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Slobodanka Vlajčić, CEO, Nevena & All Me Cosmetics

Europeans Recognise Our Quality

Nevena & All Me Cosmetics is a company with many years of tradition and experience in the production of high-quality consumer cosmetics, recognisable throughout the EU. They make products for the care of hair, body and hands. They are also especially proud of their unique soap collection

Our cosmetics are produced according to the principle of Good Manufacturing Practice, respecting high standards of quality, health and environmental protection. Thanks to these standards, we have made a breakthrough on the European market and we are very proud of this, says Slobodanka Vlajčić.

When and how did Nevena & All Me Cosmetics begin?

– Nevena & All Me Cosmetics is a family company created in 2011. Though I have spent a large part of my career in the trade, I was always interested in the production that is the driver of the whole process. When the company was founded I lived abroad, but I wanted to start producing cosmetics in Serbia, the country I came from.

We started producing cosmetics for hotels, but we soon launched a collection of luxury soaps for the face and soaps in metal boxes for which everyone already recognises us. Nevena & All Me Cosmetics is a company with many years of tradition and experience in the production of high-quality consumer cosmetics, recognisable throughout the EU. We make products for the care of hair, body and hands, and are also especially proud of the unique soap collection men and a baby collection.

Through the hard work of the entire team, we rapidly became well placed on the market and continued developing new products

What makes your company stand out from others?

– Our company’s priority is the safety of its cosmetic products. We introduced the standards that apply to European manufacturers already in 2014 and have received the certificate of conformity of our products with Good Manufacturing Practice (GMP), a system of regulations that seeks to improve the safety of cosmetics. For this reason, I can proudly say that all Nevena & All Me Cosmetics products are safe cosmetic products of the highest quality.

You received the “Most European” award in the category of entrepreneurship for contributing to Serbia’s connection to the EU. Tell us about this…

– I think anyone who is not part of a multinational company and yet manages to make an original product in Serbia and sell it in Europe can be considered as “most European”, in the sense of connecting Serbia with the EU through their own contribution. I am not an EU citizen, but EU residents find Nevena & All Me Cosmetics products good enough for them. I just feel this as the reason for the “Most European” award. And if there were more of us, we would be closer to Europe. 

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