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Zentiva Srbija – Recipient Of The Global Acknowledgement Great Place To Work®

Behind the Zentiva Serbia team stands a unique development story, whose excellence is a reflection of trust, respect and support. This has now been...

Doinita Mihai, Vice President Of Public Affairs, Eastern Europe South, TOMRA

Developing Deposit-Return Systems

Topics like climate change, land and marine pollution, and dependence on fossil fuels amid increasing demand for resources from a growing population all represent...

AstraZeneca

AstraZeneca And Urban Beekeeping

As a socially responsible company, AstraZeneca has joined the urban beekeeping project in Belgrade that is being implemented in cooperation with the Nordic Business...

Vladimir Mitić, CEO, Visa Prom d.o.o. (Ltd.)

Respecting Nature, Nurturing Quality

Visa-Prom, one of the largest primary wood processors in the Republic of Serbia, which has been operating successfully since 1992, this year marks the...

Lindström

Why Buy When You Can Rent?

Finnish company Lindstrom has been present on the Serbian market for the last eight years and provides rental services for workwear and uniforms, as...

Bora Babić, Director And Editor-in-Chief Of Publishing House Akademska knjiga [Academic Book]

Between Courage And Fear

A good book always enlightens, and we might be wise to read them more often, even as a self-imposed assignment. It is only by reading the best literature that we can understand the world in which we live, and change it – even if that chance is measured in micrometres.

Book fairs are cautiously returning. Almost all major fairs have again reduced their total exhibition space this year compared to 2019, with significantly reduced numbers of participants – exhibitors, but the number of visitors has also decreased comparably. In the countries of Western Europe, ministries of culture are attempting to preserve book fairs by subsidising part of the costs of leasing space for exhibitors. For example, thanks to the support of German Commissioner for Culture and Media Claudia Roth, lease prices at this year’s Frankfurt Book Fair will be reduced by 30% for all exhibitors, according to the size of their stand. This difference in price will be reimbursed from Germany’s Neustart Kultur programme, which was established in 2020 to strengthen the industry of books and publishing, and to support book fairs during the pandemic.

The International Belgrade Book Fair wasn’t held during the previous two years, while this year publishers bravely registered for participation, though the majority of them fear that they won’t make back the money they’ve invested. Online sales, internet marketing and major discounts from publishers throughout the year, but also the continuation of the pandemic, will impact on reducing the number of visitors, and thus reduced book sales are expected. Renowned world fairs conduct research almost every year and provide exhibitors with timely information on projected visitor numbers and their educational and age structure, forming space leasing and ticket prices on the basis of the results of that research. These data are invaluable to participants, as they form the basis for them to be able to plan their earnings, or determine how much the investment pays off. Unfortunately, the Belgrade Fair doesn’t invest in this kind of research.

In this third decade of the 21st century, digitalisation and the internet are reducing the interest of publishers in investing in branded world fairs, as there is a much faster and cheaper way for information about books to reach readers or foreign publishers, if we are talking about copyright

Only when the Fair ends and publishers “count their takings” will it become clear what will have to change in the concept of the event itself. The Book Fair will probably have a festival character in the future; it will be obliged to offer a programme with significantly higher quality content in order to attract the highest possible numbers of attendees from our country and the region. My prediction is that publishers will be unable to finance such an event on their own in the future, but rather the state, together with the Belgrade Fair (or some other organiser), will have to find new financing models.

Throughout the history of the Book Fair, the biggest stands in Hall 1 have always belonged to publishers that are so-called market leaders, who have published the most titles during the year, and that remains so today. Fortunately, significantly smaller publishing houses also have their stands in the same hall, thanks to the quality of their publishing programme, and that is primarily a good thing because of the structure of visitors, because we mustn’t forget that the Book Fair must also be profitable for participants. If it gains a festival character, which is my prediction, Hall 1 certainly won’t just be a ‘megastore, but will receive other mise-en-scènes.

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Learning From Champions

As this special edition shows, Nordic countries have been exerting considerable efforts to assist Serbia in its green transition, by sharing Nordic experiences in...

Comment By Zoran Panović

Actively Waiting

The third government of Ana Brnabić isn’t irritating, in terms of personnel, for either the West or Russia. It does still have a ministry...

Duško Lopandić, Diplomat And Vice President Of The European Movement In Serbia

Shooting Stars

Although “The centre is still holding on” in Europe, we are increasingly seeing the appearance on the political scene of instant right-wing or far-right...

Milan Blagojević, Researcher At The Institute Of Social Sciences

The Right Has De-radicalised And Moved Closer To The Political Mainstream

The rise of the right could certainly complicate decision-making processes at the EU level, and we can assume that the conservative Hungarian-Polish bloc will...

Cocktail Reception Held In Paris On Occasion Of Belgrade’s Candidacy For Expo 2027

Prime Minister Ana Brnabic and wife of the President of the Republic Tamara Vucic hosted a festive cocktail reception...

Serbia, The U.S., Spain, Argentina, Thailand Apply To Host EXPO 2027

Deputy Prime Minister of Serbia and Minister of Finance Siniša Mali said in Paris, after the end of the...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...

Cocktail Reception Held In Paris On Occasion Of Belgrade’s Candidacy For Expo 2027

Prime Minister Ana Brnabic and wife of the President of the Republic Tamara Vucic hosted a festive cocktail reception...

Serbia, The U.S., Spain, Argentina, Thailand Apply To Host EXPO 2027

Deputy Prime Minister of Serbia and Minister of Finance Siniša Mali said in Paris, after the end of the...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...

Cocktail Reception Held In Paris On Occasion Of Belgrade’s Candidacy For Expo 2027

Prime Minister Ana Brnabic and wife of the President of the Republic Tamara Vucic hosted a festive cocktail reception...

Serbia, The U.S., Spain, Argentina, Thailand Apply To Host EXPO 2027

Deputy Prime Minister of Serbia and Minister of Finance Siniša Mali said in Paris, after the end of the...

German Ambassador Konrad Visits The City Of Pirot

The Ambassador of the SR of Germany in Serbia, Anke Konrad, visited the city of Pirot, where, in addition...

Uzice To Become The Cultural Capital Of Serbia In 2024

The working group for the preparation and implementation of the "Cultural Capital of Serbia" program has chosen the city...

Kosovo, Serbia Reach Deal To End Dangerous Dispute Over Car Plates -EU

Kosovo and Serbia reached a deal on Wednesday to end a nearly two-year dispute over car licence plates in...
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