Majo Hodžić, Director at Faststart doo -Hrana Mediterana

Inimitable Flavours of the Mediterranean

When our customers in Serbia know how to make a proper Greek salad and are able to recognise real feta cheese, high quality olives and olive oil, and to smell the aroma of good oregano, we will know that they have become real lovers of Mediterranean cuisine.

We want our consumers in Serbia to learn to distinguish between feta produced according to traditional recipes, from goat’s milk and sheep’s milk, with protected geographical origin, and cheese from domestic cow’s milk that until recently plagiarised the name Feta, and – as every Greek knows – when you want to buy high quality feta cheese you immediately think of the renowned Greek producers Dodoni, says Majo Hodžić.

How interested are people in Serbia when it comes to healthy foods from the Mediterranean?

The concept of “Hrana Mediterana” (Food of the Mediterranean) was created with the intention of making carefully selected Mediterranean products available to the market and consumers throughout the calendar year.

We initially chose the cheeses of renowned Greek producers Dodoni, in order to create a new product category on the domestic market. When we say Feta, every Greek in the world will think of Dodoni, because Dodoni is synonymous with Feta cheese.

We are now faced with a process of educating consumers through various marketing activities, certainly the most effective of which are promotional activities in the form of tastings, which we conduct from weekend to weekend, with the aim of helping consumers in Serbia learn to distinguish between feta produced according to traditional recipes, from goat’s milk and sheep’s milk, with protected geographical origin, and cheese from domestic cow’s milk that until recently plagiarised the name Feta.

When it comes to the distribution of Hrana Mediterana products, we have a big surprise in store, both for domestic consumers and for the Greek community in Serbia. We will create a new alternative sales channel for them, making the distribution of our products accessible to every individual.

Professionalism and dedication compel us to expand our supply portfolio to include other products, primarily from Greece, and then from other parts of the Mediterranean. We have secured “Halkidiki” olives, green and, of course, Kalamata olives; and, thanks to the Hrana Mediterana concept, the range of Dodoni products in Serbia has been enriched with their recognisable traditional tzatziki and Greek yoghurt.

This road has no end, and the next stops along the way are olive oil, oregano, wine … I would reiterate the fact that every Hrana Mediterana product is carefully selected, special and unique.

Our trade mark and our mission are simple: the Greek salad. When consumers know how to make a proper Greek salad and which ingredients are used, we will know that we have succeeded. We’ll succeed when the consumer is able to recognise in a Greek salad real feta, high quality olives and olive oil, and to smell the aroma of oregano.

Where can your products be purchased?

In addition to traditional distribution methods through the Tt and Ka sales channels, for the operations of Hrana Mediterana we have a big surprise in store, both for domestic consumers and for the Greek community in Serbia. We will create a new alternative sales channel for them, making the distribution of our products accessible to every individual.