We recognise that every market has its own unique challenges and opportunities, which is why we focus on tailored strategies rather than a one-size-fits-all approach, says Siemens Healthcare Director Marijana Đorđević
Beyond technology, Siemens Healthineers places a strong emphasis on investing in the education and training of healthcare professionals to ensure they can fully leverage innovations. We discussed this holistic approach – which enables the improving of efficiency and elevating of patient care, while providing cost-effective solutions – with Marijana Đorđević, director of this company that has a mission to support the Serbian healthcare system.
To what extent are your pioneering and often revolutionary discoveries available to countries like Serbia and healthcare systems like ours?
— The first X-ray was brought to this country by a doctor from Šabac in 1897, and we have been a trusted partner to both private medical practices and public hospitals ever since, even during difficult periods.
Despite those challenging times, Siemens Healthineers continued supporting Serbian healthcare institutions in the 90s, notably providing an MRI for the Children’s Hospital during the period of sanctions. We’ve been a pioneer in introducing cutting-edge medical technology to Serbia – from the first PET CT scanner installed in Belgrade in 2009 to advanced systems like biplanes and the Artis Pheno, robotic C-arm angiography system created for minimally invasive interventional procedures. Our role in the recent reconstruction of the Clinical Centre of Serbia and ongoing involvement with the Clinical Centre of Vojvodina further highlight our long-term commitment.
Medical examinations using your latest generation devices enable greater precision when it comes to diagnosis and treatment.
— Our latest generation of diagnostic devices improve the speed, comfort and accuracy of medical examinations significantly. For instance, a CT scan that used to take a minute can now be completed in just five seconds – with a much lower dose of radiation. This also applies when it comes to MRI, where we have also reduced scan times and helium consumption dramatically. Automation plays a key role in laboratory diagnostics, ensuring faster and more precise results. Beyond the aforementioned innovations, eHealth solutions facilitate seamless communication between doctors, patients and researchers, supporting personalised medicine and improving overall patient care.
Is the procurement of new medical equipment and devices the best investment in the health of the nation?
— Investing in new medical equipment is crucial to building a sustainable and healthy society. As healthcare systems face increasing pressure, Siemens Healthineers are committed to long-term partnerships that close care gaps and deliver comprehensive solutions—from diagnosis to therapy and aftercare. Our focus is not just on technology, but also on training healthcare professionals to use these innovations effectively. This approach maximises resources, ensuring patients have lasting access to advanced healthcare, regardless of their location. It also aligns with the UN Sustainable Development Goals, thus fostering global health and wellbeing.
What will be brought by AI and digitalisation when it comes to disease prevention, fighting the most serious diseases, advancing the care provided etc.?
— AI, digitalisation and faster data analysis are set to revolutionise healthcare by improving disease prevention and patient care. Siemens Healthineers is at the forefront of this transformation, with solutions like imaging IT, AI-powered decision support and eHealth and patient engagement solutions. Our AI-powered systems help clinicians make more accurate diagnoses and treatment plans, ultimately improving patient outcomes. The integration of these digital solutions into everyday healthcare practices not only enhances efficiency, but also ensures that patients receive the best care possible.