Sitemap

Apatin Brewery Appealing For Responsible Alcohol Consumption

More...

EU Awards One Million EUR In Grants For COVID Recovery In Tourism Sector

“#EUzaTebe – For Cultural Heritage and Tourism”...

Mlekoprodukt To Export To The EU And China Markets

The company Mlekoprodukt, which operates within the...

Binding Verdict In Favour Of ABC Serbia

After a process lasting eight years, the...

News

Agreement On Normalisation Of Economic Relations Between Belgrade And Pristina Signed

President of Serbia Aleksandar Vucic and Prime Minister of the Provisional Institutions of Kosovo Avdullah Hoti signed an Agreement...

Montenegro Election: First Projections Point To A Tight Race

In Montenegro, the ruling DPS was nearly neck-and-neck with its main rivals, according to early and incomplete projections of...

EU Awards One Million EUR In Grants For COVID Recovery In Tourism Sector

“#EUzaTebe – For Cultural Heritage and Tourism” project has awarded one million euros for 120 projects aimed at supporting...

UNDP And Embassy Of Slovakia Present Feasibility Study On Use Of Thermosolar Energy

The Mayor of Belgrade, Zoran Radojičić, met with the Ambassador of Slovakia to Serbia, H.E. Fedor Rosocha and Resident...

The EU Does Not Recognize Belarus Election Results

Members of the European Council held a video conference, at which they discussed the situation after the presidential elections...

Within the ‘When I drink I don’t drive’ campaign, Apatin Brewery donated 50,000 alcometer mouthpieces to the Traffic Police Administration, in the aim of contributing to increased testing of drivers, and thus better prevention and higher security and safety of traffic participants. In cooperation with the Traffic Police Administration, the company has been appealing for responsible alcohol consumption and safe and secure driving through the ‘When I drink I don’t drive’ campaign for nearly a decade and a half.

“This year, despite the delay of many summer festivals, traffic has been intensified on the roads across Serbia, especially towards tourist centres. Owing to efficient control of drivers’ alcohol rate by traffic police throughout a year, as well as prevention campaigns, with ‘When I drink I don’t drive’ being the one with the longest tradition, the number of fatal traffic accidents caused by drivers under the influence of alcohol has been decreasing for four consecutive years. The number of individuals killed in traffic accidents caused by drivers under the influence of alcohol in 2019 was by 20% per cent lower than in 2016, and the decreasing trend has been continued this year as well,” said Boban Milinković, deputy chief of the Traffic Police Administration of the Ministry of Interior Affairs of the Republic of Serbia.

In previous years, Apatin Brewery donated 125 next-generation alcometers to the Traffic Police Administration within the campaign in order to join forces and educate the public about the importance of safe and secure driving. By continuing the campaign, it appeals this year again to all drivers not to, if they consumed alcohol, sit behind a wheel and instead call a friend, a taxi, take a walk or wait for a bus.

“We are executing the ‘When I drink I don’t drive’ campaign this year as well although there are no large-scale events and festivals because we are aware of the fact that a continuous approach to educating the public about the importance of responsible consumption can reduce risky behaviour and driving under the influence of alcohol. Responsibility behind a wheel must not have an excuse and therefore our long-term commitment to this campaign is focused on providing our contribution to the education all traffic participants, in cooperation with traffic police,” said Danilo Pušonja, General Manager of Apatin Brewery, adding that the global objective of Molson Coors Beverage Company is to reduce irresponsible and inappropriate alcohol consumption by 10% until 2025, through partnerships with global producers of alcoholic drinks.

Within the ‘When I drink I don’t drive’ campaign, Apatin Brewery will traditionally mark the Global Beer Responsible Day – September 16, by reminding it employees, customers and consumers of the rules of responsible consumption and conduct in traffic.

Related Articles

New Ambassador of the Republic of Angola to the Republic of Serbia

H.E. Alcino dos Prazeres Isata Francisco da Conceicao

Alcino dos Prazereslzata Francisco da Conceigdo has a degree in Economics and Finance from Jules Veme University, in Amiens, France. Between 2001 and 2002...

Richard Grenell: Serbia-Kosovo Agreement Results From Trump’s Different Brand Of Diplomacy

President Aleksandar Vučić of Serbia and Prime Minister Avdullah Hoti of Kosovo took an enormous step toward a long-term resolution of their historic conflict...

Agreement On Normalisation Of Economic Relations Between Belgrade And Pristina Signed

President of Serbia Aleksandar Vucic and Prime Minister of the Provisional Institutions of Kosovo Avdullah Hoti signed an Agreement on the normalisation of economic...

National Day of Remembrance

Royal Embassy of Cambodia in Belgrade

H.E. Tan Vutha Ambassador Address: Gospodar Jovanova 67 Tel: +381 11 4503 493 E-mail: mfaic.srb@mfaic.gov.kh Website: www.mfaic.gov.kh

Sanja Radlovački – Executive Director of the United Arab Emirates & Serbia Business Club

The Board of Directors of the United Arab Emirates & Serbia Business Club has appointed Sanja Radlovački  as the club's executive director, with her assuming all...

Symbols Of Belgrade Lit In Colors Of The Polish Flag

On the occasion of marking the 40th anniversary of the founding of the "Solidarity" movement, Branko's Bridge, the Bridge on Ada, the Fountain on...

Comment

It Never Was Simple

Long before the country was confronted by the pandemic, international and domestic experts considered Serbia as being at a crossroads, with one road leading...

President of the Chamber of Commerce & Industry of Serbia, CCIS

Marko Čadež: We Must Be Proactive

The Chamber of Commerce & Industry of Serbia has proposed to the government an entire set of measures that would provide our companies with...