As part of the commemorating of Earth Day, company Mlekoprodukt implemented a large environmental campaign in Zrenjanin and the surrounding area
Socially responsible companies endeavour to motivate all generations to continue to love nature, take care of the environment and plant trees and flowers, while they don’t allow our rivers and natural surroundings to become impromptu dumps. If we love the Earth, it will provide us with manifold rewards.
Company Mlekoprodukt, which operates under the umbrella of the Savencia Fromage & Dairy group, joined celebrations of Earth Day with a range of activities in Zrenjanin and the surrounding area. Company staff cleaned a popular excursion area on the banks of the Tisza, as well as cleaning the banks of the river Begej in the city itself, while a second activity of planting flowers aimed to prevent the further decline of the bee population.
Following the cleaning of the banks of the Tisza and Begej, all waste collected was submitted for recycling, with the money thus collected set to be donated to one of the institutions tasked with caring for children. The activity was supported by the Čigra School of Sport and the Rowing club Begej 1883 from Zrenjanin, members of which participated in the cleaning of the banks of the Begej, as well as public utility company Cistoća i zelenilo [Cleanliness & Greenery], which provided waste containers, gloves and bags for collecting waste.
They cleaned the banks of the Tisza at an excursion spot and the Begej in the city itself, while the second activity of planting flowers aimed to prevent the further decline of the bee population
In parallel with the cleaning of the banks of the two rivers, the “Save the Bees” activity was organised and saw the distribution of flower pots containing meadow flower seeds. These flowers are able to flourish and thrive wherever they are sown, without additional human intervention, and help to increase the number of bees, which form a crucial part of the ecosystem. Throwing “seed bombs” is fun for both children and adults, while it is also a great tactic for greening abandoned land plots in urban areas, in isolated and neglected spots, but also for enriching the vegetation of meadows.
Apart from representing tangible assistance for bee populations, this project raises awareness of the inextricable link between bees and food, while encouraging people to plant as many flowers as possible. Reductions the total area covered by wild flowers is one of the main causes of declining bee populations, but Mlekoprodukt’s campaign demonstrated how this negative trend can be reversed, to the satisfaction and benefit of both people and bees.
Mlekoprodukt managers expressed their great satisfaction with the response of people to this activity, which raises awareness of the essential need to take concrete steps to preserve the environment.
“We thank everyone who joined our “Pearl Team”! We hope that our activities will motivate all generations to continue to love nature, take care of the environment, plant trees and flowers, and not allow our rivers and surroundings to be cluttered by waste. We love the Earth, and it will reward us multiple times,” say Mlekoprodukt representatives.