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Iosif Vangelatos, Inos Balkan General Manager

Need For Raw Materials On The Rise

The Serbian secondary raw materials industry has undergone a series of transformations over the course of the past 20 years. As the country is...

OTP Banka

Proud Of Generator Zero Project

OTP banka awards two million dinars to Fragment Panels, the New Winning Solution of the 2023 Generator ZERO Competition. Some of the solutions that...

Sanja Pešić, Alma Quattro CEO

Leaders For A Full Three Decades

Next year will be marked by the 30th anniversary of the founding of company Alma Quattro, which enriches its network of advertising media and...

Maja Marić, Owner And Director, Finexpertiza d.o.o.

Always Several Steps Ahead

FinExpertiza, which forms part of one of the world’s leading auditing companies, recently celebrated eight years of successful operations. Alongside auditing, accounting support, legal...

Danilo Savić, CEO, Data Cloud Technology

Reliable Partner To Giants

The state data centre in Kragujevac isn’t the only such centre in the region, but it is among the most modern. It has much...

Stefan Milenković, Violinist

Art Is The Best Way To Promote A Country

It is invaluable that Serbia is nurturing its creative people and creative industries, and that this is recognised abroad, given that we really have a lot of potential and a lot of fantastic people who want to work, create and be part of the world, in the most professional sense.

It really seems as though Serbia is on the right track; that today’s Serbia is a modern, creative country that’s open to various ideas. It is a country that isn’t afraid to have a dialogue with anyone, that isn’t afraid of having a different opinion, but also of respecting different attitudes. This is important, because it is often in those points where thinking becomes skewed, coming up with a creative step and new ideas. It is invaluable that Serbia is nurturing its creative people and creative industries, and that this is recognised abroad, given that we really have a lot of potential and a lot of fantastic people who want to work, create and be part of the world, in the most professional sense. And today, thanks to technology, that’s easier than ever before. In this area Serbia is also very well positioned on the international map. It is important for us to be aware of global trends generally, regardless of the branch of industry in question, because that’s what puts us on the map and enables people to want to work with us. Communication and understanding form the basis of every job and every success.

We have many individuals who’ve been Serbian ambassadors to the world throughout the years. Unfortunately, they’ve most commonly been ambassadors who were resident abroad, because it was extremely tough for almost every industry in Serbia at one point or other. Those who had the opportunity to leave did so just to maintain continuity and that, in a way, was their only opportunity to help their country. To continue their activities…

I am here to help, with my knowledge and energy, as much as I can. That was not previously the case, while now the situation is significantly different. That’s very nice to see

That has changed a lot and it now seems to me that Serbia is very fertile ground, precisely for creative and innovative people, talented individuals with lots of ideas and the energy to work and create. And then it is certain that such people, groups or even companies really contribute to positively improving the image of their country. I can only personally talk about my industry, about art. In my opinion, that is the best way to promote any country. Not only with the help of talented people who are already celebrated and have stable and successful careers, but also with the help of young people who are on the rise. They need an environment in which they can develop themselves freely. And that always, and I mean always, must be a two-way street; for us to be open to the world and to leave the door open for the world to come to us. We need to set aside space for the exchange of ideas and quality, because that is the recipe for a good reputation and optimal development.

As for how much Serbia has given its creatives, I can only speak on the basis of what I’ve seen in recent times and state that a lot of work is really being done on that. One can see positive momentum and a willingness to invest in all creative industries, talented and young individuals who are just being formed, with the idea that their country takes care of them and enables them to acquire the best possible education. It is particularly dear to me to see really good will, energy, a positive and strong tailwind for personal growth and development. And, again, that is the best way to promote the country itself. I’m very happy to be part of that wave!

By Zoran Panović

Serbia Divided

Vučić’s calls for “unity” actually represent a call for his supporters to unify. Serbia is a deeply divided society – and two massacres (in...

Hermann Parzinger, Executive President Of Europa Nostra

Cultural Heritage – A Vector For European Integration

Visoki Dečani Monastery - built in the 14th century - is a heritage gem of importance to the whole of humanity, and especially for...

H.E. Christopher Hill, U.S. Ambassador To Serbia

Mutual Understanding Is The Bedrock Of Community Resilience

Crises remind us to listen and be kind to one another, transcending divisions like politics and embracing our shared humanity Any crisis is a reminder...

H.E. Annika Ben David, Swedish Ambassador To Serbia

Freedom And Inclusion Strength Societies

Culture empowers the dynamic interplay of diversity, human rights and both social and economic cohesion, driven by the creative and cultural industries as drivers...

The President Of India Draupadi Murmu Visits Serbia

The President of India, Draupadi Murmu, has arrived on an official visit to Serbia, where she will stay for...

Slovenia To Take Up Seat Of UNSC Non-permanent Member For 2024-2025

Slovenia, not Belarus, will take up the seat of a non-permanent member of the UN Security Council for 2024-2025...

Čadež: The Western Balkans Is The Region Of Potential And Not Problems

Europe should accept, as soon as possible, the fact that the Western Balkans (WB) is not the region of...

Serbia To Celebrate The EU Green Week

Serbia is celebrating the EU Green Week again this year, with a set of events that brings together hundreds...

Elon Musk Reclaims Title Of World’s Richest Person

Elon Musk is once again the world’s richest person after leapfrogging French billionaire Bernard Arnault, after a slump in the...

The President Of India Draupadi Murmu Visits Serbia

The President of India, Draupadi Murmu, has arrived on an official visit to Serbia, where she will stay for...

Slovenia To Take Up Seat Of UNSC Non-permanent Member For 2024-2025

Slovenia, not Belarus, will take up the seat of a non-permanent member of the UN Security Council for 2024-2025...

Serbia To Celebrate The EU Green Week

Serbia is celebrating the EU Green Week again this year, with a set of events that brings together hundreds...

Elon Musk Reclaims Title Of World’s Richest Person

Elon Musk is once again the world’s richest person after leapfrogging French billionaire Bernard Arnault, after a slump in the...

Argentina’s Candidate Wins Vote To Lead UN Weather Agency

 Argentina's Celeste Saulo was appointed to head the U.N. weather agency on Thursday, a World Meteorological Organization (WMO) spokesperson...

The President Of India Draupadi Murmu Visits Serbia

The President of India, Draupadi Murmu, has arrived on an official visit to Serbia, where she will stay for...

Slovenia To Take Up Seat Of UNSC Non-permanent Member For 2024-2025

Slovenia, not Belarus, will take up the seat of a non-permanent member of the UN Security Council for 2024-2025...

Serbia To Celebrate The EU Green Week

Serbia is celebrating the EU Green Week again this year, with a set of events that brings together hundreds...

Elon Musk Reclaims Title Of World’s Richest Person

Elon Musk is once again the world’s richest person after leapfrogging French billionaire Bernard Arnault, after a slump in the...

Argentina’s Candidate Wins Vote To Lead UN Weather Agency

 Argentina's Celeste Saulo was appointed to head the U.N. weather agency on Thursday, a World Meteorological Organization (WMO) spokesperson...
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