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Tatjana Rackov Sinadinović, Director, Happy Kids Preschool

Awards Confirm Value

Within a framework of daily educational activities that’s shaped by the principles of the Montessori method of education, children at the HAPPY KIDS Preschool...

Helleniq Energy

Former Hellenic Petroleum Becomes Helleniq Energy

The parent company of EKO Serbia has rebranded and committed itself to a sustainable future HELLENIC PETROLEUM, one of the largest energy companies in Southeast...

dm

dm Srbija Comes Of Age

Pioneering endeavours, successful results, record-breaking donations and recordhigh wage increases, new social responsibility campaigns and launching the online store have all marked the 18th...

Sonja Kapetanović, Marketing Director, Schlarafia

Quality Is An Issue Of Setting High Standards

Schlarafia is the region’s leading brand for premium sleeping equipment and is unique thanks to its specific fusion of traditional craftsmanship and modern technologies,...

Boban Đurović, Mayor Of Vrnjačka Banja

Monte Carlo In The Heart Of Serbia

Today, Vrnjačka Banja can boast a large number of high-class hotels that, with their rich content and top-quality service in line with European tourist...

Ivana Vasić English, Costume Designer

We Should Meet Our New Face

By remembering the faces of all departed Serbs, learning from mistakes, both our own and those of others, and by retaining and developing our constructive characteristics, we can create a desirable country where people are happy to stay and others come to intentionally.

Priceless natural wealth, a multitude of extremely gifted scientists, artists and athletes, and the wise selection of instruments for the modernisation of society are all imposing themselves as being the natural route to shaping the image of the modern Serbia. By remembering the faces of all departed Serbs, learning from mistakes, both our own and those of others, and by retaining and developing our constructive characteristics, we can create a desirable country where people are happy to stay and others come to intentionally.

The modern Serbia should primarily nurture education, preserving its cultural heritage and constantly improving the quality of life in every sense. My husband is an Englishman who decided to move to Serbia and who speaks passionately about the new face of Serbia, which is on the rise, based on foundations of survival skills, the desire to endure, the ability to create improvements and an ear for the innovations brought by the new world. I believe that pretty much sums up the idea of the modern Serbia – open, progressive, comfortable and inspirational.

If we recall that the 1995 Belgrade concert of the band The Prodigy was the first international musical event (and not only musical) in Serbia since the imposing of sanctions in 1991, and that it represented much more than just the performance of a vocal-instrumental ensemble, but rather came to symbolise Serbia’s reopening towards the rest of the world, or vice versa, we can see how much art – regardless of whether that’s academic art or pop culture – is often of great importance to the forming of an image of a society, even a political image.

Our international image has significantly changed for the better, and it seems to me that our image of ourselves has perhaps finally entered an affirmative phase

Viewed from the aspect of the creative industries, borders between societies are blunted and blurred, because creativity speaks the universal language, whether it relates to visual, audio or performance media.

Authors from Serbia have long since existed on the world map of art and the creative industries, while digitalisation and the information age have contributed to the increased availability of new brands, patents and artworks that are of equal quality as those available anywhere else on the planet. The growing number of domestic creatives who are present on the global scene, as well as the liberalisation of the domestic market and the boom in domestic producers and brands, certainly form a very impressive picture of the cradle of all these creators. In that sense, our international image has significantly changed for the better, and it seems to me that our image of ourselves has perhaps finally entered an affirmative phase. It is thankless to talk about what Serbia has given creatives in the second year of the pandemic. For now, I think the most important thing for us is that we can continue to work unhindered. We can dedicate ourselves to the finer details when the time comes for that.

Comment by Zoran Panovic

Limited Sensitivity

If Serbia’s World Cup match against Brazil in Qatar proved to be a major tactical defeat for Serbia (0:2), then the agreement reached on...

Aleksandar Mitić, Research Associate At The Institute Of International Politics And Economics, President Of The Centre For Strategic Alternatives

Support For Ukraine Could Reduce

It is tough to expect that the deep polarisation that has manifested within U.S. Society will have a substantial influence on Washinton’s foreign policy...

Aleksandar R. Miletić, Executive Director Of The Centre For History Studies And Dialogue

No Major Changes To Foreign Policy Discourse

I don’t believe the current U.S. Administration’s policies on Ukraine or our region will change fundamentally. More significant course adjustments could only occur following...

Dragan Bisenić, Foreign Policy Journalist, Publicist And Former Ambassador

Without A Weak President

No one will deal with a “weak” american president on foreign policy in the future, as was expected prior to the midterm elections. However,...

Ambassador Of Japan Presented Awards For Contribution To The Promotion Of Japanese Culture

In the Residence of the Ambassador of Japan, H.E.  Katsumata Takahiko, the ambassador presented five new "Recognitions of the...

USAID And Youth With Disabilities Forum Launched Project To Empower Persons With Disabilities

the United States Agency for International Development (USAID) and the Youth with Disabilities Forum launched a four-year, $2 million...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Ambassador Of Japan Presented Awards For Contribution To The Promotion Of Japanese Culture

In the Residence of the Ambassador of Japan, H.E.  Katsumata Takahiko, the ambassador presented five new "Recognitions of the...

USAID And Youth With Disabilities Forum Launched Project To Empower Persons With Disabilities

the United States Agency for International Development (USAID) and the Youth with Disabilities Forum launched a four-year, $2 million...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Ambassador Of Japan Presented Awards For Contribution To The Promotion Of Japanese Culture

In the Residence of the Ambassador of Japan, H.E.  Katsumata Takahiko, the ambassador presented five new "Recognitions of the...

USAID And Youth With Disabilities Forum Launched Project To Empower Persons With Disabilities

the United States Agency for International Development (USAID) and the Youth with Disabilities Forum launched a four-year, $2 million...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...
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