Mikhail Sashko, chairman and one of the founders of the Cryophile winter swimmers club, bathes in cold water during a flash mob, part of a celebration of Polar Bear Day at the Royev Ruchey Zoo in a suburb of the Siberian city of Krasnoyarsk, Russia.
“The moment of immersion is a sensation of delight. Afterwards, there’s a rush of energy and my entire body feels relaxed,” says Sashko, a director in the construction industry.
“My wife says I am crazy.”
The air temperature was about minus five degrees Celsius.