Becoming pregnant before marriage is usually frowned upon in Vietnam, particularly in the northern parts of the country, where traditional social norms are still very strong. Vietnam’s abortion rate ranks fifth globally and first in Asia. Data shows that most of these pregnancy terminations are caused by social pressure, as 20 to 30 percent of women seeking abortion are not married, while most of the rest are young students. But what happens when a mother wants to keep the baby while at the same time avoid disgracing herself and her family? Well, that’s where the grooms-for-hire businesses come in.