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Vladimir Vasojević, Country Manager – Serbia, Montenegro, North Macedonia, Albania, Belchim Crop Protection

Biorational Agriculture With Certis Belchim

Certis Belchim is a subsidiary of Japanese company Mitsui & Co. Ltd., a branch of Mitsui AgriScience International SA/NV. Together with four major Japanese R&D companies, it enables Certis Belchim to further develop sustainable plant protection solutions

Constant striving towards a better and higher quality product represents the best route to achieving top results in any line of work, but particularly in the production of plant protection products. And here Belchim Crop Protection Country Manager Vladimir Vasojević explains why some companies are more successful than others, and why one should invest in research and trials.

Certis Belchim combines the strengths of two companies renowned for plant protection products. What has this brought you?

Certis Belchim combines the strengths of two prominent plant protection companies, which offers a richer product portfolio and additional resources for the provision of the highest level of technical support and customer service.

Synergy and integration are unfolding according to a plan with predetermined dynamics. The new merged company will certainly strengthen the company’s position in terms of biorational, environmentally friendly products, satisfying the requirements of sustainable agricultural production.

Certis Belchim is a subsidiary of Japanese company Mitsui & Co. Ltd., a branch of Mitsui AgriScience International SA/NV. Together with Nippon Soda, ISK Biosciences, Kumiai and Mitsui Chemicals Agriculture, it provides Certis Belchim with a stronger market position. These companies bring innovative and exciting new solutions for plant protection, both to the world and our region: Serbia, Montenegro, North Macedonia and Albania.

Your company has been adapting to all existing changes and challenges since its very inception. Is that particularly important today due to climate change, which has a negative impact on yield quality and quantity?

Climate change impacts all branches of the economy, and agriculture in particular. The concept of ecologically sustainable and professional plant protection is based on the functional integration of conventional and environmentally acceptable agriculture, alongside applicable biorational solutions in plant protection.

Constant striving towards a better and higher quality product represents the best route to achieving top yields and superior product quality

Our company understood from the outset the essential element of conducting trials and the huge importance of the knowledge that results from the testing of products in real time, with all the challenges brought by climate change. That constant striving towards a better and higher quality product represents the best route to achieving top yields and superior product quality.

You presented several new products last year, together with your Japanese and European partners. Are you preparing something new for this year and next?

Certis Belchim develops professional, ecological solutions in all branches of plant production: viticulture, fruit growing, vegetable and field crop production. There are no small and large market segments or small and large producers for us, but rather only optimal, biorational and ecological solutions that can help increase the competitiveness of the agriculture of our region. This year we’ve once again presented several new products to our market that will soon represent the standard in plant protection. We have harmonised our operations, both locally and globally, with all increasingly stringent environmental and safety standards, through our programme of professional plant protection that aligns with the concept of precision agriculture. Through so-called biorational solutions, we are also working to make our products even safer.

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