It is well known that the Dead Sea is the biggest natural spa in the world. There is information that the Queen of Sheba knew about the healing effects of Dead Sea mud. Beneficial agents from the Dead Sea were even used during the time of Cleopatra’s empire to produce medicines, cosmetics, perfumes and soap in ways that we still use.
Because of the high concentration of mineral salts, there are positive effects on our skin. That is why products containing Dead Sea mud are successful in treating many skin conditions, such as psoriasis, muscle pain, water retention and eczema, as well as other dermatitis conditions. It is also used for anti-ageing, because it stimulates circulation in the skin, leaving it soft, smooth and with a younger appearance.
You have opened a luxury beauty salon and thus brought to Belgrade unique Dead Sea minerals from Israel. What was the rationale behind this business venture?
– My objective is to create a luxury mini spa that will make every woman and man feel special – and happy with the results on their skin and in themselves.
The Dead Sea, the lowest place on Earth, is extremely rich in vitamins, minerals and antioxidants, many of which cannot be found anywhere else.
The goal was to bring a complete Dead Sea experience to Belgrade, due to the great demand of friends in Serbia, who knew about the wonderful benefits of Dead Sea cosmetics. I wanted to give women and men in Serbia the opportunity to feel pampered, just like travellers who visit the Dead Sea in Israel.
After thorough research with our professional and dedicated team, we have created a wide range of unique treatments. Together with our skin specialists, you will find the perfect treatment to fight your skin concerns. Our treatments include full facial and body care, depending on the wishes and needs of our clients.
We have carefully selected two leading world-renowned brands. Those are Black Pearl from the Sea of Spa Company and Minus417, both of which are already very popular in the biggest cities in the world.
We are here for those of you who adore pampering yourself with unique treatments, specific to your skin type. And after those treatments, you can get extended home care and instructions.
Your beauty salon, Dead Sea Beauty, is already well-known in Serbia. How do you feel in our capital city?
– I have felt very welcome in Belgrade, both personally and as the owner of Dead Sea Beauty.
The people in Belgrade are very warm and they have made me feel at home, from the very first day that I came. Belgrade is one of the best cities for foreigners to live in. From the first day that I came I fell in love with the city’s vibe.
The city is very lively and full of beautiful people and smiling faces. It’s the place where you can never, at least from my experience, feel like a stranger. It offers you everything and does not ask for a lot.
When you feel like that, it is obvious that you want to stay here forever and keep that feeling.
To me, the fact that I grew up in a family that immigrated to Israel after World War II from the former Yugoslavia makes it an even more special and exciting place in which to live.
Due to these wonderful feelings, I wanted to give back something unique to the people of Belgrade. I wanted to bring something special from the place where I grew up, and so I chose the Dead Sea because there is nothing more special than the benefits it provides.
What sets the treatments at the Dead Sea Beauty salon apart from the treatments in other beauty salons?
– Our concept and idea were to bring people Dead Sea treasures and their benefits, from the lowest spot in the world. Our treatments were carefully created by our beauty therapists, with a lot of love for every need of our clients. It is very important to say that our therapists have a lot of experience in the beauty industry and have great knowledge about every product we use. Before every treatment, our clients need to fill out a lifestyle and health consultation form and speak with a therapist about their concerns and problems. Based on that, we will recommend the best treatment for you and your needs.
We are fully spa orientated. Our clients are our priority. From the moment you enter, our therapist will take you through the whole journey of your chosen treatment. We are dedicated and committed to all the needs of our clients.
From the other side, we have the best products, with very high quality and providing miraculous results. Dead Sea Beauty is the first and only mini-spa based on the great benefits of rich care from a full spectrum of vitamins and minerals from the Dead Sea, marine collagen and elastin and pure natural oils. Our products are not tested on animals and do not contain parabens and synthetic oils.
Together with our skin specialists, you will find the perfect treatment to fight your skin concerns. Our treatments include full facial and body care, depending on the wishes and needs of our clients.
Who is the typical customer of the Dead Sea Beauty salon?
– The plan from the start and what we see now is a bit different. The treatments and cosmetics that we use are helpful to everyone. The concept was to indulge women first, from the ages of 20 to 60. It is also exciting that many men are now asking for facial and body treatments as well.
Due to the wide range of treatments, such as massages, facial treatments, and detox treatments, everyone can find something beneficial.
The clients that we have are usually businesswomen and men who want to look and feel good. What they love about us is that they will receive helpful and easy to use extended care to treat themselves and have consistently good results.
They love to treat their skin with something unique and receive superior results, without having to travel to the Dead Sea. They receive that experience with us. There are customers who travel a lot and know our products. They love that they can now get those products more economically.
Our aim is to indulge our customers with a complete service. We do not care only about what treatment they will have. We connect with them, making them feel very comfortable and satisfied.
We offer membership as well. When our customers become members, with their personalised membership card, they get more special treatment, better prices and active promotions.
If you compare beauty and health regimes here with those in the rest of the world, how do they differ?
– There is something really exciting about what we offer. The most luxurious collection that is on the world’s market is the 24karat gold Cleopatra mask, 24karat gold day cream and serum. It is concentrated 24karat gold and Dead Sea mud, whose beneficial effects have been well known from the time of Cleopatra, who used gold to keep her skin looking younger and brilliant.
We are offering it for extended home care and as the most luxurious treatment.
Next to the GOLD collection, you can find in our store PURE hyaluronic, PURE collagen and the incredible new technology of the Gravity mask. Gravity black mud mask is based on the force of gravity – the perfect G Mask.
I cordially invite you all to visit and experience the unique Dead Sea Beauty in Belgrade!
www.deadseabeauty.rs
Phone: +381 (11) 328 59 95
Adress: Obilicev venac 26