Sitemap

Prof. Dr. Ioanna Batsialou, Director and Owner of Ioanna Regen Polyclinic

Sun YES, Ageing NO

Despite the common belief that medical aesthetic treatments are only performed in winter, our need for care is much greater during the summer, says...

Peter Novak, Managing Director at Kolektor Etra

Transformers for the Most Demanding Consumers

Ljubljana-based Kolektor Etra has a tradition of producing power transformers that dates back over 90 years. It is present with its products in more...

Danijela Bojović, Project and Real Estate Manager, Napred

Napred: Synonymous with Progress

Over the past 75 years, Belgrade-based company Napred has established a formidable presence in 10 countries across three continents. This company has consistently emerged...

Djordje Djokic, Senior Partner, Djokic + Partners

Building a Brand Through Quality

Djokic + Partners is considered one of the top law firms in the banking and financial sectors due to its profound understanding of business...

Wolt

Wolt is Transforming the Delivery Industry

Speed, sustainability and growth are supported by technological innovations This headline recently emerged from a Bloomberg interview with Matko Katanec, Wolt Regional Director for CEE...

Zoran Hamović, Director And Editor-in-Chief Of Publishing Company Clio; President Of The Association Of Professional Publishers Of Serbia (Upis)

Only The Sky Is The Limit

The fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons

Book fairs are primarily seeking ways to survive as events. In that sense, some try, in various ways, to use more PR activities to reach and motivate more potential participants and visitors. However, for meeting and for the needs of, for example, buyers and sellers, the space of a fair under domes is not essential. Shaping the atmosphere of the fair is the joy of meeting with writers and publishers, as direct conversations are what motivate and compel people from other cities to come to Belgrade and stroll between the stands. Perhaps it is indeed the largest bookshop attended by everyone, or almost everyone, who publishes books and other useful publications. The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished. Nevertheless, if we speak in terms of numbers and percentages, if we quantify what is happening to print publications – from weekly newspapers to books – it is certain that someone will be able to say that there is no going back to the past, particularly after the experience of the coronavirus pandemic, but rather that there is an intensive development of electronic communications and non-exclusive exchanges of content.

The adaptation of fair events should head in the direction of digitalisation and creation of the virtual connecting of authors, visitors and journalists, which technology now makes possible. Only the sky is the limit in terms of the ways in which exceptional programmes can be made with relatively little funding. By combining the physical presence and video links, animation and the creation of books as a guide to augmented reality provides the opportunity for us to create interesting programmes for fresher and more desirable mise-en-scènes. The Frankfurt Book Fair is among those from which we can learn the most. It provided an excellent example of what can be done even during the pandemic, and actually provided directions to the world of new ways of gathering and functioning, revealing the future of what we’ve called a book and a book fair.

The internet can provide information, but it cannot also provide the sense of belonging to a group of people who continue to be devoted to books, believing that this reality can be changed, but not abolished

Should book fairs represent a way of fleeing the not-so-pleasant present or try to bring awareness to that present? Art is often unjustifiably defined as an escape from reality. When it is in fact the offer of a different reality that refines the existing one. You don’t get far by fleeing. But satisfaction lies in adjusting the existing reality, the feeling that we have done something better for ourselves and others. Good solutions and inspiring gestures have changed habits, created a more felicitous and noble reality in which it is desirable to live. Talented people change the environment in which they find themselves and entice others to follow them.

The Fair is first and foremost a large gathering of creative people in action. If they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense, if that isn’t there, then it’s just a regular discount book sale and a gallery of various loons The Fair is first and foremost a large gathering of creative people in action. If their spirit is accentuated there, if their literature and ideas speak there, if they disrupt the public internally and externally with their charisma, by raising attention, if they speak against populism and dictators in an attempt to initiate consciousness, then the fair makes sense. If that isn’t there, then it’s just a regular discount book sale and a gallery of various loons who lease a stand to attract the attention of those who are similar to them. Massiveness doesn’t mean much in and of itself; less is always better. The privilege of the future has always resided in the small.

