An immersive exploration of innovative technologies and sustainable practices shaping the future of Austrian tourism
A glimpse into tomorrow’s tourism industry. “Roadmap to the Future – Let’s Shape Tourism Together” was the tagline for the 2024 Austrian Tourism Day. Interactive sessions featuring inspiring start-ups offered insights into the tourism industry of the future. Compelling keynote speeches, including one from Stefan Sagmeister, took the 700 attendees on a captivating journey into the future.
The day began with a countdown and an emotional performance by a violinist on the polySTAGE. With the overarching theme of a subway ride into the future, guests were transported to their destination, enjoying musical performances, thought-provoking keynotes, and even a game show along the way. An AI-generated co-moderator named Kiara ensured everything ran smoothly.
The 2024 Austrian Tourism Day highlighted the potential of AI and innovative collaboration to shape the future of tourism, blending creativity with technology
Following their involvement in a mobile quiz, visitors were invited to engage more interactively as the day progressed. The entrance hall was transformed into a networking zone, where guests also had the opportunity to chat with AI co-host Kiara. “Kiara, how would you travel in the year 2050?” – when else can you engage in a conversation with a ‘real-life’ AI?
None other than Stefan Sagmeister inspired the attendees with his keynote speeches. The New York-based designer and Grammy Award-winner addressed a variety of topics, including happiness, beauty, and human progress. Another highlight of the programme was the launch of the Change Tourism Austria platform. This community-driven initiative brings together tourism experts, pooling innovative expertise.
The event was organised in line with the Austrian Umweltzeichen ecolabel criteria for sustainable meetings.