Sitemap

Serbian Economy 2021

Solidarity, Cooperation And Growth Go Hand-in-hand

During the COVID-19 Pandemic, cooperation developed between the local community and the companies that operate within that community strongly underlined the importance of synergy between these two sectors. This experience may further encourage companies to invest with the aim of raising the quality of life in the local community. On the other hand, it clearly shows why local communities have a motive to build a company-friendly environment.

One of the ways to read the UN Serbia and UNDP Serbia report “Serbia Covid19 Socio Economic Impact Assessment” is to look for encouraging examples of the ways that associations, networks and businesses have been finding ways to provide support and donations to communities and local institutions. One example was the work of the National Alliance for Local Economic Development (NALED), which worked through its established network of LSGs and businesses to initiate corporate responsibility campaigns and launched a donation platform. This action resulted in more than 45 tons of food being brought to 10,000 poor households across the country and raised around two million euros for the procurement of medical equipment.

Many large companies, acting independently or through their associations, donated either finances for combatting the crisis or a long list of products and services ranging from equipment and furniture to hospitals and social institutions, or free recreational facilities for recuperation of medical staff.

Corporate leaders in Serbia can and have shown that they are not sitting on the side-lines of major societal threats at the local level, rather their cooperation with local communities goes far beyond this and is multifaceted and growth orientated.

One of the most active business associations, the Serbian Chamber of Commerce & Industry, was part of the National Emergency Task Force for the economy. As such, it used its national and regional network to help coordinate businesses’ donations of medical equipment. Another example that stands out is the foundation “Catalyst Balkans”, which pushed for donations through a crowdfunding platform to collect short-term financial relief funds for cultural workers or the most vulnerable sections of the population in some of the hardest hit municipalities. These efforts were met with strong volunteering activity and solidarity between and within communities.

However, strategic partnerships between companies and local communities, the contribution of companies to local development, as well as corporate philanthropy, represent a much larger topic and a long-term activity that both large corporations and small local companies are exercising through their corporate social responsibility programmes. This type of activity is very important for less developed communities, where all three partners – government, businesses, and local administrations – have their own role to play.

The aforementioned associations and networks, as well as others, are working to deepen cooperation between local communities and companies. There are many different ways in which this cooperation can be promoted, such as joint projects, direct investments, philanthropic projects and the like. This publication is aimed at supporting their efforts.

CorD Recommends

More...

Regus

How the Hybrid Model Can Boost the Bottom Line

With a global network of around 4,000 locations spanning 1,100 towns and cities across more than 120 countries, Regus helps over eight million people...

Heineken

Brewing a Better World Together

From barley to bar, more than 150 years, we are committed to making a positive impact on the world around us. We are aware...

Luboš Berkovec, Mobi Banka Chief Operations Officer

Dedicated to Modern Banking

Mobi Banka has been dedicated to digital banking from the very beginning, in 2014. Stability and reliability forms the foundations of its business, as...

Miloš Lončar, Client Solutions Lead for SEE, Dell Technologies

Valued Partner to the Public Sector

Dell distinguishes itself as a pioneer in various domains of technology, including hybrid cloud solutions, cybersecurity, edge and high-performance computing, but also innovative social...

News

CorD Magazine Celebrates 20 Years

alliance international media (AIM doo), the publisher of CorD Magazine, organized a celebration at the Aeroclub, marking the 20th anniversary of...

NALED: One of the First Open Innovation Projects in Serbia to Commence Soon

One of Serbia's first 'open innovation' projects is set to commence soon, offering scientific and research organizations a unique...

Serbia Acquires Historic WWII Directive Ordering Attack on Yugoslavia

The Government of the Republic of Serbia announced that, following its recent acquisition of a piece by Paja Jovanović...

Belgrade Hosts International Energy and Environmental Fairs

At the Belgrade Fair, the 18th International Energy Fair and the 19th International Environmental Protection Fair have been opened,...

Milan Radulović Awarded French Order of Arts and Letters

Milan Radulović, the director of the Music Youth of Novi Sad and the Novi Sad Music Festivities, has been...

CorD Magazine Celebrates 20 Years

alliance international media (AIM doo), the publisher of CorD Magazine, organized a celebration at the Aeroclub, marking the 20th anniversary of...

NALED: One of the First Open Innovation Projects in Serbia to Commence Soon

One of Serbia's first 'open innovation' projects is set to commence soon, offering scientific and research organizations a unique...

Serbia Acquires Historic WWII Directive Ordering Attack on Yugoslavia

The Government of the Republic of Serbia announced that, following its recent acquisition of a piece by Paja Jovanović...

Belgrade Hosts International Energy and Environmental Fairs

At the Belgrade Fair, the 18th International Energy Fair and the 19th International Environmental Protection Fair have been opened,...

Milan Radulović Awarded French Order of Arts and Letters

Milan Radulović, the director of the Music Youth of Novi Sad and the Novi Sad Music Festivities, has been...

CorD Magazine Celebrates 20 Years

alliance international media (AIM doo), the publisher of CorD Magazine, organized a celebration at the Aeroclub, marking the 20th anniversary of...

NALED: One of the First Open Innovation Projects in Serbia to Commence Soon

One of Serbia's first 'open innovation' projects is set to commence soon, offering scientific and research organizations a unique...

Serbia Acquires Historic WWII Directive Ordering Attack on Yugoslavia

The Government of the Republic of Serbia announced that, following its recent acquisition of a piece by Paja Jovanović...

Belgrade Hosts International Energy and Environmental Fairs

At the Belgrade Fair, the 18th International Energy Fair and the 19th International Environmental Protection Fair have been opened,...

Milan Radulović Awarded French Order of Arts and Letters

Milan Radulović, the director of the Music Youth of Novi Sad and the Novi Sad Music Festivities, has been...