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Nicolas Marquier, Regional Manager for the Western Balkans at the International Finance Corporation (IFC)

Financing the Future

IFC, the largest global development institution, has provided almost $1 billion in financing to Serbia’s private sector over the past six years IFC, as a...

Dr Ivan Todorović, Todorović Law Firm

Dedicated Advisors and Tenacious Litigators

The Todorović Law Firm has existed for more than 30 years and throughout that time has demonstrated its unwavering dedication to continuously advancing at...

Marija Stojiljković, Founder, Royal Nanny

Children Deserve the Best Nannies

Royal Nanny offers a wide range of childcare services, primarily through mediating between professional nannies and families, providing responsible, meticulous, trained and caring individuals Starting...

Petar Miljković, CEO, 14. Oktobar d.o.o.

Employees are the Company’s Real Strength

This former Kruševac giant, which has come a long way over the course of 100 years of operations, developing from a construction machinery factory...

Ivana Bogdanović, Director of Marketing and Corporate Communications at Addiko Bank

CSR as a Longstanding Priority

In today’s world, where gaining the trust of clients is the most important aspect of a company’s business, CSR, or socially responsible operations, represents...

Branka Drašković Ph.D., FEFA Faculty

We Expect Responsibility And Compassion From Leaders

During serious crises, all eyes are directed towards leaders and they are expected to provide guidelines, to express what everyone feels, to articulate further directions and find effective ways of overcoming fear and general uncertainty as painlessly as possible.
Branka Drašković

The world today stands face-to-face with another unknown, which can only be resisted through science and knowledge. Many of us feel additional pressure – brought on by a sense of helplessness and many new worries about the COVID-19 virus pandemic: financial fears, concern for elderly parents, care for children, disappointment due to cancelled travels etc.

Not everyone reacts the same way to the challenges that have been brought by the Coronavirus, some are more resistant and some less so, some will have a big problem accepting security measures, becoming aggressive, while some will be anxious. The majority of people will adapt easily, and a percentage will feel a need to react by negating the current situation.

It is important to keep in mind the bigger picture. “All of this is temporary. This will pass. It is perhaps difficult – there are many frightening things along the way between point A and point B, but point B exists and we get closer to that moment every day.”

Life will obviously change significantly in the future, but the happy circumstance is that people are very flexible and will forget a lot of things when all this passes

Life will obviously change significantly in the future, but the happy circumstance is that people are very flexible and will forget a lot of things when all this passes. It is important to apply behavioural immunity: to reduce the number of people with whom we communicate, to spend time in safe places, to take care of physical distancing… This is difficult because it contradicts our national culture.

The time of the pandemic has seen the start of the slight forgetting of values: humanity and solidarity; helping those who are weaker than you. Prosocial activities are good for society, but also for the individual.

It is also important to structure one’s day, to come up with activities because summer is ahead of us. Experience indicates that most depression disorders arise during the time holidays and summer breaks when people don’t have structured time.

We should limit the amount of information we adopt through social media, while messages from leaders must be accurate, timely, consistent, and empathetic. Citizens must not be blamed for the newly emerged circumstances. During serious crises, all eyes are directed towards leaders and they are expected to provide guidelines, to express what everyone feels, to articulate further directions and find effective ways of overcoming fear and general uncertainty as painlessly as possible.

In an unclear situation, in a situation of emotional and financial breakdowns, people first observe the reactions of leaders, as the most significant response, and then form their own emotional and psychological standards in accordance with that. When it comes to considering risky situations, sober thinking can help immensely – catastrophic thinking leads to panic and helplessness, while unrealistic optimism can lead to ignoring dangers.

Comment by Zoran Panović

Diplomatic Twine

German politician Markus Söder promised to support Serbia on its EU journey. According to the German media, Söder is making “diplomatic twine” in his...

Branka Anđelković, Co-founder and Programme Director of the Public Policy Research Centre

An Even Bigger Grey Market?

In the case of workers of the platform employed in food production and passenger transport, the Open Balkan initiative might not contribute to the...

Čedanka Andrić, President of Trade Union Confederation NEZAVISNOST

Increased Competition Between Low-Paid Workers

Considering educational qualification and unemployment structures in Serbia, my opinion is that this measure could only increase the pressure on workers in Serbia to...

Jelena Jevtović, Serbian Association of Employers

Employers Will More Quickly Find Workers

The employing of citizens of these two countries in Serbia could ease the labour shortage problem, but fundamentally resolving it requires education system reform It...

ESG Adria Summit Launches in Montenegro

The second annual ESG Adria Summit kicked off today in Tivat, Montenegro, under the theme "Act now for a...

Modine Expands Serbian Operations with New Facility

Modine, a global leader in thermal management technology, has inaugurated a new 18,000-square-metre production plant in Sremska Mitrovica, Serbia,...

Novak Djokovic Wins Laureus Award for World’s Best Sportsman for Record Fifth Time

Novak Djokovic has won the Laureus award for the world's best sportsman for a record fifth time at a...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Galenika Strengthens Market Position with New Strategic Partnerships

Galenika has significantly expanded its presence in the pharmaceutical sector by securing an exclusive distribution agreement with Cantabria Labs,...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Strategic Energy Partnership Established Between Serbia and France

The Serbian Government adopted a Memorandum of Understanding between the Government of Serbia and French Electric Power Company (EDF),...

Serbia-France Innovation Forum Begins: Innovate for the Planet! Play Green!

At the Serbia-France Innovation Forum titled 'Innovate for the Planet, Play Green', which commenced at the Palace Serbia, French...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Strategic Energy Partnership Established Between Serbia and France

The Serbian Government adopted a Memorandum of Understanding between the Government of Serbia and French Electric Power Company (EDF),...

Serbia-France Innovation Forum Begins: Innovate for the Planet! Play Green!

At the Serbia-France Innovation Forum titled 'Innovate for the Planet, Play Green', which commenced at the Palace Serbia, French...
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