The economic and cultural partnership between Greece and Serbia is entering a new era of opportunity, strengthening bilateral ties and creating pathways for deeper cooperation
The relationship between Greece and Serbia is rooted in a long history of friendship and mutual support, reinforced by strong economic, political and cultural connections. As we look ahead, this partnership is evolving to meet the demands of a rapidly changing global landscape, with new avenues emerging for enhanced collaboration.
Trade and investment are at the heart of this dynamic relationship. Greek businesses have been present in Serbia for over three decades, contributing significantly to various sectors, including heavy industry, infrastructure, energy, IT, and food production. At the same time, Serbian companies are making inroads into the Greek market, particularly through franchising and distribution in key industries such as cosmetics and sports equipment. With bilateral trade volumes steadily increasing and new investment opportunities on the horizon, the economic dimension of this relationship continues to expand.
A key area of focus is energy cooperation. Greece, as one of Europe’s leading producers of renewable energy, is playing a crucial role in Serbia’s energy diversification through projects like the Serbia-Bulgaria Gas Interconnector and its connection to TAP and the Alexandroupolis LNG terminal. As Serbia increases its consumption of liquefied gas and other energy resources, Greek companies are poised to provide expertise and investment in renewable energy, waste management and circular economy initiatives.
Greek businesses have been present in Serbia for over three decades, contributing significantly to various sectors, including heavy industry, infrastructure, energy, IT, and food production
Infrastructure and connectivity remain high on the agenda, with ongoing projects enhancing transport links between the two nations. The development of a high-speed railway connecting Budapest and Athens via Serbia, alongside improvements in highway infrastructure and the implementation of a unified electronic toll system, will facilitate smoother trade flows and movement of people. These advancements reinforce Serbia’s role as a key transit point for goods and services flowing between Greece and the rest of Europe.
Cultural and tourism exchanges continue to strengthen the people-to-people connections that underpin this partnership. Greece remains one of the top travel destinations for Serbian tourists, while Serbia is keen to attract Greek visitors to Belgrade and other cities. The forthcoming EXPO 2027 event in Belgrade presents a unique opportunity to foster deeper collaboration in tourism, hospitality and real estate development, with Greek companies actively engaged in shaping this transformative project.
As Greece maintains its strong support for Serbia’s European integration, it remains a steadfast advocate for the Western Balkans’ EU accession process. The commitment of both nations to shared European values and economic cooperation underscores the strategic importance of this relationship for the wider region.
In the years ahead, the synergy between Greece and Serbia will continue to develop, offering new prospects for trade, investment and cultural exchange. With a solid foundation of trust and shared ambitions, the partnership is well-positioned to navigate future challenges and seize emerging opportunities in an increasingly interconnected world.