NOVOMATIC AG stands out as one of the leaders of the global gaming industry. Founded in 1980 by Professor Johann F. Graf in the small Austrian town of Gumpoldskirchen, near Vienna, NOVOMATIC began as a small, family-run company. It has today evolved to become a household name in gaming technology, recognised as a symbol of success and innovation
With a global presence in over 50 countries and more than 350 subsidiaries, NOVOMATIC employs over 25,000 people worldwide, with women comprising 56% of the workforce and holding 40% of leadership positions. The company manages more than 220,000 gaming terminals internationally and operates electronic casinos, sports betting venues, and online platforms.
NOVOMATIC has been present in Serbia for over two decades and leads the market with its reliable equipment and high-quality services. Known for its cutting-edge gaming terminals and pioneering technology, the company continually sets new industry standards.
NOVOMATIC operates under three prominent brands in Serbia: ADMIRAL CLUB, ADMIRAL BET, and GRAND CASINO ADMIRAL, all renowned for their premium gaming and betting offers, delivering an extensive array of entertainment experiences.
Through active engagement in social responsibility projects, the company champions sustainable development and community support. In Serbia, NOVOMATIC actively supports the Association of Gaming Operators of Serbia and is committed to promoting responsible gaming operations
An innovative approach defines NOVOMATIC’s offer, with features like biometric recognition systems enabling unique access controls for players. NOVOMATIC is the first company in the industry to be awarded player protection certification across all segments – from slot clubs and casinos to sports betting and online platforms. With modern interiors, friendly staff, and curated dining options, NOVOMATIC ensures that all its establishments maintain the highest standards, while adhering to regulated market laws and clear legal frameworks.
Responsible business practices are at the core of NOVOMATIC’s philosophy. Through active engagement in social responsibility projects, the company champions sustainable development and community support. In Serbia, NOVOMATIC actively supports the Association of Gaming Operators of Serbia (AGOS) and is committed to promoting responsible gaming operations.
NOVOMATIC’s mission is to be a pioneering force in the industry, developing the most advanced equipment and technologies. The company’s unique advantage lies in its dual role as both manufacturer and operator, allowing it to set standards and shape the future of the gaming industry.