Sava Todić, Organisational and Business Advancement Manager, Doja Winery


It was in 2010 that the cultivation of grapes and production of wine became the core activity of family company Tody, which has existed for 25 years and saw its operations improve even further with the inclusion of the second generation in the business

Sava Todić, son of the founder of Doja Winery, who joined the family business immediately after graduating from college, introduced us to the software solution that he uses to integrate all important business processes – from accounting and bookkeeping, via warehousing, retail and wholesale operations, to servicing and production.

We know the most important thing about your wines – that they are excellent and we like them – but we don’t know much about your winery. Please familiarise us with Doja…

— Doja forms part of family company Tody, which has existed for 25 years already. The winery is located in the Toplica wine region, where we have 42 hectares of vineyards that are dominated by autochthonous Serbian and local varieties Prokupac and Tamjanika, while the remainder is occupied by international varieties like Chardonnay, Cabernet Sauvignon, Merlot and Cabernet Franc.

Tody currently has a staff of 30 employees. Half of them work in production, while the other half are engaged in management, administration and sales. All family members are involved in the business, which is a characteristic of a true family business, and I joined in 2018, after completing my undergraduate studies at the University of Belgrade Faculty of Organisational Sciences.

We conducted our operations throughout the whole of last year in PANTHEON, which for me is synonymous with order, orderliness, precision and systemisation

Considering that many processes unfold within the framework of our company – from production to the sale of products – I am in a position to work on numerous different jobs. I started as a Key Account Manager, which implied maintaining and developing relations with systems of buyers in order to ensure lasting partnerships and profitability, then I gradually shifted increasingly to dealing with finances, which is my primary interest in general.

When did the need arise to introduce an ERP (enterprise resource planning) software solution? Was it when you realised that it could help you automate business processes and achieve a competitive advantage?

— The process of producing wine lasts several years and it is very demanding to allocate to a given product all the costs (depreciation, energy, staff salaries and other costs) that arise during the production period. It was necessary to implement an ERP programme that would enable this, and PANTHEON was recommended to me in conversation with my accountant and business partners.

The database was ready for us to launch regular operations from the beginning of January 2023, while over the course of the subsequent few months, through its support, we solved problems that had arisen in the process of calculating the cost of production per grape, and then the cost of producing the wine. We solved the problems with work orders and monthly allocations of costs, while reports on production, sales, and expenditure factors were adapted to our requirements.

Are you satisfied with the solution and support? What is your overall impression of PANTHEON?

— I liked the clear and simple look of the program and the way it works, as well as the wide range of reports already generated. We conducted our operations throughout the whole of last year in PANTHEON, which for me is synonymous with order, orderliness, precision and systemisation, and we now have a clear approach to the cost per grape in the previous harvest, as well as the white wine that produced from those grapes. For the rest of the wines, which are currently aging, we will receive the cost per unit in the following period. PANTHEON has enabled us to arrive at a precise cost per unit, which is otherwise difficult to achieve in our production process and is essential for us to run the entire business well.

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