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Nicolas Marquier, Regional Manager for the Western Balkans at the International Finance Corporation (IFC)

Financing the Future

IFC, the largest global development institution, has provided almost $1 billion in financing to Serbia’s private sector over the past six years IFC, as a...

Dr Ivan Todorović, Todorović Law Firm

Dedicated Advisors and Tenacious Litigators

The Todorović Law Firm has existed for more than 30 years and throughout that time has demonstrated its unwavering dedication to continuously advancing at...

Marija Stojiljković, Founder, Royal Nanny

Children Deserve the Best Nannies

Royal Nanny offers a wide range of childcare services, primarily through mediating between professional nannies and families, providing responsible, meticulous, trained and caring individuals Starting...

Petar Miljković, CEO, 14. Oktobar d.o.o.

Employees are the Company’s Real Strength

This former Kruševac giant, which has come a long way over the course of 100 years of operations, developing from a construction machinery factory...

Ivana Bogdanović, Director of Marketing and Corporate Communications at Addiko Bank

CSR as a Longstanding Priority

In today’s world, where gaining the trust of clients is the most important aspect of a company’s business, CSR, or socially responsible operations, represents...

Boško Jakšić, Journalist

On The Brink Of A New Cold War

In a country where almost everything is dependent on one man, the choice of Serbia in the west or Serbia in the east also falls under the domain of his decision-making. Our future position depends to the greatest extent on political wisdom, an ability to observe the global situation without cheering and emotional favouritism, and diplomatic skills that are being put to the test in a way that hasn’t been seen for a long time.

From the outset, President Vladimir Putin used Kiev as the location from which to send a message to the West: Moscow doesn’t recognise the unipolar world ruled by the United States; NATO’s eastward expansion must stop at Ukraine’s borders, after which negotiations must begin on a new security architecture for Europe.

These demands essentially contain nothing new, because the ruler of the Kremlin has been repeating them for 15 years, since the security conference in Munich. Putin supplemented his script in 2008, when he intervened militarily in Georgia, and printed a new edition in 2014, with the annexation of Crimea.

With his aggression against Ukraine, Putin has once again demonstrated his readiness to violate international law – which is in the DNA of great powers – and that he has no intention of stopping the invasion or negotiating until his key first-phase demands are met: Ukraine’s demilitarisation, the de-nazifying of the country’s regime and the permanent loss of Crimea.

Broader negotiations would then follow in the second phase, which would include a repeat of the Conference on European Security and Cooperation that culminated half a century ago with the Helsinki Act. Only then could we discuss some new geopolitical map of Europe.

Despite everything seeming to indicate rarely seen Western unity, the U.S.’s European allies have been practically capitulated into action under the pressure and demands of the Americans who are in a position to monitor the Ukrainian conflict from a comfortable distance or lead sanctions against Russia – the collateral price of which, particularly when it comes to energy, will once again be paid by Europe.

If pax americana survives, which actually represents the preserving of the existing status quo, that would lead directly to a new cold war, that this time wouldn’t spare the western Balkans, but rather would turn the region into a peripheral but important part of the frontal conflict

Pax Americana actually represents the preserving of the existing status quo, which leads directly to a new Cold War that this time wouldn’t spare the Western Balkans, but rather would turn the region into a peripheral but important part of the frontal conflict.

Under such complicated circumstances, Serbia is calculating that it could preserve its proclaimed yet unacknowledged military neutrality, with the idea that it would thereby be able to maintain some kind of political balance.

If the Ukrainian conflict is resolved relatively quickly, that could be possible, but if the geopolitical tension persists, Belgrade wouldn’t have the luxury of continuing to stick to the aisles. In a country where almost everything is dependent on one man, the choice of Serbia in the West or Serbia in the East also falls under the domain of his decision-making.

What repercussions could that have on the pacifying of the two most troubled parts of the region: Kosovo and Bosnia-Herzegovina? Actually only minor ones, because the West and Russia have conflicting views on these issues that are not diminishing, though if they mutually sharpen that could shift the Western Balkans further away from lasting peace. This doesn’t mean that the alternative is some new war, despite regional leaders not abandoning their propagating of nationalism, which – as a rule – they utilise for election purposes.

When it comes to Serbia, our future position depends to the greatest extent on political wisdom, an ability to observe the global situation without cheering and emotional favouritism, and diplomatic skills that are being put to the test in a way that hasn’t been seen for a long time.

Photo: Fonet

Comment by Zoran Panović

Diplomatic Twine

German politician Markus Söder promised to support Serbia on its EU journey. According to the German media, Söder is making “diplomatic twine” in his...

Branka Anđelković, Co-founder and Programme Director of the Public Policy Research Centre

An Even Bigger Grey Market?

In the case of workers of the platform employed in food production and passenger transport, the Open Balkan initiative might not contribute to the...

Čedanka Andrić, President of Trade Union Confederation NEZAVISNOST

Increased Competition Between Low-Paid Workers

Considering educational qualification and unemployment structures in Serbia, my opinion is that this measure could only increase the pressure on workers in Serbia to...

Jelena Jevtović, Serbian Association of Employers

Employers Will More Quickly Find Workers

The employing of citizens of these two countries in Serbia could ease the labour shortage problem, but fundamentally resolving it requires education system reform It...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Galenika Strengthens Market Position with New Strategic Partnerships

Galenika has significantly expanded its presence in the pharmaceutical sector by securing an exclusive distribution agreement with Cantabria Labs,...

HDZ Claims Victory in Croatian Elections but Lacks Majority

The Croatian Democratic Union (HDZ), the country's ruling party, emerged as the winner in Wednesday's parliamentary elections. Despite their...

Milšped Group Launches Direct Rail Line Between China and Serbia

Milšped Group, a leader in regional transportation and logistics, has announced a new partnership with Shijiazhuang International Land Port...

French Embassy and Institute in Serbia Launch ‘Rhythm of French Culture’ Event Series

The French Embassy and the French Institute in Serbia are organising an event called Rhythm of French Culture. This year,...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Strategic Energy Partnership Established Between Serbia and France

The Serbian Government adopted a Memorandum of Understanding between the Government of Serbia and French Electric Power Company (EDF),...

Serbia-France Innovation Forum Begins: Innovate for the Planet! Play Green!

At the Serbia-France Innovation Forum titled 'Innovate for the Planet, Play Green', which commenced at the Palace Serbia, French...

Serbia’s Gaming Industry Sees Significant Growth and Employment Surge in 2023

In 2023, Serbia's gaming industry earned more than 175 million euros, marking a 17 percent increase from 2022, and...

Maserati’s Balkan Expansion: New Showroom Opens in Belgrade

Delta Auto Group has unveiled an exclusive Maserati showroom in Belgrade, setting new luxury benchmarks in line with the...

Peter Pellegrini Wins Slovak Presidential Election

Peter Pellegrini, the candidate from the ruling coalition, won the second round of the presidential elections in Slovakia, securing...

Strategic Energy Partnership Established Between Serbia and France

The Serbian Government adopted a Memorandum of Understanding between the Government of Serbia and French Electric Power Company (EDF),...

Serbia-France Innovation Forum Begins: Innovate for the Planet! Play Green!

At the Serbia-France Innovation Forum titled 'Innovate for the Planet, Play Green', which commenced at the Palace Serbia, French...
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