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Predrag Milicevic, Marketing and Communications Advisor, Serbian National Internet Domain Registry Foundation (RNIDS)

RNIDS – Pillar of Serbia’s Internet Development

Serbian national domains aren’t just internet addresses—they are symbols of Serbia’s presence and identity on the global network. The Serbian National Internet Domain Registry Foundation (RNIDS) is the key organisation managing Serbia’s national domains – .rs and .срб Since its 2006 establishment, RNIDS has become synonymous with Serbia’s safe, stable and reliable global internet presence

RNIDS is among the most important organisations for the Serbian internet, ensuring the functional stability and security of national domains, while safeguarding Serbia’s internet identity and sovereignty in the digital space. Its role extends beyond technical responsibilities and includes working actively to enhance users’ trust in Serbian domains and fostering domestic internet entrepreneurship. Over the years, through various projects, initiatives and educational efforts, RNIDS has significantly raised awareness of the importance of the internet for business development.

SERBIA’S DIGITAL ECOSYSTEM

RNIDS plays a crucial role in developing Serbia’s digital ecosystem. Through various activities, the Foundation promotes and encourages greater participation of local businesses online.

Beyond technical issues and support for internet infrastructure, RNIDS also addresses legal matters related to domain management and user rights. By collaborating with legal experts, the organisation has contributed to creating a legal framework that ensures the secure use of national domains, directly strengthening user trust in domestic e-commerce.

One of RNIDS’s key tasks is to raise awareness of online security threats. The Foundation continuously organises events and educational programmes for businesses, companies and individuals, encouraging responsible conduct in the digital space. These activities bring together experts from the IT industry and representatives of the private sector and state institutions, fostering intersectoral collaboration and enhancing the security of Serbia’s digital space.

BROADER ROLE

The significance of RNIDS extends beyond the Serbian market; it plays a broader role in the Western Balkan region and globally, serving as a successful model organisation in its field. The Foundation works actively to increase its international visibility by collaborating with various global organisations and initiatives.

Through partnerships with international bodies like ICANN and RIPE NCC, as well as associations of national registries like CENTR and APTLD, RNIDS keeps up-to-date regarding innovations in internet resource management and contributes to the development of global standards.

Simultaneously, through its collaboration with state institutions and international organisations, RNIDS has positioned itself as a key player in the development of internet infrastructure and security across the region.

RNIDS also collaborates with local and regional organisations to share knowledge and experiences. It is not uncommon for RNIDS to serve as a model for other countries that are seeking to improve their internet infrastructure management.

Thanks to RNIDS, Serbia has a strong and stable foundation for the future development of online business, which is critical to building user trust in domestic internet resources and integrating Serbia into the global digital economy.

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