How SRC builds digital solutions that truly transform businesses – Interview with Nemanja Vujadinović, Chief Operating Officer at SRC
In a time when businesses are overwhelmed with IT solution offerings, it’s harder than ever to find a partner who truly understands real-world business challenges. Nemanja Vujadinović, COO of SRC, shares how the company transformed itself from within, built strong, trust-based client relationships, and established standards that deliver measurable results – without hype or empty promises.
How would you describe SRC’s journey over the past few years?
— Over the past few years, SRC has remained firmly focused on continuous growth – organisationally, professionally, and through the value we deliver to our clients.
Our everyday efforts are dedicated to improving internal processes, strengthening our teams, and providing real, sustainable support to our partners. Being part of a broader business group with headquarters in Slovenia provides us with additional opportunities for knowledge-sharing and regional collaboration, which helps us grow even stronger.
Every new challenge we take on is an opportunity to push ourselves further – and that’s precisely the mindset that drives us forward each day.
If you had to sum up SRC’s core value to clients in one sentence, what would it be?
— We build real solutions. And by “real”, I mean solutions that bring tangible, practical results – they automate, simplify, and digitise. We don’t create overly complex systems no one uses. We deliver tools that demonstrate value from day one.
How would you describe your current relationships with clients?
— It’s a partnership. We don’t just support – we guide.
The knowledge and experience we bring help our clients make better-informed decisions. Often, they don’t fully grasp the value of what we’re proposing at first. But once the solution goes live, everything becomes clear.
And when you know you’ve helped them move forward – even if they don’t immediately say so – that’s priceless.
Today, many of our clients have become our strongest ambassadors – a true reflection of the trust and value we build together.
How do you decide which projects and clients to invest extra energy into?
— For us, it’s all about “the end of the day”. When you pause and evaluate the result is what we’ve created truly worth the time, effort, and energy?
And here, we’re not just thinking about ourselves, or only the client – but also the end user.
The person who may never know we exist, but whose everyday activities are now simpler, faster, and more efficient because of what we’ve built.
We don’t work for applause – we work for real impact.
If both the client and the end user are satisfied, then we know we’ve created something genuinely valuable.
How does SRC approach innovation and sustainable growth?
— Innovation is embedded in IT – that’s a given.
But what people often forget is that innovation isn’t an end in itself. We make sure every innovation also brings stability. Because if it’s not sustainable, reliable, and usable – it’s not really innovation, it’s just experimentation.
Our role is to strike a balance between the cutting-edge and the practical – and to offer our clients the best of both worlds.
How do you measure success – both internally and in client relationships?
— Again, it comes down to what happens “at the end of the day”. Success isn’t just about numbers.
It’s when clients keep coming back, when we’re still at the same table years later, planning new projects together. It’s when our own people are still here – growing, evolving, and believing in the work we do.
That mutual loyalty is the ultimate proof we’re on the right path.
What are the most common benefits clients experience after implementing your solutions?
— The most noticeable benefit is actual, day-to-day improvement – time saved through automation, reduced errors, smoother workflows, and peace of mind thanks to system stability.
Clients often expect that the “system” will magically fix everything. But the truth is, the key lies in thoughtful implementation.
At the end of the day, what really matters is why we do what we do. If the client feels real value, and we know we helped them move forward – then the work has meaning. That’s what keeps us going – knowing that behind every system, there are real people
When a solution fits the business context, the results go far beyond technology – from operational efficiency to internal communication and even customer satisfaction.
What should companies pay attention to when choosing digital solutions and planning implementations?
— This is something I often discuss, particularly with clients in sectors such as banking.
Too often, organisations fall in love with flashy solutions – sleek interfaces, long feature lists, big promises.
But in the process, key questions are often overlooked – what actually happens in production? Who’s going to use it every day? How simple is it to maintain? And what happens when things don’t go as planned?
Sometimes, it’s the simplest things that become the biggest problems later on.
That’s why I always say: implementation should be viewed as a journey every employee and user must go through – not just a PowerPoint presentation.
What’s your perspective on the domestic market when it comes to digital transformation?
— There’s no doubt we’ve entered the era of digital transformation – but too often, it remains surface-level.
People are aware that digitalisation is necessary, but the deeper understanding of why it’s important and how to do it right is still evolving. Many end up following the form, but not the essence.
And that’s precisely where the opportunity lies. Once the market starts truly understanding the purpose behind digitalisation, we’ll unlock a leap forward – a competitive edge not only locally, but regionally.
That’s exactly where we see our role – to help businesses avoid getting lost in the process and instead, make the most of it.
What personally keeps you motivated in your role?
— It’s that feeling at the end of the day – knowing we’ve proposed something that will improve a client’s business on multiple levels.
Even when they can’t fully see it at the time, we know the benefits are coming.
And even when a client doesn’t choose us – for whatever internal reason – but they know what we offered was the best for them, and they recognise that we understand their real-life challenges… that’s when I know we’re doing the right thing.
What would you say to young people considering entering IT or starting something of their own?
— Persistence. Focus. Dedication.
The harder the road, the more rewarding the destination.
Every obstacle adds value to who you are. And the more potholes you hit, the more meaningful the finish line becomes. If you believe in what you’re building – you won’t quit. You’ll find a way.