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Zentiva Srbija – Recipient Of The Global Acknowledgement Great Place To Work®

Behind the Zentiva Serbia team stands a unique development story, whose excellence is a reflection of trust, respect and support. This has now been...

Doinita Mihai, Vice President Of Public Affairs, Eastern Europe South, TOMRA

Developing Deposit-Return Systems

Topics like climate change, land and marine pollution, and dependence on fossil fuels amid increasing demand for resources from a growing population all represent...

AstraZeneca

AstraZeneca And Urban Beekeeping

As a socially responsible company, AstraZeneca has joined the urban beekeeping project in Belgrade that is being implemented in cooperation with the Nordic Business...

Vladimir Mitić, CEO, Visa Prom d.o.o. (Ltd.)

Respecting Nature, Nurturing Quality

Visa-Prom, one of the largest primary wood processors in the Republic of Serbia, which has been operating successfully since 1992, this year marks the...

Lindström

Why Buy When You Can Rent?

Finnish company Lindstrom has been present on the Serbian market for the last eight years and provides rental services for workwear and uniforms, as...

Aleksandra Vidaković Lazić, Country Medical Director, Roche

Radical Changes Are Reshaping Healthcare

Innovations in the health sector are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors

The healthtech sector is currently one of the most dynamic in technology – aging populations, increasing patient demands and the rise of lifestyle diseases, coupled with pressure on the costs for delivering care, are forcing healthcare providers to innovate in order to improve the quality of their services and lower their prices.

Those innovations are made possible by technologies that range from blockchain and artificial intelligence to big data analytics and advanced sensors. IoT connectivity also plays a key role. And data is central, but not on its own. Up until three-to-five years ago, all that healthcare data was just sitting there. But it’s now being analysed and interpreted. This is the most radical change happening in healthcare.

Healthcare organisations have seen an explosive rate of growth in health data. Healthcare professionals are challenged to remain up to date with information and consider all relevant data for each patient diagnosis and treatment decision. Fortunately, digitalisation increases not only the ability to collect, store and manage data, but also to connect individual data points for analysis.

Serbia has strong potential for healthcare start-ups based on its strong it sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector

By managing the wealth of data on individuals and their illnesses, new tools can help speed up the time to treatment and improve the quality of patient care. The availability, standardisation and integration of data present several opportunities, but success requires proper and secure data management infrastructure. Clinical decision support software leverages analytics to transform large amounts of data into insights that can improve and personalise patient care, simplifying clinician navigation of the increasing complexity of medical information. It allows clinicians to shift their focus to that which matters most: the patient.

We today have an unprecedented opportunity to personalise healthcare by capturing and analysing a inundation of data. The convergence of medicine and technology, combined with exponentially growing industry knowledge, clinical trial findings and real-world evidence, enable a deeper understanding of how to treat an individual.

Unlocking the insights contained in patient health, genomic and phenotypic data is of high value to all key stakeholders in the healthcare ecosystem: patients, providers, payers, the commercial sector and the life sciences sector. Serbia has strong potential for healthcare start-ups based on its strong IT sector, with clusters of start-ups around gaming and block chain technology, and the fact that the government has prioritised the digitalisation of the healthcare sector. The officially announced five-year strategic plan and three-year action plan for the digitalisation of Serbian healthcare provides detailed definitions of the process of structuring, quality control, longitudinal integration, data anonymisation and sharing. Almost all healthcare institutions have information systems, while more than 85% of them share the same platform.

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Learning From Champions

As this special edition shows, Nordic countries have been exerting considerable efforts to assist Serbia in its green transition, by sharing Nordic experiences in...

Comment By Zoran Panović

Actively Waiting

The third government of Ana Brnabić isn’t irritating, in terms of personnel, for either the West or Russia. It does still have a ministry...

Duško Lopandić, Diplomat And Vice President Of The European Movement In Serbia

Shooting Stars

Although “The centre is still holding on” in Europe, we are increasingly seeing the appearance on the political scene of instant right-wing or far-right...

Milan Blagojević, Researcher At The Institute Of Social Sciences

The Right Has De-radicalised And Moved Closer To The Political Mainstream

The rise of the right could certainly complicate decision-making processes at the EU level, and we can assume that the conservative Hungarian-Polish bloc will...

Cocktail Reception Held In Paris On Occasion Of Belgrade’s Candidacy For Expo 2027

Prime Minister Ana Brnabic and wife of the President of the Republic Tamara Vucic hosted a festive cocktail reception...

Serbia, The U.S., Spain, Argentina, Thailand Apply To Host EXPO 2027

Deputy Prime Minister of Serbia and Minister of Finance Siniša Mali said in Paris, after the end of the...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...

Cocktail Reception Held In Paris On Occasion Of Belgrade’s Candidacy For Expo 2027

Prime Minister Ana Brnabic and wife of the President of the Republic Tamara Vucic hosted a festive cocktail reception...

Serbia, The U.S., Spain, Argentina, Thailand Apply To Host EXPO 2027

Deputy Prime Minister of Serbia and Minister of Finance Siniša Mali said in Paris, after the end of the...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...

Cocktail Reception Held In Paris On Occasion Of Belgrade’s Candidacy For Expo 2027

Prime Minister Ana Brnabic and wife of the President of the Republic Tamara Vucic hosted a festive cocktail reception...

Serbia, The U.S., Spain, Argentina, Thailand Apply To Host EXPO 2027

Deputy Prime Minister of Serbia and Minister of Finance Siniša Mali said in Paris, after the end of the...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...
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