Exceptional growth in turnover again this year has confirmed the very successful operations of dm drogerie markt in Serbia

Record Growth Confirms Success

Belgrade – dm drogerie markt concluded the 2017/18 business year in Serbia with a record turnover of RSD 10.9 billion and growth of 29.3 per cent. After 15 years of successful and responsible operations in the country, dm drogerie markt now has a sales network consisting of 97 retail outlets in 27 cities across Serbia and over 850 employees.

dm-drogerie markt in Europe last year realised a record turnover of €10.7 billion, with 4.3% growth in turnover compared to the previous business year, thereby proving itself to be the leading drug-store chain on the European market. The dm drogerie markt currently operates in 13 countries of Europe, with a network of over 3,500 retail outlets and over 61,000 employees.

“We’ve worked intensively in the previous year to innovate our offer of products and services, but also to introduce new brands. Determination and commitment to the local market resulted in over 12 million purchases being made in the last business year, which confirms the trust that we’ve gained among our customers. In the coming period, dm-drogerie markt in Serbia will continue its dynamic investments in the opening of new outlets and the modernising of existing infrastructure, while numerous initiatives to support the community are also planned,” said Alexandra Olivera Korichi, director of dm-drogerie markt Serbia and North Macedonia.

With a range including around 14,000 products, over a thousand of which are produced in Serbia, dm is known as a place to purchase everything in one place, from the segments of beauty products, natural cosmetics and organic foods, but also personal hygiene, household and baby care products at affordable prices. In addition to this, dm also offers the largest selection of private labels on the Serbian market, with around 4,000 products. These labels have the same quality in all 13 countries where the company operates.

The dmBio brand has the widest range of organic food products in Serbia, with over 350 products. Alongside the further development of its private brand range, an additional focus is also placed on brands that are available exclusively at dm outlets.

Under the slogan “Durable bag for life!”, with a lifetime warranty on a dm cotton shopping bag and the aim of reducing the consumption of plastic carrier bags in everyday shopping, dm has enabled purchases of the dm cotton bag, which owners can replace for free if their existing bag becomes damaged or torn.

Furthermore, dm-drogerie markt has also proven to be a highly desirable employer, providing its employees with strong support, levels of earnings that are attractive on the market and a host of additional benefits – two additional salary instalments during the course of the year, free health checks and free German language courses.

During the past financial year, dm donated over RSD 4.5 million through various humanitarian projects.

On 24th May 2019, the Chamber of Commerce & Industry of Serbia awarded dm-drogerie markt the Đorđe Vajfert National Award for Corporate Social Responsibility, which is awarded every other year to companies and organisations that have shown the highest commitment to the principles of social responsibility in Serbia.

In an effort to contribute to the development of domestic production and the competitiveness of domestic products on our market, dm-drogerie markt has worked with partners to launch the project “dm Inkubator”, as an additional form of support to Serbian entrepreneurship, which provides Serbian manufacturers with the opportunity – through qualitative mentoring – to develop and market their products via the dm chain of outlets.

The project was concluded successfully, with a total of 18 local manufacturers have gained a unique opportunity to market 57 products from the segments of food, care cosmetics and beauty product range on the shelves of dm retail outlets across Serbia. With their participation in this project, domestic manufacturers gained an opportunity to present their products on the domestic market, in the best possible way.


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