ASW Inženjering (Engineering)

Innovations Pave The Road To The Future

ASW Inženjering/Engineering combines the impossible – conserving technologies that are the backbone of a reliable business information system and the latest advances in computer science, such as machine learning and artificial intelligence

ASW Software is said to be one of the leading domestic IT companies for business information systems that have always endeavoured to incorporate innovation into the software. With the development of the latest trend in the architecture of business systems, which we recognise under the term Industry 4.0, ASW has incorporated a number of innovations into its solutions. To name a few: the cloud, machine learning and cybersecurity which are integral concepts of ERP. This level of implementation of the latest cutting edge technologies happened gradually, through constant development, and – as they insist at ASW – certainly hasn’t reached its final form, but is rather on a non-ending development path. The company’s motto is: “Innovation, innovation, innovation”.

The current pandemic has brought numerous challenges to companies and producers of business software. One of them is intensive work from home. Is ERP in the cloud one of the best solutions? At ASW we say that inevitability of being distanced from each other during the pandemic makes working from home an adequate response of a successful business system. ERP and all other business software that can run in the cloud are optimized to naturally adapt to situations like these.


ASW  Inženjering has long been dedicated to incorporating machine learning and AI technologies into business optimisation software. Users today can already enjoy the benefits of these technologies. A laboratory for machine learning was established three years ago. Experts have been brought in from the Faculty of Natural Sciences and Mathematics, they work very intensively and have already achieved significant results with users in optimising their business processes.

Standing out is the system for price optimisation in campaigns with traffic predictions, price differences and optimal prices proposed by the system itself. More precisely, the system used analysis of a large number of sales over a long period of time to “learn” to make presumptions of events for various situations and to find the optimal one.

Another field where machine learning and artificial intelligence are yielding better results than traditional technologies is in so-called personalized sales, which groups customers according to shopping habits and suggests items that a customer has not bought, but that others who behave similarly have. There is also a system for routing and scheduling optimisation in warehouses. The system is adaptable and automatically adjusts to new trends, which raises the level of process optimisation based on the processing of large amounts of data. Without these technologies, similar results could only be achieved by employing significant human resources. This subsystem was named asw:maximus, precisely because it maximises performance and minimises resources.

Continuation of development and operations is certainly accelerating to unimaginable limits. Without machines and their ability to “crack numbers” faster than humans, we would not be able to keep the pace. Some of our products are already widely present on the international market and are applicable in all business processes of our clients, or partners, as we like to say. We believe that the local or regional market will adopt the trend that’s present among our partners in the EU in order to make better and smarter business decisions. We are ready for such a future and look forward to sharing it with you.


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