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Filip Gujaničić, Junior Brand Manager, Frikom

Young Talents Are The “Fuel” Of The Profession

Filip Gujaničić is winner of the Mark Awards in the RISING STAR OF THE YEAR category. He tells CorD how the marketing profession is still attractive to young talents.

To what extent is the marketing profession still attractive to young talents?

Although marketing is considered a young and new profession, it has reached a major value on the global market in a short time. Sometimes we are not aware and often ignore how much influence marketing actually has on the growth and development of many companies. I can freely say that this profession is most interesting to younger generations who like research, creativity and dynamism and who think quickly. Young talents can best follow the dynamic pace in which we live today and invest their creativity in projects and opportunities that bring successful results to companies every day.

To what extent do young people today in the profession have opportunities for additional education, but also for their voice to be heard?

It is of key importance for the further development of the company to give a voice to young people during their first employment, this will empower them and make them feel as if they belong here, that they and that their contribution are valued. This approach to business not only helps them engage and develop team-building and leadership skills, but also helps companies continue to evolve, because that’s what the market dictates today. At Frikom, we mean by education that young people need to be taught how their voice can and should be heard, how to react in certain situations and in which direction they must further develop social and emotional skills, which will inevitably contribute to their further progress.

Can we say that today’s young talents are the “fuel” of the profession?

Absolutely. Young talents bring a fresh perspective and a different way of thinking to a company’s operations, and most are eager to learn and build skills and experience that will contribute to their further development. Every profession needs them, because they bring freshness and encourage innovation with their ideas and talent. A new way of thinking, a desire for work and effort, and adaptability, give them an advantage in a working environment that is more agile, changeable and faster than ever. It is of crucial importance that we work together to support everyone who wants to express themselves, so that they can assert themselves within their profession. At Frikom we implement the Talent Pool Management project, which aims to identify young people with the potential to achieve top results and form new professional staff. I believe that for every company and its success, it is necessary to provide support to those who are at the very beginning of their career, because over time they become an expression of the efficiency of a company.

What does the Mark Awards recognition mean to you and how will it affect your further career?

Most people want to be successful in their work, and this can only be achieved through hard work and dedication. Being recognized and appreciated in your industry means a lot, and every award and recognition only confirms the efforts made along the way. Winning a prestigious award such as the Mark Awards confirms all the hard work behind me. It motivates me to be even more successful in future projects and to be a role model for young people, one who will encourage them to make further progress.

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