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Pinar Yalcinkaya, MPC Properties CEO

Driving Impact through Innovation and Service Excellence

At MPC Properties, we’ve concentrated on using strategic planning and innovation to maintain our position as industry leader in the commercial real estate sector, says MPC Properties CEO Pinar Yalcinkaya

In addition to UŠĆE, we’re also focusing on two other major redevelopment projects: Mercator Beograd and BEO Shopping Centre, notes the MPC Properties CEO, with whom we discussed a number of topics.

The business community has taken note of MPC Properties’ most recent initiatives and the makeover of UŠĆE Shopping Center is being awaited eagerly. Could you tell us more about this project?

— At MPC Properties, we’ve concentrated on using strategic planning and innovation to maintain our position as industry leader in the commercial real estate sector. Redeveloping our assets to satisfy changing market demands has been one of our main goals.

That’s why we’ve given a lot of attention to projects like the ongoing renovation of UŠĆE Shopping Center – as one of Belgrade’s most recognisable shopping destinations. Shopping, food & beverages and entertainment experiences will be much improved by this ongoing redevelopment project. We’re updating the existing design and infrastructure, adding new sustainability elements and opening new restaurants, in addition to retail and leisure locations.

We are proud to introduce new brands to this market, with Victoria’s Secret preparing to open its first store in Serbia at our shopping centre. Our long-term goal is to ensure UŠĆE continues to be a vibrant destination for visitors from the region and beyond. In addition to UŠĆE, we’re focusing on two other major redevelopment projects: Mercator Beograd and BEO Shopping Centre. With all these projects, our goal is not only to remain competitive, but to elevate the overall shopping experience in Belgrade.

MPC Properties also recently completed a project management service for the SF1 Groups’ BRANKOV Business Centre. Could you share your thoughts on this project?

— One of our greatest accomplishments this year is the BRANKOV Business Center. Situated in Belgrade city centre, this cutting-edge office building satisfies the increasing need for contemporary office space. The project management process was both demanding and inspiring, and we are happy to have been able to help provide a building with a high level of sustainability, technology and design standards. Major tenants have already been drawn to it, thanks to the project having raised the bar in terms of office space.

Another key theme in today’s business environment is sustainability. How does MPC Properties address environmental, social and governance (ESG) responsibilities?

— Sustainability is a fundamental element of our long-term business strategy. For example, all our current renovation projects, including UŠĆE, Mercator Belgrade and BEO Shopping Centre, incorporate sustainability elements, including all procurement procedures that we already have in our premium office portfolio. We are committed to reducing our environmental impact through ESG initiatives and actively supporting community engagement.

Given that MPC Properties has seemingly positioned itself as a leader in development and corporate responsibility, what can we expect from the company in the future?

— We will remain committed to sustainability and an exceptional service, and will keep expanding through new projects and partnerships. Looking positively to the future, MPC believes that its business strategy will not only help our stakeholders, but will also have a positive impact on society.

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