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Jelena Puzović, Ph.D., Head of the JVP Srbijavode Public Relations and International Cooperation Sector

Serbia Must Ensure the Conservation of the Precious Resource That is Water

Public Water Management Company Srbijavode engages in numerous activities aimed at overcoming the challenges brought by climate change – implementing projects to develop and...

Uroš Đorđević, Account Executive, Dell Technologies

Pioneer in the New Era of Digital Tech

Dell Technologies is a corporation that’s oriented towards technological innovation and keeps pace with technological trends in every sense, which includes AI Speaking in this...

Ana Toskić Cvetinović, Executive Director, Partners for Democratic Change Serbia

The Rule of Law is Vital Ana

Partners Serbia is an organisation that’s dedicated to advancing the rule of law and developing civil society and institutions in Serbia and around the...

Ioanna Batsialou Ph.D., Director and Owner of the Ioanna Regen Polyclinic

Passion is Key to this Job

Ioanna Batsialou Ph.D. is the director and owner of the Ioanna Regen Polyclinic, which specialises in physical medicine, rehabilitation, mesotherapy, aesthetics and anti-aging treatments Our...

Maja Marić, Country Manager Operations, CPI Property Group

Retail Parks Remain Fashionable

A key part of the company culture at CPI Property Group Serbia, which forms part of a family firm that was founded in the...

Aleksandra Vidaković Lazić, Country Medical Director, Roche

Radical Changes Are Reshaping Healthcare

Innovations in the health sector are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors

The healthtech sector is currently one of the most dynamic in technology – aging populations, increasing patient demands and the rise of lifestyle diseases, coupled with pressure on the costs for delivering care, are forcing healthcare providers to innovate in order to improve the quality of their services and lower their prices.

Those innovations are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors. IoT connectivity also plays a key role. And data is central, but not on its own. Up until three-to-five years ago, all that healthcare data was just sitting there. But it’s now being analysed and interpreted. This is the most radical change happening in healthcare.

Healthcare organisations have seen an explosive rate of growth in health data. Healthcare professionals are challenged to remain up to date with information and consider all relevant data for each patient diagnosis and treatment decision. Fortunately, digitalisation increases not only the ability to collect, store and manage data, but also to connect individual data points for analysis.

Serbia has strong potential for healthcare start-ups based on its strong it sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector

By managing the wealth of data on individuals and their illnesses, new tools can help speed up the time to treatment and improve the quality of patient care. The availability, standardisation and integration of data present several opportunities, but success requires proper and secure data management infrastructure. Clinical decision support software leverages analytics to transform large amounts of data into insights that can improve and personalise patient care, simplifying clinician navigation of the increasing complexity of medical information. It allows clinicians to shift their focus to that which matters most: the patient.

We today have an unprecedented opportunity to personalise healthcare by capturing and analysing a inundation of data. The convergence of medicine and technology, combined with exponentially growing industry knowledge, clinical trial findings and real-world evidence, enable a deeper understanding of how to treat an individual.

Unlocking the insights contained in patient health, genomic and phenotypic data is of high value to all key stakeholders in the healthcare ecosystem: patients, providers, payers, the commercial sector and the life sciences sector. Serbia has strong potential for healthcare start-ups based on its strong IT sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector. The officially announced five-year strategic plan and three-year action plan for the digitalisation of Serbian healthcare provides detailed definitions of the process of structuring, quality control, longitudinal integration, data anonymisation and sharing. Almost all healthcare institutions have information systems, while more than 85% of them share the same platform.

Slađana Prica, retired ambassador, member of the Forum for International Relations and honorary president of the UNA of Serbia

Diplomatic Response Overdue

The issue of the so-called ‘self-proclaimed’ Kosovo joining Europe’s oldest political organisation has long been an open question. Attempts have been made and lobbying...

Slobodan G. Markovich, Institute for European Studies and Faculty of Political Science

U.S. Elections More Critical for EU Future than EP Elections

While the EU’s right-wing parties are expected to make gains, these gains shouldn’t be expected to substantially alter the composition of the Parliament or...

Ivana Radić Milosavljević, Assistant Professor in European Studies at the University of Belgrade - Faculty of Political Sciences

Not all Right-Wing Parties are Likeminded

The outcome of the European Parliament election is unlikely to cause a dramatic shift in EU policy, particularly foreign policy, but it could hamper...

Rajko Petrović, Research Associate at the Institute of European Studies

The EU Idea is Stronger than the Outcome of Less Important Elections

The electorate’s shift to the right won’t change the nature and essence of the idea of the European Union, and thus neither will it...

Montenegro Receives €76 Million EU Investment to Boost Rail Infrastructure

Montenegro is improving its rail infrastructure with a €76 million investment from the European Union. The European Investment Bank...

Construction Begins on German PWO Factory in Čačak

The German Ambassador to Serbia, Anke Konrad, alongside Serbian President Aleksandar Vučić and PWO Group Serbia Director Carlo Lazzarini,...

Serbia Celebrates Africa Day with Grand Ceremony at Palace of Serbia

In a grand ceremony at the Palace of Serbia, the nation marked Africa Day, celebrating the rich and enduring...

Belgrade Students Triumph at Danube Cup 2024 in Austria

A team of innovative students from the University of Belgrade has claimed first place at the prestigious Danube Cup...

DM Celebrates 20 Years of Business in Serbia

On the occasion of its significant anniversary, two decades of successful operations in Serbia, dm drogerie markt organised a...

Montenegro Receives €76 Million EU Investment to Boost Rail Infrastructure

Montenegro is improving its rail infrastructure with a €76 million investment from the European Union. The European Investment Bank...

Construction Begins on German PWO Factory in Čačak

The German Ambassador to Serbia, Anke Konrad, alongside Serbian President Aleksandar Vučić and PWO Group Serbia Director Carlo Lazzarini,...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...

Montenegro Receives €76 Million EU Investment to Boost Rail Infrastructure

Montenegro is improving its rail infrastructure with a €76 million investment from the European Union. The European Investment Bank...

Construction Begins on German PWO Factory in Čačak

The German Ambassador to Serbia, Anke Konrad, alongside Serbian President Aleksandar Vučić and PWO Group Serbia Director Carlo Lazzarini,...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...
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