To mark Earth Day, Mlekoprodukt organised a series of meaningful environmental activities in Zrenjanin, bringing together employees, their children, and community partners with a shared goal of protecting the natural environment
Wishing to make a tangible contribution to the well-being of their local community and the planet, the Mlekoprodukt team planted trees and sowed flowers, placing special emphasis on plant species that support the survival of bee populations. In addition, a clean-up campaign was carried out along the banks of the Begej River – a key natural resource for the city.
This important initiative was joined by members of the Zrenjanin-based rowing club VK Begej 1883, who took part in cleaning the riverbanks near their clubhouse, as well as by the Taekwondo club Proleter, whose members helped clean the riverbank at Pristan.
Running alongside the clean-up effort was the “Save the Bees” project. As part of this initiative, packets of wildflower seeds were distributed for spontaneous scattering across various locations. This simple act encourages the growth of wild plants without the need for additional human intervention, directly supporting the recovery of bee populations – a vital pillar of our ecosystem.
The Mlekoprodukt team planted trees and flowers, with a particular focus on bee-friendly species, and led a clean-up campaign along the banks of the Begej River – a vital natural asset of Zrenjanin.
Adding an element of fun and education, the project also introduced “seed bombs” – small balls containing flower seeds that can be thrown onto neglected urban plots by guerrilla gardeners, including children, contributing to the greening of urban spaces.
In addition to directly supporting bees, the project also seeks to raise awareness of the crucial link between pollinators and food production, inspiring people to plant more flowers. Among the Mlekoprodukt team are also active beekeepers who, through both their profession and personal interests, promote a more sustainable future.
One of them, Vladimir Stajić, has been involved in beekeeping for over a decade, relocating his hives in search of rich nectar sources – from apple orchards and rapeseed fields to acacia, linden and sunflower pastures. The activities carried out by Mlekoprodukt help Vladimir and other beekeepers keep their colonies healthy and strong throughout the year.
“We are sincerely grateful to everyone who joined our Biser team in this important mission. We hope that our initiatives will encourage others to nurture a love for nature, care for their surroundings, plant trees and flowers, and actively work to keep our rivers and environment clean and healthy,” said representatives of Mlekoprodukt.