A strategic partnership between Addiko Bank and Women on Boards Adria (WOBA) has been established in an effort to promote gender equality and increase female representation on company boards around the region
As a corporate partner that hails from the banking sector, Addiko Bank will play a key role in advancing the WOBA initiative, further developing the leadership network and promoting the importance of gender diversity as a cornerstone of responsible and successful business practices.
To enhance gender equality in corporate governance, on boards and in leadership roles throughout the region, Addiko Bank has established a strategic partnership with Women on Boards Adria (WOBA), a regional non-profit organisation dedicated to increasing gender equality and female representation at the board level and in executive positions within companies around the Adria region. WOBA works with companies, governments of the region and international institutions to advocate greater female participation in leadership roles in the region’s business sector.
CATALYST FOR POSITIVE CHANGE
As part of this strategic collaboration, Addiko Bank and WOBA will work together to raise awareness of the importance of greater female inclusion at all levels. Addiko Bank ambassadors, both women and men, will empower others to advance their careers through training and mentorship.
This partnership is expected to serve as a catalyst for positive change, helping unlock the full potential of female leaders while contributing to a stronger, more innovative and equitable business community in our region.
“At Addiko Bank, we strive to provide a modern, attractive and motivating environment that offers diverse opportunities for education and professional development, while fostering empathy, promoting diversity and ensuring equal opportunities, the protection of rights and transparent communication. The partnership with Women on Boards Adria allows Addiko Bank to communicate its core values more broadly and inspire others to think and act similarly,” says Ivana Kantar, Addiko Bank Director of Human Resources and Organisation.
Ivana I. Petrović, Addiko Bank’s Management and Development Director and representative in the Women on Boards Adria initiative, participated in the first WOBA-organised conference in Serbia, entitled “Integration of ESG Standards for a More Resilient and Inclusive Financial Sector in Serbia” and dedicated to the implementation of ESG standards in the country’s financial sector, which was held at Belgrade’s Hyatt Regency Hotel on 13th December 2024.
IMPORTANT ROLE
This collaboration underscores a shared commitment to building an inclusive and fair business environment in which diverse talented individuals can thrive and assume leadership roles.
“We are delighted that Addiko Bank has joined the WOBA network as a corporate partner, further affirming that gender diversity initiatives are gaining strong momentum.
This bank’s dedication is reflected in concrete actions and numerous activities. Promoting greater female representation on boards isn’t just about having more women at the table, but also about diversifying the table itself – determining who gets the opportunity to sit there and whose voices are heard. We look forward to working together to build a business community in which talented women can truly advance and take on leadership roles,” said WOBA President Biljana Braithwaite.
Braithwaite emphasised that Addiko Bank, as a corporate partner from the banking sector, will play a pivotal role in advancing the WOBA initiative, strengthening the leadership network and promoting gender diversity as a key factor of responsible and effective business practices.
