Fresh Agriculture Technologies is a startup that develops advanced software solutions for the fruit growing industry.
For around two years now, they’ve been working on their first solution, MapMyApple, a mobile app specifically built for apple growers. The incentive to build such solution lies in the realization that expert’s help, i.e. agronomist’s or fruit specialist’s knowledge, is essential for most apple growers to succeed, yet often too expensive for them to afford it. Therefore, the application acts as a digital agronomist, offering growers all the expert’s knowledge they need and it is happily affordable for both, medium and small size apple growers.
Unlike other applications, MapMyApple provides customers with daily recommendations for spraying, irrigation and fertilization, specifically tailored to their orchard needs. It collects and processes a large amount of orchard data, from basic plantation information (variety, year of planting, tree thickness …) to chemical and mechanical soil properties and combines them with weather conditions to create timely and precise growing plans.
To ensure the use of the most accurate weather data, the software is easily integrated with the grower’s personal weather station, if there is one, or with the reliable virtual weather station otherwise. Ultimately, the goal is to give grower’s plantation the optimal treatment it requires while reducing the overall negative environmental impact.
Using the app is simple and intuitive, and if you have a smartphone, you are ready to go. The app is available for both Android and iPhone users and can be downloaded via Google Play or App Store. To this date, over 2,000 users have downloaded the application, most of them coming from Serbia and Macedonia.
Last season, Delta Agrar, one of the largest apple orchards in Serbia, has started actively using MapMyApple app for their orchard management, and since then, they have reported an increase in their productivity by more than 20%, and they continue to use the app today.
This season, MapMyApple team has partnered with Cornell University from New York that will test and prepare the algorithm for the USA market needs.