbia to learn to distinguish between feta produced according to traditional recipes, from goat’s milk and sheep’s milk, with protected geographical origin, and cheese from domestic cow’s milk that until recently plagiarised the name Feta, and – as every Greek knows – when you want to buy high-quality feta cheese you immediately think of the renowned Greek producers Dodoni, says Majo Hodžić.

How interested are people in Serbia when it comes to healthy foods from the Mediterranean?

The concept of “Hrana Mediterana” (Food of the Mediterranean) was created with the intention of making carefully selected Mediterranean products available to the market and consumers throughout the calendar year.

We initially chose the cheeses of renowned Greek producers Dodoni, in order to create a new product category on the domestic market. When we say Feta, every Greek in the world will think of Dodoni, because Dodoni is synonymous with Feta cheese.

We are now faced with a process of educating consumers through various marketing activities, certainly the most effective of which are promotional activities in the form of tastings, which we conduct from weekend to weekend, with the aim of helping consumers in Serbia learn to distinguish between feta produced according to traditional recipes, from goat’s milk and sheep’s milk, with protected geographical origin, and cheese from domestic cow’s milk that until recently plagiarised the name Feta.

When it comes to the distribution of Hrana Mediterana products, we have a big surprise in store, both for domestic consumers and for the Greek community in Serbia. We will create a new alternative sales channel for them, making the distribution of our products accessible to every individual.

Professionalism and dedication compel us to expand our supply portfolio to include other products, primarily from Greece, and then from other parts of the Mediterranean. We have secured “Halkidiki” olives, green and, of course, Kalamata olives; and, thanks to the Hrana Mediterana concept, the range of Dodoni products in Serbia has been enriched with their recognisable traditional tzatziki and Greek yoghurt.

This road has no end, and the next stops along the way are olive oil, oregano, wine … I would reiterate the fact that every Hrana Mediterana product is carefully selected, special and unique.

Our trademark and our mission are simple: the Greek salad. When consumers know how to make a proper Greek salad and which ingredients are used, we will know that we have succeeded. We’ll succeed when the consumer is able to recognise in a Greek salad real feta, high-quality olives and olive oil, and to smell the aroma of oregano.

Where can your products be purchased?

In addition to traditional distribution methods through the Tt and Ka sales channels, for the operations of Hrana Mediterana, we have a big surprise in store, both for domestic consumers and for the Greek community in Serbia. We will create a new alternative sales channel for them, making the distribution of our products accessible to every individual.

More...

H.E. Yorgos DIACOFOTAKIS, Ambassador of Greece

Severe Containment Measures In Greece Proved Successful

Thanks to early and severe containment measures, Greece has successfully managed to flatten the curve very quickly and slow down the spread of the...

Beyond 4.0 A renaissance of innovation, invention and discovery this October in Thessaloniki

The biggest fair in Southeastern Europe, Thessaloniki International Fair is announcing the most innovative exhibition in 2020 Beyond 4.0 which will be held from...

Traditional Vasilopita Cutting Ceremony

The Hellenic Business Association of Serbia (HBA) celebrated this year's traditional event of Vasilopita Cutting, held on 11 February at Grand Casino. In addition to...

Greece

Port of Piraeus – strategic pillar of cooperation with China

Greece will enhance bilateral cooperation with China in many sectors, including shipping, with Piraeus Port a pillar and example under the framework of the...

News

Croatia’s Ruling Conservatives Win Parliamentary Election

The conservative Croatian Democratic Union (HDZ) party has consolidated its power in Croatia after winning 66 seats in the...

Biggest Portrait In The World Of Novak Djokovic

Architect and artist Andrej Josifovski, better known as the Pianist, made the largest portrait of Novak Djokovic in the...

Macron Appoints Jean Castex As New Prime Minister Of France

French President Emmanuel Macron on Friday appointed Jean Castex to replace Edouard Philippe as prime minister. French government resigned, just...

Bulgaria’s Varna Public Transport Opens 34.8 Mln Euro Tender For New E-buses

Bulgarian company Public Transport - Varna has launched a tender for contracts for the delivery of a total of...

Startup Ecosystem Of Belgrade And Novi Sad Worth 502 Million Dollars

The American organization Startup Genome has published a new edition of its annual report, which estimates that the startup...

Croatia’s Ruling Conservatives Win Parliamentary Election

The conservative Croatian Democratic Union (HDZ) party has consolidated its power in Croatia after winning 66 seats in the...

Biggest Portrait In The World Of Novak Djokovic

Architect and artist Andrej Josifovski, better known as the Pianist, made the largest portrait of Novak Djokovic in the...

Macron Appoints Jean Castex As New Prime Minister Of France

French President Emmanuel Macron on Friday appointed Jean Castex to replace Edouard Philippe as prime minister. French government resigned, just...

Startup Ecosystem Of Belgrade And Novi Sad Worth 502 Million Dollars

The American organization Startup Genome has published a new edition of its annual report, which estimates that the startup...

EIB Provides €30 Million To UniCredit Bank Serbia For Serbian SMEs

• The first impact finance loan for Serbian SMEs • This highly innovative EIB operation aims to support employment, sustainable...