Comment by Zoran Panović

From Lavrov to Macron

Despite the Serbian Progressive Party (SNS) having signed a Cooperation Agreement with Putin’s United Russia, and despite SNS President and Serbian PM Miloš Vučević...

Goran Radosavljević, Ph.D. Vice Dean and Director of the FEFA Institute

We Need to Quadruple Our Growth Rate

Reducing corruption, reforming the energy sector and fundamentally changing the secondary education system are the keys to faster economic growth It was two months ago...

Luka Baturan, University of Novi Sad Faculty of Law

Arbitrary Tax Breaks Degrade the System

The biggest job that Serbia has to do – and it pertains to tax regulations – is to radically reform personal income tax and...

Nebojša Bjelotomić, Director of the Digital Serbia Initiative

Instead of Walls and Machines, We’re Investing in People and Their Knowhow

For countries with a falling population, it is recommended that all remaining workers “climb” the ladder of industrial worth. However, this means dealing far...

Ariston Breaks Ground on €75 Million Factory in Niš, Serbia

Italian company Ariston has initiated the construction of a new factory in Niš, Serbia, with a planned investment of...

Serbian Women’s Volleyball Team Awarded Diplomatic Passports

Members of the Serbian women's volleyball team were awarded diplomatic passports as goodwill ambassadors, announced the Serbian government.  Addressing the...

EU Council Lifts Visa Restrictions for Serbian Passport Holders from Kosovo*

The Council of the European Union has adopted a regulation ensuring that the entire Western Balkans region is subject...

Fiat Grande Panda Production Kicks Off in Kragujevac

In a landmark event for Serbia's automotive industry, Stellantis has commenced trial production of the electric Fiat Grande Panda...

EU and Serbia Sign Memorandum on Strategic Partnership for Sustainable Raw Materials

In a significant step towards enhancing cooperation in sustainable raw materials, battery production, and electric vehicles, the European Union...

EU and Serbia Sign Memorandum on Strategic Partnership for Sustainable Raw Materials

In a significant step towards enhancing cooperation in sustainable raw materials, battery production, and electric vehicles, the European Union...

Biden Ends Re-Election Bid, Backs Harris as Democratic Nominee

President Joe Biden has ended his re-election campaign, endorsing Vice President Kamala Harris to succeed him, after many Democrats...

Andrej Plenković Re-Elected as HDZ Leader with Overwhelming Majority

Andrej Plenković has secured another term as the leader of the Croatian Democratic Union (HDZ), winning 84,786 votes in...

Serbia and Egypt Sign Landmark Free Trade Agreement

In a significant move to bolster economic ties, Serbia and Egypt have signed a Free Trade Agreement along with...

United States Adds $18 Million In New Funds To Development Partnership With Serbia

Today, the United States Government, through the United States Agency for International Development (USAID), announced an additional $18 million...

EU and Serbia Sign Memorandum on Strategic Partnership for Sustainable Raw Materials

In a significant step towards enhancing cooperation in sustainable raw materials, battery production, and electric vehicles, the European Union...

Biden Ends Re-Election Bid, Backs Harris as Democratic Nominee

President Joe Biden has ended his re-election campaign, endorsing Vice President Kamala Harris to succeed him, after many Democrats...

Andrej Plenković Re-Elected as HDZ Leader with Overwhelming Majority

Andrej Plenković has secured another term as the leader of the Croatian Democratic Union (HDZ), winning 84,786 votes in...

Serbia and Egypt Sign Landmark Free Trade Agreement

In a significant move to bolster economic ties, Serbia and Egypt have signed a Free Trade Agreement along with...

United States Adds $18 Million In New Funds To Development Partnership With Serbia

Today, the United States Government, through the United States Agency for International Development (USAID), announced an additional $18 million...
spot_img