Sitemap

Marija Stojanović, Head Of Digital Platforms At Yettel

Data And App Creation Are Crucial To Competitiveness

Data are among the most valuable assets for businesses in today’s world. This is particularly relevant when it comes to the development of apps, in which data play a crucial role in creating a successful app that meets the needs of its intended users

We spoke with Marija Stojanović, Head of Digital Platforms at Yettel, about ways to create apps that deliver a superior user experience and drive business growth.

What have you been creating lately in the ecosystem of your digital services?

– We have prepared the Yettel Shopping platform – not just for Yettel customers, but for all those seeking the best offers and great discounts when shopping online. Customers can access our platform in two ways: via the Yettel App or by finding it on the web via shopping.yettel.rs.

Customer can then check out available discounts and after simple registration download coupons that interest them. Unlimited number of coupons can be downloaded, saved and used during the period of coupon validity. The coupons can be shared via social media, so if a user doesn’t want to use a certain coupon, they can give it away to friends or family.

What distinguishes your platform from others?

– The data we have about customers allows us to offer them personalised benefits in line with their interests. We have the tools that allow us to segment customer base and then, for example, give the younger female population in a specific location a certain type of offer, while giving someone else something completely different. Companies we partner with can choose whether to go for the whole population or to approach a small market segment from our customer base. The user experience is extremely important to us at Yettel, which is why our experts negotiate with partners the best discounts for app users. In a nutshell, our platform is based on an idea of quick and easy access to desired products and services at affordable prices supported by discounts Yettel negotiates for the customers. That’s why the name is simply: Yettel shopping.

How did you come up with this kind of idea? Did you have some previous knowledge or data?

– The platform was created after the great success of Yettel Friday, innovative digital scratch card. Yettel Friday, has been used by more than 600,000 users on a weekly basis for three years now. Alongside telco prizes customers get every Friday, we partnered with several partners from different industries to enrich pool of prizes. We saw substantial customer engagement on the app, thus it was time to scale the innovation. Yettel Friday was born from an internal hackathon, a popular initiative in the IT industry that brings together developers from marketing. They are given a task they have to resolve within 24 hours.

That’s how our team of three colleagues designed a scratcher and we decided to launch it.

What are your future plans?

– Yettel shopping is currently used by about half a million users. So far, we partnered with nearly 400 companies, half of them being active continuously, and with ads in over 10 different categories. We cooperate with big companies, but also provide an online solution for advertising and increasing sales to small businesses. Our intention is to provide small companies with a comprehensive online business solution based on our knowhow and available data. I believe that data and app creation are crucial for remaining competitive in today’s digital economy, as is creating apps that make a meaningful impact on people’s lives.

CorD Recommends

More...

Iosif Vangelatos, General Manager, Inos Balkan

Proud of Tripling Trade Volume

Inos Balkan already possessed extensive expertise in the recycling sector, with its collection and processing centres, while it has today transformed itself successfully to...

Aris Karousos, CEO of Eko Serbia

Drivers Know Why They Choose Eko

Two decades ago, when this company launched its operations in Serbia, the desire was for the EKO brand to become synonymous with reliability, quality...

Danilo Đurović, General Manager, Autotechnica Serbia – Hertz

Introducing Flex Drive

As part of the Autohellas Group, which has been the absolute leader of Greece’s automotive sector since 1974, Hertz is more than just a...

Nikos Veropoulos, Owner, Veropoulos

Super Vero, Super Successful

For two decades already, company Veropoulos has been known on our market for its unique offer and high-quality products at promotional prices, but also...

News

From the Seized Tobacco, 7 Tons of the Highest Quality Organic Fertilizer Were Obtained

Over 5 tons of illegal cut tobacco, as much as 3.5 tons of leaf tobacco, 26,000 boxes of cigarettes,...

Balkan Borders Blur as Free Labor Movement Pact Launches

Marking a significant shift in the labor markets of Southeast Europe, Serbia, Albania, and North Macedonia have forged an...

Southeast Europe Unites in Support for Ukraine at Tirana Summit

In a striking demonstration of unity from Tirana, Southeast European leaders, together with Ukraine's President Volodymyr Zelenski, have collectively...

Serbia Commits €5.4 Billion to Renewable Energy by 2030

Serbia's state-owned power company, Elektroprivreda Srbije (EPS), has announced an ambitious plan to invest €5.4 billion in renewable energy...

Serbia and Angola Cement Cultural Bonds with New Cooperation Programme

Serbia and Angola have inked a Cultural Cooperation Programme set to span from 2024 to 2026, as announced by...

Balkan Borders Blur as Free Labor Movement Pact Launches

Marking a significant shift in the labor markets of Southeast Europe, Serbia, Albania, and North Macedonia have forged an...

Serbia Commits €5.4 Billion to Renewable Energy by 2030

Serbia's state-owned power company, Elektroprivreda Srbije (EPS), has announced an ambitious plan to invest €5.4 billion in renewable energy...

Serbia and Angola Cement Cultural Bonds with New Cooperation Programme

Serbia and Angola have inked a Cultural Cooperation Programme set to span from 2024 to 2026, as announced by...

Serbia Awards Distinctions to Notable Personalities on National Day

In a ceremonial tribute to Serbia's National Day, President Aleksandar Vučić presented awards to a host of esteemed individuals...

Western Balkans Eye EU Membership by 2028

At the esteemed Munich Security Conference, a cornerstone event in global security discourse, leaders from North Macedonia, Albania, and...

Balkan Borders Blur as Free Labor Movement Pact Launches

Marking a significant shift in the labor markets of Southeast Europe, Serbia, Albania, and North Macedonia have forged an...

Serbia Commits €5.4 Billion to Renewable Energy by 2030

Serbia's state-owned power company, Elektroprivreda Srbije (EPS), has announced an ambitious plan to invest €5.4 billion in renewable energy...

Serbia and Angola Cement Cultural Bonds with New Cooperation Programme

Serbia and Angola have inked a Cultural Cooperation Programme set to span from 2024 to 2026, as announced by...

Serbia Awards Distinctions to Notable Personalities on National Day

In a ceremonial tribute to Serbia's National Day, President Aleksandar Vučić presented awards to a host of esteemed individuals...

Western Balkans Eye EU Membership by 2028

At the esteemed Munich Security Conference, a cornerstone event in global security discourse, leaders from North Macedonia, Albania, and...