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Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Nebojša Garić, Solution Director, AIGO

From Digitalization to the AI Revolution

Digitalization is no longer a competitive edge – it’s a prerequisite for sound business operations. By combining process automation and digitalization with advanced analytics...

Stamatelopoulos Theodoros, EKO Serbia CFO

Strategic Growth and Financial Resilience

EKO Serbia remains committed to investment-driven growth, financial stability and customer-oriented innovation

Looking ahead, our commitment to modernisation, quality and sustainability will ensure that EKO Serbia remains a trusted partner of consumers and businesses for years to come ~ Stamatelopoulos Theodoros.

What began as the vision of a developing company has now become a reality: EKO Serbia is today synonymous with reliability and quality. Would you agree that this has been achieved through continuous investment in new services, both then and now?

— Absolutely! From the very beginning, our vision has been to establish EKO Serbia as a trusted leader in the fuel industry, known for quality, reliability and innovation. This has been achieved through strategic investments in infrastructure, customer service expansion and modernisation projects, enabling us to evolve with market demands while maintaining our core values.

A key focus of our investment strategy is the rebranding and modernisation of our petrol stations, transforming them from traditional fuelling points into comprehensive service hubs. We are additionally continuing to enhance our premium fuel offerings, car wash facilities and EKO Smile loyalty programme, ensuring that every visit provides our customers with added value.

Is tracking consumer habits key to redefining the concept of filling stations? Today’s consumers expect EV chargers and new services like parcel lockers, rest areas, cafés, restaurants etc. How is EKO Serbia responding to these evolving demands?

— Understanding and adapting to consumer behaviour is essential for today’s dynamic market. Customers now expect convenience, efficiency and a more holistic service offering, which is why EKO Serbia is investing in redefining the petrol station experience.

We have introduced EV charging services at five sites, with two more set to launch soon, aligning with the global transition towards sustainable mobility. Additionally, parcel lockers allow customers to easily send and receive packages, providing an added level of convenience.

A major part of our transformation is the expansion of the gastro minimarket concept, featuring Kalypso Café, which brings a premium food and beverage experience to our stations. EKO petrol stations have become destinations where travellers can relax, refuel and refresh before continuing their journey.

Your goals include expanding your market presence, diversifying revenue sources, creating sustainable value and carefully managing risks. Is achieving a AAA credit rating also among your key objectives?

— Achieving a AAA credit rating is a significant milestone for EKO Serbia, and we are proud to have earned this recognition. It reflects our strong financial position, operational efficiency and commitment to long-term sustainable growth.

We focus on ensuring long-term profitability through prudent financial management, operational efficiency and strategic investments. By maintaining strong financial discipline, optimising costs and diversifying revenue streams, we enhance our resilience on an ever-changing market.

As part of our green economy vision, we are advancing the installation of PV panels across seven petrol stations and at our head office. We laid the groundwork for implementation back in 2024, and in 2025 we aim to begin installations, prioritising high-energy-consumption locations. This initiative will reduce our environmental footprint while delivering economic benefits.

Beyond our financial performance, we are investing in sustainability and community engagement. This includes environmentally friendly initiatives, energy- efficient infrastructure and CSR programmes that benefit local communities. By maintaining this strategic balance, EKO Serbia continues to build a resilient, future-ready company that thrives in a business landscape that’s evolving constantly.

Saša Marković, General Manager Of Coca-Cola HBC Serbia and Montenegro

A Business Model Centered on Sustainable Growth

Major investors running sustainable businesses play a key role in the development of local communities. They expand production, optimize processes, create jobs directly, support...

Vladimir Spasić, Account Executive Dell Technologies

The Future Can Begin

Dell Technologies is positioned as one of the world’s leading technology innovators, actively contributing to the digital transformation of both the private and public...

McDonald’s Serbia

Proud Recipient of the National Đorđe Vajfert CSR Award

For over two decades, McDonald’s Serbia has been a committed partner of the Creative Educational Center, supporting the inclusion of young people with intellectual...

Uroš Đorđević, Account Executive Dell Technologies

Technology as an Equalizer

Dell is fully committed to developing technologies and services that make business easier for users. The idea of inclusivity and equal access to innovation...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Science Diplomacy as a Bridge to a Sustainable Future

In an era of global challenges and rapid technological change, the concept of science diplomacy is gaining increasing relevance—not...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...

Bulgaria’s Path to the Eurozone: A New Era of Economic Integration

Bulgaria is set to join the Eurozone on 1 January 2026, a historic step that marks a deeper integration...

Hemofarm Acquires Fortacell: A Strategic Move to Strengthen Market Position

Hemofarm has announced the acquisition of the Fortacell brand, renowned for its supplements that support immunity, health, and vitality. This...

Denmark Now Leading the EU Council

After years of quiet preparation and mounting anticipation, Denmark has stepped into the spotlight—officially assuming the rotating Presidency of...

Serbia and Japan Elevate Business Cooperation to a New Level

A new chapter in economic relations between Serbia and Japan has begun with the signing of a Memorandum of...

Serbia Records First Trade Surplus with Germany in Two Decades

Serbia’s first trade surplus with Germany in 20 years signals a deepening partnership and economic resilience amid global challenges Serbia...
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