Jovana Đorđić, Marketing Manager, Fresh Agriculture Technologies

MapMyApple, Support For Your Apple Production

Fresh Agriculture Technologies is a startup that develops advanced software solutions for the fruit growing industry.

For around two years now, they’ve been working on their first solution, MapMyApple, a mobile app specifically built for apple growers. The incentive to build such solution lies in the realization that expert’s help, i.e. agronomist’s or fruit specialist’s knowledge, is essential for most apple growers to succeed, yet often too expensive for them to afford it. Therefore, the application acts as a digital agronomist, offering growers all the expert’s knowledge they need and it is happily affordable for both, medium and small size apple growers.

Unlike other applications, MapMyApple provides customers with daily recommendations for spraying, irrigation and fertilization, specifically tailored to their orchard needs. It collects and processes a large amount of orchard data, from basic plantation information (variety, year of planting, tree thickness …) to chemical and mechanical soil properties and combines them with weather conditions to create timely and precise growing plans.

Jovana Đorđić,

To ensure the use of the most accurate weather data, the software is easily integrated with the grower’s personal weather station, if there is one, or with the reliable virtual weather station otherwise. Ultimately, the goal is to give grower’s plantation the optimal treatment it requires while reducing the overall negative environmental impact.

Using the app is simple and intuitive, and if you have a smartphone, you are ready to go. The app is available for both Android and iPhone users and can be downloaded via Google Play or App Store. To this date, over 2,000 users have downloaded the application, most of them coming from Serbia and Macedonia.

Last season, Delta Agrar, one of the largest apple orchards in Serbia, has started actively using MapMyApple app for their orchard management, and since then, they have reported an increase in their productivity by more than 20%, and they continue to use the app today.

This season, MapMyApple team has partnered with Cornell University from New York that will test and prepare the algorithm for the USA market needs.


How the Hybrid Model Can Boost the Bottom Line

With a global network of around 4,000 locations spanning 1,100 towns and cities across more than 120 countries, Regus helps over eight million people...


Brewing a Better World Together

From barley to bar, more than 150 years, we are committed to making a positive impact on the world around us. We are aware...

Luboš Berkovec, Mobi Banka Chief Operations Officer

Dedicated to Modern Banking

Mobi Banka has been dedicated to digital banking from the very beginning, in 2014. Stability and reliability forms the foundations of its business, as...

Miloš Lončar, Client Solutions Lead for SEE, Dell Technologies

Valued Partner to the Public Sector

Dell distinguishes itself as a pioneer in various domains of technology, including hybrid cloud solutions, cybersecurity, edge and high-performance computing, but also innovative social...

CorD Magazine Celebrates 20 Years

alliance international media (AIM doo), the publisher of CorD Magazine, organized a celebration at the Aeroclub, marking the 20th anniversary of...

NALED: One of the First Open Innovation Projects in Serbia to Commence Soon

One of Serbia's first 'open innovation' projects is set to commence soon, offering scientific and research organizations a unique...

Serbia Acquires Historic WWII Directive Ordering Attack on Yugoslavia

The Government of the Republic of Serbia announced that, following its recent acquisition of a piece by Paja Jovanović...

Belgrade Hosts International Energy and Environmental Fairs

At the Belgrade Fair, the 18th International Energy Fair and the 19th International Environmental Protection Fair have been opened,...

Milan Radulović Awarded French Order of Arts and Letters

Milan Radulović, the director of the Music Youth of Novi Sad and the Novi Sad Music Festivities, has been...