Dragan Stokić, President of CCIFS

French companies have a long-term and stable presence in Serbia, with investments that are not just capital-intensive but also contribute to the transfer of knowledge, technology, and business culture. Their contribution is multifaceted — from modernising infrastructure, enhancing the energy sector, to strengthening the food industry and logistics. – Dragan Stokić

Dragan Stokić, President of CCIFS, in an exclusive interview for CorD, highlights that Serbia has significant potential for development in sectors requiring high added value and innovation, and that the role of French companies is particularly important. He also adds that the key areas for further cooperation improvement are digital transformation, sustainable mobility, green energy, and education.

During the General Assembly of CCIFS, plans were presented for strengthening the network of members and enhancing the business community. What specific initiatives do you plan to further strengthen mutual cooperation and the position of French companies in the Serbian market?

— Our focus is on connecting members through thematic clubs and sectoral working groups, as well as enhancing the visibility and influence of the community through cooperation with domestic institutions. We plan a series of workshops, B2B events, conferences, and a regional forum. In addition, through partnerships with local and international associations, our goal is for French companies to be proactive in shaping the business environment and be recognised as leaders in sustainable and responsible business practices. In this regard, we are proud to have been one of the initiators of the Council of European Business Associations and Chambers of Commerce (CEBAC) and its first secretary.

The new Government of Serbia has been formed during a time of challenges but also opportunities for improving the economic climate. What are your expectations regarding the cooperation between CCIFS and the French business community with the new cabinet, and which reforms would you prioritise?

— We expect open dialogue and continuity in reforms that contribute to a predictable and transparent business environment. We see reforms in the judiciary, administrative simplification, public administration digitalisation, and improvement of the education system in line with labour market needs as priorities.

Through partnerships with local and international associations, our goal is for French companies to be proactive in shaping the business environment and recognised as leaders in sustainable and responsible business practices

CCIFS is ready to, as a bridge between institutions and the business community, provide constructive proposals and support in defining and implementing reform measures.

French companies play a significant role in the construction of the Belgrade metro, but the project faces certain challenges. How would you assess the progress so far, and how can CCIFS contribute to overcoming existing obstacles?

— French companies, such as RATP Dev, Alstom, and Egis Rail, are key partners in the development of the Belgrade metro. Their participation brings essential international experience in managing complex infrastructure projects, from technical recommendations to planning operations and cost optimisation. RATP Dev, for example, has been actively involved as an advisor in the early stages of the project for two years, which further confirms the trust of domestic institutions.

However, the project faces challenges, particularly regarding administrative procedures, coordination among multiple international partners, and environmental issues. In this context, CCIFS (the French-Serbian Chamber of Commerce) can play an important role as a bridge between French companies and the local environment. By connecting with already present firms, facilitating the exchange of experiences, and assisting in navigating local procedures, CCIFS can help overcome obstacles and accelerate the project’s realisation.

The establishment of the Council of European Business Associations and Chambers of Commerce (CEBAC) in Serbia represents an important step towards strengthening the joint presence of the European business community. How do you see the role of CCIFS within CEBAC and what benefits do you expect for your members?

— CCIFS’s role within CEBAC is very active — as one of the founders and its first secretary, we are dedicated to improving coordination and jointly representing the interests of the European business community. We are proud that we used the first year to launch a large number of projects: initiating the work of sectoral committees, organising several events with over 200 companies attending each time, starting a dialogue with various ministries, and becoming the main interlocutor for the EU Delegation in Serbia, as well as the European Commission.

EXPO 2027 is a great opportunity to promote French innovation, culture, and entrepreneurship. Our goal is to showcase the best that the French economyoffers — from sustainable solutions in urban planning to creative industries

CEBAC provides a strong unified voice for European companies in dialogue with authorities and international institutions. Our members will benefit from better information, joint initiatives, networking opportunities, and the chance for their voices to be heard through this unique platform.

France’s participation in EXPO 2027 in Belgrade has been confirmed by President Macron. What activities does CCIFS plan for this event to further promote the French economy and culture in Serbia?

— EXPO 2027 is a great opportunity to promote French innovation, culture, and entrepreneurship. CCIFS will organise a series of events before and during the exhibition, including thematic forums, business delegations, and cultural-business meetings. Our goal is to showcase the best that the French economy offers — from sustainable solutions in urban planning to creative industries. We also see EXPO as an opportunity to strengthen Franco-Serbian partnerships and enhance bilateral cooperation in areas of mutual interest.

Sustainable development and ESG principles are becoming increasingly important factors for the success of companies in the global market. How does CCIFS support its members in implementing ESG standards, and what areas do you see as key for further development?

— CCIFS recognises ESG as a key component of modern business. We organise training sessions, workshops, and panels on these topics in collaboration with experts and members who are leaders in ESG practices. Special focus is placed on decarbonisation, circular economy, inclusive employment, and ethical governance. Additionally, we work on connecting members with relevant financial and regulatory actors to facilitate alignment with increasingly demanding sustainability standards.