The international rating agency Brand Finance has pronounced Sberbank the strongest bank brand in the world. A new member of the Sberbank Serbia Executive Board speaks about the great responsibility that this recognition imposes on all of its staff
For all clients who choose to export to the Russian market or to increase their business with Russian partners, we have prepared special products and services to facilitate exports but also to reduce the risks that accompany them, announces Vladimir Bošković.
What level of responsibility does the position of an Executive Board Member in such a large system demand?
It is a privilege to be part of the system of a large banking group like Sberbank. We at Sberbank Serbia understand the responsibility that is given to us as a daily challenge to continuously be better and consistent and to provide the highest quality service to our clients and partners.
We face many challenges every day because the market is becoming more dynamic year by year. More and more, clients understand, follow and require the latest technology, expecting the highest standards in the services and products they use, so meeting their expectations is becoming more and more challenging.
We must be ready to provide the highest level of service for the largest and most successful companies and their customers. This brings many opportunities in spreading our future joint services among a wide range of clients – companies and individuals
Fulfilling all legislative, regulatory and technological requirements is a great challenge for every innovative and responsible manager. Every Executive Board Member of Sberbank Serbia pays great attention to the satisfaction of our staff as the most important resource to be recognized as a reliable partner and suitable support for our clients.
Sberbank Serbia provides strong financial support to domestic and foreign corporate clients. What are the benefits of your bank?
As a universal bank, Sberbank Serbia has a development strategy for all segments and markets. As the Republic of Serbia has signed a free trade agreement with Russia we, as a member of Russia’s largest bank, have the obligation to support all companies that operate with the RF and to support their presence in this huge market. The value of exports of Serbian food products to the Russian Federation in 2018 amounted to $340 million. It sounds a lot, but it is a very small percentage of the food that Russians imported. We consider ourselves to be a bridge between east and west, and it is exactly here that we see the main advantage of our bank. We see ourselves as the main factor in supporting the increase of exports of Serbian products to Russia and reducing the overall foreign trade deficit of Serbia, as well as an important promoter of Serbian business with Russian import-oriented companies and institutions.
During the visit of Russian President Vladimir Putin to Serbia, 26 interstate agreements were signed. Do you see this as a chance to improve your bank`s performance?
The fact that Sberbank took its place among the signatories of the memorandum is a great recognition, but also an obligation for us to justify this privilege in the coming period and to show that we deserve a high ranking when it comes to supporting the development of Serbian business.
We are very pleased that Telekom Srbija, as the leading provider of telecommunications services in Southeast Europe and a leader in Serbia, has recognized us as an important partner for further development. This is a confirmation that Sberbank Serbia is definitely heading in the right direction in supporting the expansion of the business interests of the largest companies in Serbia and Russia and the economies of the two countries.
We see a great opportunity for further improvement of our business, as companies like Telekom constantly improve technologies and services, and, accordingly, the number of users of their services, which has grown to 10 million.