Dedication To Sustainable Development As A Permanent Commitment

From promoting healthy nutrition and ecological issues, to providing direct support to partners from the entire community who are committed to achieving sustainable development goals – Mlekoprodukt is a company that directs a large part of its activities towards protecting the environment and promoting healthy lifestyles.

The Biser Nutri Academy is one of the central forms of support for a healthy lifestyle, and particularly for proper nutrition as the basis for children’s health. This CSR project was initially envisaged as a caravan of healthy nutrition that tours towns and cities in Serbia and, under the hashtag and motto #PositiveFood, promotes sound nutritional habits through the guest appearances of experts, professional chefs and public figures.

During the pandemic, the Biser Nutri Academy was adapted to the format of a very successful online show that teaches youngsters about the benefits of a healthy diet and healthy living generally. And the Biser Nutri Academy project recently continued with the filming of three shows at three different locations: in a vegetable garden; on a dairy farm; and in the natural surroundings of the beautiful banks of the River Tisza. The filming also included the participation of the children of Mlekoprodukt employees, while the shows demonstrated the entire cycle of food production and consumption, placing an emphasis on sustainable production.

Another campaign aimed at promoting a healthy, sustainable and environmentally conscious lifestyle has been announced for the week of 16th to 22nd September. Specifically, the Sustainable Transport of Employees action will be implemented, with the aim of encouraging modes of transport that represent an environmentally friendly alternative to the use of individual cars. Mlekoprodukt employees will, thus, be encouraged to ride bicycles and scooters, use public transport, walk or practise car sharing with colleagues, and each kilometre “saved” in this way will be recorded and added up upon completion of the campaign. This action will be implemented and promoted under the hashtag #MobilityChallenge, and under the international slogan Move Sustainably. Stay Healthy at the level of the Savencia Fromage & Dairy Group.

Mlekoprodukt has recognised recreational and sporting activities as being among the main ways to preserve health, as proven by the company’s continuous support for the Zrenjanin Marathon.

Upon the initial outbreak of the COVID-19 pandemic, Mlekoprodukt decided to contribute fully to combating this global problem. Alongside the introduction of strict epidemiological measures within the framework of the company, the Mlekoprodukt team also represented an exceptional example of how to behave responsibly and humanely while working under these extraordinary conditions. In addition to this, the company also provided an important contribution to the struggle against the pandemic by donating a PCR device for processing COVID-19 tests to the Zrenjanin Institute of Public Health.

Ethical operations represent an extremely important pillar of Mlekoprodukt’s work. This company is greatly committed to corporate social responsibility, which also represents a permanent strategic commitment of the Savencia Fromage & Dairy Group. And a very significant acknowledgement of the company’s ethical operations came in March this year, when – under the auspices of the CSR Forum conference held in Belgrade – Mlekoprodukt was recognised as one of Serbia’s most important donors of food. This occasion saw thanks given to donors of food for their contribution to combating hunger and poverty, as well as to the achieving of the sustainable development goals.

Serbian Economy 2021

Solidarity, Cooperation And Growth Go Hand-in-hand

During the COVID-19 Pandemic, cooperation developed between the local community and the companies that operate within that community strongly underlined the importance of synergy...

Novica Tončev, Minister Without Portfolio In Charge Of Improving The Development Of Underdeveloped Municipalities

Our Door Is Open

Decentralisation is the basic element and is practically a prerequisite for all parts of our country to develop equally. My Cabinet’s task is to...

Vladislav Cvetković, President Of The NALED Managing Board

Dialogue And Respect For All Parties’ Interests Is Our Recipe For Success

The latest example of cooperation between companies and the most vulnerable local governments once again showed that NALED is able to unite its members,...

Boban Đurović, President Of The Municipality Of Vrnjačka Banja

Magical Place Available To All

There are few places like Vrnjačka Banja, which has a tradition of tourism dating back a century and a half and is a place...

Serbia Exported 30,000 Tons Of Ice Cream Worth 63.5 Million Euros

Last year, 30,000 tons of ice cream worth 63.5 million euros were exported from Serbia, mostly to countries in...

Italy Is Suing Slovenia Over Balsamic Vinegar

The Italian government is launching legal proceedings against Slovenia in an attempt to defend the authenticity of its geographically...

Ambassador Pinter: Serbia The Most Important Partner In Western Balkans

Hungary sees Serbia as the most important economic partner in the Western Balkans. The Hungarian government strives to support...

EU Governments: Recommendations On How To Save Energy

After it was published in the EU's official administrative gazette, the European Union's plan to reduce gas consumption came...

Stoltenberg: Serbia Has Been NATO’s Close Partner For Many Years

NATO Secretary General Jens Stoltenberg assessed that the North Atlantic Alliance is a long-term and close partner with Serbia,...