Sitemap

Novi Sad, Say Hello To The Benefits Of Hybrid Working

The leading flexible workspace experts of Regus are bringing hybrid working to Novi Sad. Opening soon, this new location adds a new city to...

Marija Glođović, Business Development Manager at Exclusive Networks d.o.o.

Encouraging Transformation, Guaranteeing Security

Exclusive Networks is a globally recognised cybersecurity and digital infrastructure specialist. Here its business development manager, Marija Glođović, reveals for CorD Magazine precisely why...

Carlos Puglia, Galenika Executive Director For Sales And Marketing

We Are Ready For Global Goals

As part of Grupo NC, one of the largest conglomerates in Brazil, Galenika is a company that operates on the global market. Its focus...

Aleksandar Cicmil, Promont Group and Dejan Pejčinović, Movenpick Fruške Terme

In The Company Of The Best – Serbian Hospitality With International Standards!

Hotel Fruške Terme has become the first hotel of Mövenpick Hotels & Resorts in Serbia and part of the AccorHotels group, which represents a...

Vladimir Spasić, Account Executive, Dell Technologies

We’re Becoming A Digital Society

With its digital solutions, products and services, Dell Technologies advances the operations and business processes of the companies with which it cooperates, while the...

Zoran Hamović, Director And Editor-in-Chief Of Publishing Company Clio; President Of The Association Of Professional Publishers Of Serbia (Upis)

Only The Sky Is The Limit

The fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons

Book fairs are primarily seeking ways to survive as events. In that sense, some try, in various ways, to use more PR activities to reach and motivate more potential participants and visitors. However, for meeting and for the needs of, for example, buyers and sellers, the space of a fair under domes is not essential. Shaping the atmosphere of the fair is the joy of meeting with writers and publishers, as direct conversations are what motivate and compel people from other cities to come to Belgrade and stroll between the stands. Perhaps it is indeed the largest bookshop attended by everyone, or almost everyone, who publishes books and other useful publications. The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished. Nevertheless, if we speak in terms of numbers and percentages, if we quantify what is happening to print publications – from weekly newspapers to books – it is certain that someone will be able to say that there is no going back to the past, particularly after the experience of the coronavirus pandemic, but rather that there is an intensive development of electronic communications and non-exclusive exchanges of content.

The adaptation of fair events should head in the direction of digitalisation and creation of the virtual connecting of authors, visitors and journalists, which technology now makes possible. Only the sky is the limit in terms of the ways in which exceptional programmes can be made with relatively little funding. By combining the physical presence and video links, animation and the creation of books as a guide to augmented reality provides the opportunity for us to create interesting programmes for fresher and more desirable mise-en-scènes. The Frankfurt Book Fair is among those from which we can learn the most. It provided an excellent example of what can be done even during the pandemic, and actually provided directions to the world of new ways of gathering and functioning, revealing the future of what we’ve called a book and a book fair.

The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished

Should book fairs represent a way of fleeing the not-so-pleasant present or try to bring awareness to that present? Art is often unjustifiably defined as an escape from reality. When it is in fact the offer of a different reality that refines the existing one. You don’t get far by fleeing. But satisfaction lies in adjusting the existing reality, the feeling that we have done something better for ourselves and others. Good solutions and inspiring gestures have changed habits, created a more felicitous and noble reality in which it is desirable to live. Talented people change the environment in which they find themselves and entice others to follow them.

The Fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense, if that isn’t there, then it’s just a regular discount book sale and a gallery of various loons The Fair is first and foremost a large gathering of creative people in action. If their spirit is accentuated there, if their literature and ideas speak there, if they disrupt the public internally and externally with their charisma, by raising attention, if they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons who lease a stand to attract the attention of those who are similar to them. Massiveness doesn’t mean much in and of itself; less is always better. The privilege of the future has always resided in the small.

Comment By Zoran Panović

Year Of Turmoil

Vučić’s influence over political gravity on the quantum vacuum of Serbia’s multiparty system could, in the best-case scenario, redefine and strengthen the politics of...

Branimir Jovanović, Economist At The Vienna Institute For International Economic Studies

The EU And The Western Balkans Still Need Each Other

The importance of the Western Balkans is primarily strategic and political. If the EU pushes the region away, it will turn towards Russia and...

Dr Duško Lopandić Ph.D., Vice President Of The European Movement In Serbia

Third Round Of Euro Integration?

The need to accelerate Ukraine’s EU integration, coupled with incentives to fortify the union’s international geopolitical “might”, as well as the general influence and...

Vukan Marković, University Of Belgrade, Institute For Philosophy And Social Theory; Cambridge University Ph.D. Student

EU Enlargement Is Back In Focus

EU enlargement is becoming a geopolitical tool for securing borders and consolidating the continental bloc. This will likely also impact the Balkans, judging by...

Russian Diesel Exports On Track To Break Record Despite EU Sanctions

According to Bloomberg, Russian diesel exports are on track to hit a record this month despite European Union sanctions...

Serbia Is The First In Europe By The Number Of Women In The Gaming Industry

The growing gaming industry in Serbia employs about 2,300 professionals and generates about 125 million euros per year, and...

55th International Car Show Opened

The International Car Show, 55th in a row, opened in Belgrade and has gathered 250 exhibitors who will present...

Serbia Is Spain’s Main Foreign Trade Partner In The Western Balkans

Serbia is the main foreign trade partner of Spain in the Western Balkans and is responsible for more than...

Đukanović And Milatović In The Second Round Of Presidential Elections In Montenegro

According to preliminary data from the Montenegrin Monitoring Center (CeMI), based on 95.5 per cent of the processed sample,...

Russian Diesel Exports On Track To Break Record Despite EU Sanctions

According to Bloomberg, Russian diesel exports are on track to hit a record this month despite European Union sanctions...

Serbia Is The First In Europe By The Number Of Women In The Gaming Industry

The growing gaming industry in Serbia employs about 2,300 professionals and generates about 125 million euros per year, and...

55th International Car Show Opened

The International Car Show, 55th in a row, opened in Belgrade and has gathered 250 exhibitors who will present...

Serbia Is Spain’s Main Foreign Trade Partner In The Western Balkans

Serbia is the main foreign trade partner of Spain in the Western Balkans and is responsible for more than...

Đukanović And Milatović In The Second Round Of Presidential Elections In Montenegro

According to preliminary data from the Montenegrin Monitoring Center (CeMI), based on 95.5 per cent of the processed sample,...

Russian Diesel Exports On Track To Break Record Despite EU Sanctions

According to Bloomberg, Russian diesel exports are on track to hit a record this month despite European Union sanctions...

Serbia Is The First In Europe By The Number Of Women In The Gaming Industry

The growing gaming industry in Serbia employs about 2,300 professionals and generates about 125 million euros per year, and...

55th International Car Show Opened

The International Car Show, 55th in a row, opened in Belgrade and has gathered 250 exhibitors who will present...

Serbia Is Spain’s Main Foreign Trade Partner In The Western Balkans

Serbia is the main foreign trade partner of Spain in the Western Balkans and is responsible for more than...

Đukanović And Milatović In The Second Round Of Presidential Elections In Montenegro

According to preliminary data from the Montenegrin Monitoring Center (CeMI), based on 95.5 per cent of the processed sample,...
spot_img