Vladimir Spasić, Account Executive, Dell EMC

Our Future Is Digital

Dell EMC is one of the world’s most influential companies, which provides infrastructure for building the digital future, transforming the IT sector and protecting information. As an important part of the most technologically advanced industry, Dell EMC successfully handles the most complex tasks and problems of users

It is indisputable that new technologies will replace people in certain segments, thus it is necessary for people to expand their knowledge and follow market demands to the greatest possible extent, in order to create new jobs for the future, explains Dell EMC account executive Vladimir Spasić

What will our digital future be like?

dell logo– The digital revolution, which is one of the greatest challenges of our time, has a great impact on people’s private and working lives. As such, it creates a range of opportunities that should be taken advantage of, because investing in digitization brings efficiency and productivity. Our future is digital, with the internet and digitisation shaping our lives. The digital future isn’t a meaningless phrase, rather it describes the world of that which large multinational companies call ambient computing. Just as today’s consumers are constantly connected, so companies will operate entirely in this way in the near future. Consider the changes we’ve seen since February…

In just a few months, we’ve seen schools change and serve the networking of millions of pupils; we’ve seen professors who didn’t previously use email now suddenly lecturing on Zoom. All this shows that our digital future will be uncertain, but still interesting. With the application and development of new technologies, connectivity will increase ever more, and for now there’s no end in sight.

Digital transformation brought us organisational changes through the use of digital technologies and the improvement of business processes reflected in the successful management of operations.

The digital future isn’t a meaningless phrase, rather it describes the world of that which large multinational companies call ambient computing

How much has the COVID-19 pandemic influenced the expectations and demands of your clients?

– COVID-19 represented a great test for all our clients; it compelled them to check the condition of their IT infrastructure and connectivity. As has been the case to date, and particularly in these unpredictable times, our company’s focus is to ensure that customers have what they need to keep their IT environment stable and for them to progress. It is natural for clients’ expectations to be high, especially during the time of a pandemic, so we meet those expectations according to the possibilities. I can say that the expectations and demands of our clients are understandable, considering the current situation, and that they’ve remained at the same new level they were at before the pandemic.

What is changing the fastest today In terms of products, solutions and services; which of these three segments of your business requires the most investment and research?

– As applications and software generally evolve, it is necessary to adapt solutions that can satisfy market demands. Without products we wouldn’t be able to create solutions, and to use them to perform certain services, so I could say that these three segments represent a whole that must be developed in parallel and thus presented to the market. Considering the industry we belong to, it is important for us to strive for the constant development of products, solutions and services, to establish market trends instead of waiting for the market to send us its demands. If I had to single out the line of business that is changing the fastest and requires the greatest investments, that would certainly be products, because they are the core of every solution.

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