We Are Bad Judges of Friendship

We Are Bad Judges of Friendship

Only half of your friends would consider you their friend, a new study suggests. People have a very poor perception of friendship ties, and this limits their ability to influence their “friends,” according to the research.

Most of us think that friendship is a two-way street, but that’s true only half the time, according to research from Tel Aviv University and the Massachusetts Institute of Technology.

People have a very poor perception of friendship ties, and this limits their ability to influence their “friends,” according to the research.

If researchers can understand this limitation, companies and social groups that depend on social influence for collective action, information dissemination and product promotion could improve their strategies and interventions.