Our eight years of work has resulted in a suite of platforms: AI CORE, the foundation of our development; Weaver, a conversational platform; and Selecta, a CRM platform, says Intellya CEO Milen Janjić
The first steps have been taken, and further AI growth is expected as its potential is virtually limitless. However, those futuristic scenarios in which AI entirely replaces humans will have to wait, says our interlocutor, with whom we discuss the role of artifi cial intelligence in business and society.
Intellya has been at the forefront of developing and implementing AI-driven platforms for over eight years. What are the key lessons that have shaped your journey in Serbia and the wider region?
— I’m glad you included both development and implementation from the outset, as our company is recognised precisely for delivering applied solutions.
Intellya has been developing AI products for over eight years and applying them to real-world business cases. Our work has resulted in three platforms: AI CORE – the backbone of our development; Weaver – a conversational AI platform; and Selecta – a CRM platform. Experience has shown that the key to success lies in investing in people and fi nding the right partners who are open to adopting our solutions.
You mentioned Selecta, your CRM platform, and Weaver, your virtual assistant. What makes these platforms stand out from the competition?
— Right now, conversational AI is attracting the most interest, so let’s start with Weaver – the most advanced solution in its class. It was launched nearly eight years ago and has undergone six generations of improvements, evolving from basic natural language processing to today’s generative AI and large language models. Our experience from over 60 projects, combined with the latest technological advancements, has resulted in a unique platform that elevates conversational AI to the highest level. It enables model integration, pulls information from multiple sources, tracks unstructured conversation fl ows and even guides users through complex processes such as investment advisory services.
Data management culture has reached a new level, which had long hindered more serious AI adoption. IT maturity among companies is growing and investment confi dence in AI is stronger than ever before
As for Selecta, our client relationship management platform, we were the fi rst to introduce machine learning and AI to the traditional CRM approach. We’ve developed a platform that redefi nes CRM by automating user engagement processes. Take digital sales campaigns, for example – these used to require extensive manual work and data manipulation, with all customers receiving the same campaign. With AI, we simply set a goal, such as launching a product to 100,000 addresses. AI then determines who needs it most, personalises content according to client preferences and company standards, selects the optimal communication channel and timing based on user behaviour, continues the process towards conversion and recognises the moment when human intervention is needed.
How do you see the role of AI in business? If we’re not mistaken, this was the topic of the panel discussion “The Role of AI in Business” at Central Hall, where you participated.
— The market, society and users are more prepared than ever to adopt and implement AI. Data management culture has reached a new level, which had long hindered more serious AI adoption. IT maturity among companies is growing and investment confi dence in AI is stronger than ever before. For the fi rst time, top executives at major companies are willing to invest not only in AI solutions, but also in their own technical education and that of their staff.
That said, AI remains more of a discussion point than an everyday tool, but the indicators point to exponential growth. We have to be realistic – growth always seems rapid from a low starting point, yet only a small percentage of AI solutions actually make it to real-world use. The data shows that just 1% of AI initiatives successfully achieve fullscale production.
