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Dr Sandra Tinaj and Dr Milica Vukotić, University Of Donja Gorica

Education Is At A Major Turning Point! UDG Offers A Unique Educational Model

The University of Donja Gorica (UDG) is dedicated to its students and training them for both their professional advancement and to be a responsible...

Dragoljub Milinković, CEO, Veterinarski zavod Subotica

New Laboratory For A New Age

Veterinarski zavod Subotica was established in 1921 as the state sought the capacity to produce vaccines. Today we have seen that support for companies...

TotalEnergies Marketing Serbia

Planting Seedlings Of Care For The Environment

With the ongoing challenges to preserve our planet that’s endangered by climate change, global multienergy company TotalEnergies continues to pursue its ambition of reaching...

Radisav Osmajlić, Director For Central and Eastern Europe and Turkey, WTW

Every Risk Is A New Opportunity

WTW operates in 140 countries and is a global leader in people, risk and capital management consulting. In Serbia, it focuses on risk management...

Philanthropy

The Harp Talent

Founded in 2003 as a non-profit action tank, Multikultivator connects with institutions and individuals from around the globe to produce concerts, festivals, educational music...

Aleksandra Vidaković Lazić, Country Medical Director, Roche

Radical Changes Are Reshaping Healthcare

Innovations in the health sector are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors

The healthtech sector is currently one of the most dynamic in technology – aging populations, increasing patient demands and the rise of lifestyle diseases, coupled with pressure on the costs for delivering care, are forcing healthcare providers to innovate in order to improve the quality of their services and lower their prices.

Those innovations are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors. IoT connectivity also plays a key role. And data is central, but not on its own. Up until three-to-five years ago, all that healthcare data was just sitting there. But it’s now being analysed and interpreted. This is the most radical change happening in healthcare.

Healthcare organisations have seen an explosive rate of growth in health data. Healthcare professionals are challenged to remain up to date with information and consider all relevant data for each patient diagnosis and treatment decision. Fortunately, digitalisation increases not only the ability to collect, store and manage data, but also to connect individual data points for analysis.

Serbia has strong potential for healthcare start-ups based on its strong it sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector

By managing the wealth of data on individuals and their illnesses, new tools can help speed up the time to treatment and improve the quality of patient care. The availability, standardisation and integration of data present several opportunities, but success requires proper and secure data management infrastructure. Clinical decision support software leverages analytics to transform large amounts of data into insights that can improve and personalise patient care, simplifying clinician navigation of the increasing complexity of medical information. It allows clinicians to shift their focus to that which matters most: the patient.

We today have an unprecedented opportunity to personalise healthcare by capturing and analysing a inundation of data. The convergence of medicine and technology, combined with exponentially growing industry knowledge, clinical trial findings and real-world evidence, enable a deeper understanding of how to treat an individual.

Unlocking the insights contained in patient health, genomic and phenotypic data is of high value to all key stakeholders in the healthcare ecosystem: patients, providers, payers, the commercial sector and the life sciences sector. Serbia has strong potential for healthcare start-ups based on its strong IT sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector. The officially announced five-year strategic plan and three-year action plan for the digitalisation of Serbian healthcare provides detailed definitions of the process of structuring, quality control, longitudinal integration, data anonymisation and sharing. Almost all healthcare institutions have information systems, while more than 85% of them share the same platform.

Comment By Zoran Panović

Swallowing Frogs

Swallowing frogs isn’t Vučić’s metaphor, but rather Zoran Đinđić’s. And no matter how well boiled those amphibians might be, frogs that need to be...

Branimir Jovanović, Economist, The Vienna Institute For International Economic Studies

Balancing Between East And West Comes At A Cost

Whether Serbia will emerge as a winner of the nearshoring trend over the coming years will depend primarily on political developments. If Serbia stays...

Bojan Stanić, Sector For Strategic Analysis and Internationalisation At The Chamber Of Commerce & Industry Of Serbia (CCIS)

War Is Always A Bad Friend

The continuation of the conflict in Ukraine could, over the long run, imperil the recovery of the western Balkans. That’s why political de-escalation in...

Gert Rabbow, Executive Director Of The German-Serbian Chamber Of Commerce - AHK Serbien

Serbia Likely To Become First Choice For German Nearshoring

Even before the outbreak of the covid-19 pandemic and the start of the war in Ukraine, Serbia had already proved itself to be a...

U.S. Adds $19.5 Million In New Funds To Development Partnership With Serbia

Today, the United States Government announced an additional $19.5 million in assistance to the Government of Serbia, as part...

UN: Ukraine War Stoked Global Food Crisis That Could Last Years

The United Nations has warned that the war in Ukraine has helped to stoke a global food crisis that could last...

Picasso’s Masterwork Of Lover And Muse Shines At Sotheby’s $408m Evening Sale

Following the Macklowe Collection’s white-glove sale, the Modern Evening Auction saw glittering results at Sotheby’s New York. Amongst 58...

UN Calls For Renewable Energy Push Following Damning Climate Report

UN chief Antonio Guterres has called for more investment in renewable energy and an end to the millions of...

Serbia To Produce 40 Percent Of Its Electricity From Renewable Energy Sources By 2040

Cooperation between Israeli and Serbian companies in the field of renewable energy sources (RES) and energy transition, which is...

U.S. Adds $19.5 Million In New Funds To Development Partnership With Serbia

Today, the United States Government announced an additional $19.5 million in assistance to the Government of Serbia, as part...

UN: Ukraine War Stoked Global Food Crisis That Could Last Years

The United Nations has warned that the war in Ukraine has helped to stoke a global food crisis that could last...

Picasso’s Masterwork Of Lover And Muse Shines At Sotheby’s $408m Evening Sale

Following the Macklowe Collection’s white-glove sale, the Modern Evening Auction saw glittering results at Sotheby’s New York. Amongst 58...

UN Calls For Renewable Energy Push Following Damning Climate Report

UN chief Antonio Guterres has called for more investment in renewable energy and an end to the millions of...

US And Global Banks Unveil Multi-billion Dollar Plan To Address Worldwide Food Crisis

The U.S., several global development banks and other groups unveiled a multi-billion dollar plan Wednesday meant to address a...

U.S. Adds $19.5 Million In New Funds To Development Partnership With Serbia

Today, the United States Government announced an additional $19.5 million in assistance to the Government of Serbia, as part...

UN: Ukraine War Stoked Global Food Crisis That Could Last Years

The United Nations has warned that the war in Ukraine has helped to stoke a global food crisis that could last...

Picasso’s Masterwork Of Lover And Muse Shines At Sotheby’s $408m Evening Sale

Following the Macklowe Collection’s white-glove sale, the Modern Evening Auction saw glittering results at Sotheby’s New York. Amongst 58...

UN Calls For Renewable Energy Push Following Damning Climate Report

UN chief Antonio Guterres has called for more investment in renewable energy and an end to the millions of...

US And Global Banks Unveil Multi-billion Dollar Plan To Address Worldwide Food Crisis

The U.S., several global development banks and other groups unveiled a multi-billion dollar plan Wednesday meant to address a...
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