Natural properties and quality are what distinguishes VODA VODA from all other waters and opens the doors to hotels and restaurants, from the Belgrade Metropol to Qatar’s Four Seasons. We are also proud of being partners of some of the biggest sporting events, because only quality counts there.
Only two years after VODA VODA’s market comeback, you have reached Singapore, Korea, Hong Kong and all the countries of the Persian Gulf. How do you explain this success.
– Success is much easier in these markets because they are well regulated. They recognize and appreciate quality and the law clearly defines the requirements to be declared as a premium product. Precisely for this reason, its quality, VODA VODA has not only returned to the foreign market but has occupied even better positions, because in those markets there is a clear differentiation between processed waters and premium waters that are completely natural.
In our market there is no such differentiation, and reaching the position that VODA VODA deserves due to its quality and design is more challenging, but we are patient and confident that our goals will be achieved.
VODA VODA is the first mineral water in Serbia that has received the NSF certificate. Was it hard to enter the most exclusive restaurants in which, until then, only Evian, One and Fiji water were served?
– Natural properties and quality are what distinguishes VODA VODA from all others and opens the doors to hotels and restaurants, from the Belgrade Metropol to Qatar’s Four Seasons. The prestigious NSF certificate is a confirmation of this quality, which allows marketing in America and other distant countries. The NSF has verified properties due to the fact that the water comes from a depth of 605 meters, is filled at the very source without any additional finishing, and has an outstanding mineral composition. This composition was analysed by the Medical Faculty in Belgrade, showing that VODA VODA enables all of the body’s cells to function properly.
We wish to use our abilities to support the noble idea and vision carried out by UNICEF so that VODA VODA can contribute to and continue to live in a high-quality environment. We will pay special attention to coming generations.
A partnership between VODA VODA and Unicef will enable the work of development counselling centres for children in 15 Community Health centres in Belgrade. What’s next?
– Our future is in what we are creating now, and what we are dreaming about. Our vision, desire and responsibility are that one day VODA VODA should reach all corners of the world. When we are now suffering the consequences of centuries of man’s carelessness towards nature, we find it important that something good and useful to the planet should come from Serbia and to enable the whole world to enjoy its benefits. Unicef has goals that focus on health, early child development and the quality of life for future generations, and we allow ourselves to say that our values and goals coincide.
VODA VODA is the only domestic partner of Euroleague and the official drink of Final Four, which is held this year in Belgrade. How did these prestigious contracts come about?
– We are fortunate that many people recognize true values and quality and do not compromise when organizing big events. That’s why the Euroleague has chosen us, a special honour. We think it is good that VODA VODA as a partner of these sporting events comes from Serbia, as a land of basketball and important global names in the game. It is especially important to us that this year’s Final Four will be in Belgrade and that the presence of VODA VODA will provide all the players with additional strength.