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Jelena Puzović, Ph.D., Head of the JVP Srbijavode Public Relations and International Cooperation Sector

Serbia Must Ensure the Conservation of the Precious Resource That is Water

Public Water Management Company Srbijavode engages in numerous activities aimed at overcoming the challenges brought by climate change – implementing projects to develop and...

Uroš Đorđević, Account Executive, Dell Technologies

Pioneer in the New Era of Digital Tech

Dell Technologies is a corporation that’s oriented towards technological innovation and keeps pace with technological trends in every sense, which includes AI Speaking in this...

Ana Toskić Cvetinović, Executive Director, Partners for Democratic Change Serbia

The Rule of Law is Vital Ana

Partners Serbia is an organisation that’s dedicated to advancing the rule of law and developing civil society and institutions in Serbia and around the...

Ioanna Batsialou Ph.D., Director and Owner of the Ioanna Regen Polyclinic

Passion is Key to this Job

Ioanna Batsialou Ph.D. is the director and owner of the Ioanna Regen Polyclinic, which specialises in physical medicine, rehabilitation, mesotherapy, aesthetics and anti-aging treatments Our...

Maja Marić, Country Manager Operations, CPI Property Group

Retail Parks Remain Fashionable

A key part of the company culture at CPI Property Group Serbia, which forms part of a family firm that was founded in the...

Boško Jakšić, Journalist

On The Brink Of A New Cold War

In a country where almost everything is dependent on one man, the choice of Serbia in the west or Serbia in the east also falls under the domain of his decision-making. Our future position depends to the greatest extent on political wisdom, an ability to observe the global situation without cheering and emotional favouritism, and diplomatic skills that are being put to the test in a way that hasn’t been seen for a long time.

From the outset, President Vladimir Putin used Kiev as the location from which to send a message to the West: Moscow doesn’t recognise the unipolar world ruled by the United States; NATO’s eastward expansion must stop at Ukraine’s borders, after which negotiations must begin on a new security architecture for Europe.

These demands essentially contain nothing new, because the ruler of the Kremlin has been repeating them for 15 years, since the security conference in Munich. Putin supplemented his script in 2008, when he intervened militarily in Georgia, and printed a new edition in 2014, with the annexation of Crimea.

With his aggression against Ukraine, Putin has once again demonstrated his readiness to violate international law – which is in the DNA of great powers – and that he has no intention of stopping the invasion or negotiating until his key first-phase demands are met: Ukraine’s demilitarisation, the de-nazifying of the country’s regime and the permanent loss of Crimea.

Broader negotiations would then follow in the second phase, which would include a repeat of the Conference on European Security and Cooperation that culminated half a century ago with the Helsinki Act. Only then could we discuss some new geopolitical map of Europe.

Despite everything seeming to indicate rarely seen Western unity, the U.S.’s European allies have been practically capitulated into action under the pressure and demands of the Americans who are in a position to monitor the Ukrainian conflict from a comfortable distance or lead sanctions against Russia – the collateral price of which, particularly when it comes to energy, will once again be paid by Europe.

If pax americana survives, which actually represents the preserving of the existing status quo, that would lead directly to a new cold war, that this time wouldn’t spare the western Balkans, but rather would turn the region into a peripheral but important part of the frontal conflict

Pax Americana actually represents the preserving of the existing status quo, which leads directly to a new Cold War that this time wouldn’t spare the Western Balkans, but rather would turn the region into a peripheral but important part of the frontal conflict.

Under such complicated circumstances, Serbia is calculating that it could preserve its proclaimed yet unacknowledged military neutrality, with the idea that it would thereby be able to maintain some kind of political balance.

If the Ukrainian conflict is resolved relatively quickly, that could be possible, but if the geopolitical tension persists, Belgrade wouldn’t have the luxury of continuing to stick to the aisles. In a country where almost everything is dependent on one man, the choice of Serbia in the West or Serbia in the East also falls under the domain of his decision-making.

What repercussions could that have on the pacifying of the two most troubled parts of the region: Kosovo and Bosnia-Herzegovina? Actually only minor ones, because the West and Russia have conflicting views on these issues that are not diminishing, though if they mutually sharpen that could shift the Western Balkans further away from lasting peace. This doesn’t mean that the alternative is some new war, despite regional leaders not abandoning their propagating of nationalism, which – as a rule – they utilise for election purposes.

When it comes to Serbia, our future position depends to the greatest extent on political wisdom, an ability to observe the global situation without cheering and emotional favouritism, and diplomatic skills that are being put to the test in a way that hasn’t been seen for a long time.

Photo: Fonet

Slađana Prica, retired ambassador, member of the Forum for International Relations and honorary president of the UNA of Serbia

Diplomatic Response Overdue

The issue of the so-called ‘self-proclaimed’ Kosovo joining Europe’s oldest political organisation has long been an open question. Attempts have been made and lobbying...

Slobodan G. Markovich, Institute for European Studies and Faculty of Political Science

U.S. Elections More Critical for EU Future than EP Elections

While the EU’s right-wing parties are expected to make gains, these gains shouldn’t be expected to substantially alter the composition of the Parliament or...

Ivana Radić Milosavljević, Assistant Professor in European Studies at the University of Belgrade - Faculty of Political Sciences

Not all Right-Wing Parties are Likeminded

The outcome of the European Parliament election is unlikely to cause a dramatic shift in EU policy, particularly foreign policy, but it could hamper...

Rajko Petrović, Research Associate at the Institute of European Studies

The EU Idea is Stronger than the Outcome of Less Important Elections

The electorate’s shift to the right won’t change the nature and essence of the idea of the European Union, and thus neither will it...

DM Celebrates 20 Years of Business in Serbia

On the occasion of its significant anniversary, two decades of successful operations in Serbia, dm drogerie markt organised a...

New Joint Venture Forms to Revolutionize Balkan Logistics

In a strategic move to enhance logistics operations in the Western Balkans, Transfera, a leading logistics company in the...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

Serbia Ascends as Key Trade Partner for Germany

Serbia is set to become a net exporter to Germany by 2025, overtaking its imports from the economic powerhouse,...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...

Montenegro’s Independence Day Celebrated

Celebrating Montenegro's Independence Day with an Exhibition on Montenegrin Cyrillic Printing from the 15th and 16th Centuries. In commemoration of...

Business Event Hosts Serbian Employment Service Presentation

In Belgrade on the 15th of May, the Slovenian Business Club, in collaboration with the National Employment Service of...

Concept Mercedes-AMG PureSpeed

Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™...

Western Balkans Chambers of Commerce Sign Tourism Cooperation Memorandum in US Congress

A landmark Memorandum of Cooperation has been signed at the US Congress, uniting the Chambers of Commerce of the...

EU Sets Global Standard with World’s First Artificial Intelligence Act

The European Union has taken a pioneering step by adopting the world's first Artificial Intelligence Act, setting a potential...

Montenegro’s Independence Day Celebrated

Celebrating Montenegro's Independence Day with an Exhibition on Montenegrin Cyrillic Printing from the 15th and 16th Centuries. In commemoration of...

Business Event Hosts Serbian Employment Service Presentation

In Belgrade on the 15th of May, the Slovenian Business Club, in collaboration with the National Employment Service of...
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