President, the most prominent brand of the French group Lactalis, continues to strengthen its position on the Serbian market year after year. Thanks to the joint efforts of colleagues from France, Serbia, and other countries where Lactalis operates, excellent results have been achieved locally.
One of the ways to increase sales and market share lies in continuous innovation and further investment in existing products. This year, Somboled, a member of the Lactalis Group, is celebrating a significant milestone – 40 years of President Somborska on the Serbian market. To mark the occasion, a special anniversary packaging design for 2025 has been unveiled, and a new campaign for this product is currently in preparation.
To recall, President Somborska is a full-fat white cheese, known for its rich flavour and creamy texture, produced for four decades according to the original recipe of the Sombor dairy. Made from premium-quality cow’s milk sourced from the pastures of Vojvodina, it retains its freshness thanks to high-quality packaging – available in 250g, 500g and 900g tubs.
President Somborska is an ideal ingredient for preparing a variety of salads and, when combined with tomatoes, peppers, onions, lettuce, rocket, herbs and olive oil, allows for a delicious meal to be made with ease. It also pairs excellently with fine meat delicacies and makes a perfect addition to quick appetisers. Moreover, it can be served as a refreshing side dish with grilled specialities. It can also be used for making sandwiches, canapés and bruschetta, or as a key ingredient in the preparation of traditional pies and gibanica, giving them a distinctive flavour. However you choose to enjoy President Somborska, one thing is certain – you will enjoy it, and pleasure is important.