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Radovan Terzić, CEO, Moja Soba d.o.o.

Masters Of Luxury

Bedroom furniture company Moja Soba [My Room] began with just four employees, while it today boasts more than 120 workers producing around 2,000 beds and 10,000 mattresses a month. It has sales salons in Novi Sad, Belgrade and Kraljevo, while high demand has prompted plans to expand its sales network in the country and conquer new markets internationally

As the exclusive representative of the Richfield Premium range of boxspring beds and mattresses, Moja Soba’s Kraljevo factory supplies the local and foreign markets with premium models that satisfy the five-star standard. This company is very proud of that fact, because it was far from easy to satisfy the strict criteria and demanding standards.

Moja Soba is a company which proves that, with commitment, quality and continuous investment, it is possible to achieve top results. How does your company look when presented through facts and figures?

As CEO of company Moja Soba d.o.o. [Ltd.], I am extremely proud of the growth and development that we are achieving thanks to our dedicated team, high-quality products and constant investments in our organisation. Our success can best be illustrated through figures: we currently employ more than 120 people and produce around 2,000 beds and 10,000 mattresses per month.

We have a stable financial position, with annual revenue exceeding eight million euros. Our devotion to the quality of our products and customer satisfaction is reflected in our growth and development, which can also be seen through our financial statements.

What percentage of your production do you export and where do all your beds and mattresses go?

We export approximately 80 per cent of our production, mostly to EU member states and the countries of the Balkan region, but we also continue to have a very strong presence on the local [Serbian] market. Our beds and mattresses reach Germany, the Netherlands, Austria, Switzerland, Slovenia, Croatia and Montenegro, while we are also no strangers to transoceanic sales. The products of Moja Soba (as well as Richfield Premium) have special points of sale in many partner shops, based on the model of the shop-in-shop retail concept, which enables customers to better acquaint themselves with all the characteristics and the performance of the models of offer.

With the aim of improving your offer, Moja Soba became the exclusive representative of London’s Richfield Premium range of boxspring beds and mattresses. Is it difficult to find anything better than that available at competitive prices?

Yes, we are proud to be the exclusive representative of the Richfield Premium range of boxspring beds and mattresses, and that we have succeeded in satisfying the stringent criteria and demanding standards prescribed by Richfield Premium in terms of impeccable manufacturing quality and an advanced business system. The Richfield range is synonymous with luxury, quality and comfort. Our desire is to provide our customers with the best of the best, and to do so at competitive prices.

We export approximately 80 per cent of our production, mostly to EU member states and the countries of the Balkan region, but we also continue to have a very strong presence on the domestic market

Richfield Premium beds and mattresses are special in that they are manufactured from selected materials of the highest quality, which gives them exceptional durability and durability. Their comfort and ergonomics are specially designed to provide the body with full support during sleep. This is made possible by combining innovative technology and handcrafting, which guarantees that all Richfield Premium products are unique and superior.

Are the products of the Richfield range intended for use in the home or are they tailored to commercial use and the hospitality industry?

The Richfield range is designed to provide the best sleep and comfort under all circumstances. Its beds and mattresses are tailored for use in the home, but are also suitable for use in the hospitality industry, such as in hotels and holiday apartments, while there is a special offer of bed and mattress models purpose made for the hospitality industry.

When it comes to the specific requirements of customers, we are always ready to identify the best solution to meet their needs.

It isn’t easy to choose a bed and mattress, particularly with such a rich offer. How can we solve that “problem”?

We know that it’s important for our customers to choose the right bed and mattress, which is why we’ve created a unique shopping experience that will help them find the perfect product. Our expert sales team will provide all information about our products, from materials to ergonomics, and help customers make the right choice.

When it comes to retail sales, our products are currently available at three locations, with our own salons on the territory of Serbia. We have a newly opened salon in Novi Sad, one in Belgrade at 15 Sarajevska Street and one in Kraljevo at 264 Karađorđeva Street. From these three locations, we are able to easily cover the territory of Serbia as a whole, while we are also planning to expand our sales network.

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