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Tatjana Rackov Sinadinović, Director, Happy Kids Preschool

Awards Confirm Value

Within a framework of daily educational activities that’s shaped by the principles of the Montessori method of education, children at the HAPPY KIDS Preschool...

Helleniq Energy

Former Hellenic Petroleum Becomes Helleniq Energy

The parent company of EKO Serbia has rebranded and committed itself to a sustainable future HELLENIC PETROLEUM, one of the largest energy companies in Southeast...

dm

dm Srbija Comes Of Age

Pioneering endeavours, successful results, record-breaking donations and recordhigh wage increases, new social responsibility campaigns and launching the online store have all marked the 18th...

Sonja Kapetanović, Marketing Director, Schlarafia

Quality Is An Issue Of Setting High Standards

Schlarafia is the region’s leading brand for premium sleeping equipment and is unique thanks to its specific fusion of traditional craftsmanship and modern technologies,...

Boban Đurović, Mayor Of Vrnjačka Banja

Monte Carlo In The Heart Of Serbia

Today, Vrnjačka Banja can boast a large number of high-class hotels that, with their rich content and top-quality service in line with European tourist...

Zoran Hamović, Director And Editor-in-Chief Of Publishing Company Clio; President Of The Association Of Professional Publishers Of Serbia (Upis)

Only The Sky Is The Limit

The fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons

Book fairs are primarily seeking ways to survive as events. In that sense, some try, in various ways, to use more PR activities to reach and motivate more potential participants and visitors. However, for meeting and for the needs of, for example, buyers and sellers, the space of a fair under domes is not essential. Shaping the atmosphere of the fair is the joy of meeting with writers and publishers, as direct conversations are what motivate and compel people from other cities to come to Belgrade and stroll between the stands. Perhaps it is indeed the largest bookshop attended by everyone, or almost everyone, who publishes books and other useful publications. The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished. Nevertheless, if we speak in terms of numbers and percentages, if we quantify what is happening to print publications – from weekly newspapers to books – it is certain that someone will be able to say that there is no going back to the past, particularly after the experience of the coronavirus pandemic, but rather that there is an intensive development of electronic communications and non-exclusive exchanges of content.

The adaptation of fair events should head in the direction of digitalisation and creation of the virtual connecting of authors, visitors and journalists, which technology now makes possible. Only the sky is the limit in terms of the ways in which exceptional programmes can be made with relatively little funding. By combining the physical presence and video links, animation and the creation of books as a guide to augmented reality provides the opportunity for us to create interesting programmes for fresher and more desirable mise-en-scènes. The Frankfurt Book Fair is among those from which we can learn the most. It provided an excellent example of what can be done even during the pandemic, and actually provided directions to the world of new ways of gathering and functioning, revealing the future of what we’ve called a book and a book fair.

The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished

Should book fairs represent a way of fleeing the not-so-pleasant present or try to bring awareness to that present? Art is often unjustifiably defined as an escape from reality. When it is in fact the offer of a different reality that refines the existing one. You don’t get far by fleeing. But satisfaction lies in adjusting the existing reality, the feeling that we have done something better for ourselves and others. Good solutions and inspiring gestures have changed habits, created a more felicitous and noble reality in which it is desirable to live. Talented people change the environment in which they find themselves and entice others to follow them.

The Fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense, if that isn’t there, then it’s just a regular discount book sale and a gallery of various loons The Fair is first and foremost a large gathering of creative people in action. If their spirit is accentuated there, if their literature and ideas speak there, if they disrupt the public internally and externally with their charisma, by raising attention, if they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons who lease a stand to attract the attention of those who are similar to them. Massiveness doesn’t mean much in and of itself; less is always better. The privilege of the future has always resided in the small.

Comment by Zoran Panovic

Limited Sensitivity

If Serbia’s World Cup match against Brazil in Qatar proved to be a major tactical defeat for Serbia (0:2), then the agreement reached on...

Aleksandar Mitić, Research Associate At The Institute Of International Politics And Economics, President Of The Centre For Strategic Alternatives

Support For Ukraine Could Reduce

It is tough to expect that the deep polarisation that has manifested within U.S. Society will have a substantial influence on Washinton’s foreign policy...

Aleksandar R. Miletić, Executive Director Of The Centre For History Studies And Dialogue

No Major Changes To Foreign Policy Discourse

I don’t believe the current U.S. Administration’s policies on Ukraine or our region will change fundamentally. More significant course adjustments could only occur following...

Dragan Bisenić, Foreign Policy Journalist, Publicist And Former Ambassador

Without A Weak President

No one will deal with a “weak” american president on foreign policy in the future, as was expected prior to the midterm elections. However,...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...
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