Odysseus Markakis, Director, Kleemann Lifts d.o.o.

Kleemann Lifts for the Planet

All indicators show that the Serbian market is in constant growth, which is why we decided to invest constantly

KLEEMANN Lifts, based in Šimanovci, represents just one part of a major Greek corporation that operates in 15 countries and distributes its products in another 100. The director of KLEEMANN Lifts, Odysseus Markakis, responds to CorD’s question about what the key criteria are in determining the choice of country in which establish production operations by saying that it starts from an ability to serve customers on large and high-potential local markets quickly and reliably.

Odysseus Markakis, Director, Kleemann Lifts“Apart from the fact that KLEEMANN has the widest product range in the world, giving solutions to any vertical transportation need with world-class design, our biggest competitive advantage is that we are experts in special projects: we give full customisation options to our customers while maintaining the record for the fastest deliveries. Therefore, having local production operations is a “must” for markets where we want to capture a large share since we want to be fast and flexible when addressing customers’ needs with customised technical solutions.

“Based on this criterion, we have even expanded beyond Europe, where we are traditionally very strong. We couldn’t miss the Chinese market (which accounts for two-thirds of the world market), and we made a significant investment there in recent years, while we are also looking into the possibility of establishing a local presence in the United States.

“When it comes to Serbia in particular, since KLEEMANN is the leader of this market and we want to further increase our presence, the decision to establish production operations in this country is a consequence of our intention to serve the needs of our local customers more efficiently.”

When it comes to Serbia in particular, since KLEEMANN is the leader of this market and we want to further increase our presence, the decision to establish production operations in this country is a consequence of our intention to serve the needs of our local customers more efficiently

You develop cutting-edge systems for passenger and freight lifts. Does the Serbian market have the capacity to absorb your products, which are based on the latest and most innovative technologies?

– Considering the high standards of quality and the strict and sophisticated modern technical specifications and regulations, the level of the market of the Serbian lift is as high as that found in other demanding European countries. Certainly, our product range also has products that go beyond the needs of the Serbian market, like high-rise/high-speed lifts for very tall buildings. However, all our other technologies, like the Green Lift, the Destination Control Systems, the Advanced and Special Automations etc., are frequently requested by customers on the Serbian market, whom we appreciate for choosing us.

Their trust confirms that we have the best and most reliable products for vertical transportation solutions.

The business public paid great attention to news from KLEEMANN last year regarding the expansion of your capacities and fresh investments. What specifically determines such operational decisions as expansion and re-investment?

– The central strategy that drives such decisions is that we need to have a strong presence wherever there is an important market and to keep up with its projected potential. In Serbia, there is every indication that the trend of strong growth we have observed in recent years will continue, and that is why we have been continually investing in this country. It should also be noted that KLEEMANN is the only manufacturer of complete lifts in Serbia.

Milena Argirović, MD, Country Head For Serbia, Montenegro, Albania, North Macedonia And Kosovo At Takeda

We Use Data And Digital To Improve Patients´Lives And Create Better Society

Last year was a very important one for Takeda in Serbia. It was a year ago that Takeda commemorated 10 years of operations in...

Senka Aleksić, Executive Director, Shared Mobility d.o.o.

How Kinto Join And Kinto Ride Protect The Planet

Shared Mobility is part of the start of the transformation of the automotive industry as a whole and the new mobility industry. Founded in...


Monozukuri Is The Key To Sustainable Manufacturing

In a world where the word “innovation” is overused, it is easy to forget that some of the best ideas come from old traditions...

Konica Minolta

Innovative Solutions That Improve Life

Konica Minolta has been successfully operating in the Adriatic region for years, and its innovative solutions and business areas attract a large number of...

Serbia’s Foreign Trade Increased By 31.1%

Last year Serbia's foreign trade goods exchange amounted to 66.6 billion euros and was 31.1 per cent higher than...

Djokovic’s Historic Australian Open Win Extends ‘Big Titles’ Lead

Novak Djokovic claimed a record-tying 22nd Grand Slam title on Sunday when he won the Australian Open, extending his...

Celebration Of Republic Day Of India

The Embassy of India India in Belgrade celebrated the 74th Republic Day of India on 26 January 2023 to commemorate the coming into...

Spectatular Mileston In First Boeing 767 Conversion In Europe Marked At Ceremony In JAT Tehnika

Avia Prime Group, one of the leading organizations for aircraft maintenance in Europe, consisting of three eminent companies including...

Ministry Of Mining And Energy And USAID Forge Energy Partnership

The Ministry of Mining and Energy (MoME) and the United States Agency for International Development (USAID) signed a Memorandum...