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Tatjana Rackov Sinadinović, Director, Happy Kids Preschool

Awards Confirm Value

Within a framework of daily educational activities that’s shaped by the principles of the Montessori method of education, children at the HAPPY KIDS Preschool...

Helleniq Energy

Former Hellenic Petroleum Becomes Helleniq Energy

The parent company of EKO Serbia has rebranded and committed itself to a sustainable future HELLENIC PETROLEUM, one of the largest energy companies in Southeast...

dm

dm Srbija Comes Of Age

Pioneering endeavours, successful results, record-breaking donations and recordhigh wage increases, new social responsibility campaigns and launching the online store have all marked the 18th...

Sonja Kapetanović, Marketing Director, Schlarafia

Quality Is An Issue Of Setting High Standards

Schlarafia is the region’s leading brand for premium sleeping equipment and is unique thanks to its specific fusion of traditional craftsmanship and modern technologies,...

Boban Đurović, Mayor Of Vrnjačka Banja

Monte Carlo In The Heart Of Serbia

Today, Vrnjačka Banja can boast a large number of high-class hotels that, with their rich content and top-quality service in line with European tourist...

Maja Stojanović, Executive Director, Olaf & McAteer

The Mighty 8 Communication Trends For 2021

1. Brand accountability

Brands are expected to speak up and show transparency as the number of consumers that “woke up“ is still growing. Transparency is expected and demanded in all industries. The figures show that responsible Brands grow 2x faster. In the COVID-19 context Brands need to rethink their behavior, and values. The 2021 campaigns will be more about empathy, relevance, and leadership than hard-selling try-and-buy commercials.

2. The boom of the remote-working culture

In 2020 we had to adapt to remote work and companies’ views on remote work have changed drastically. It circulated form “control freak“ to „control free“ environment, eased formality and made people think about their living conditions or relocating. The analysts predict that remote work will increase to 300% in comparison to pre-COVID level.

3. Influencer marketing 2021

Influencer marketing is still the Queen (or the King). Micro and nano influencers (<25k followers) have the highest engagement rates and offer great results for businesses, at reasonable prices. Influencer marketing shouldn’t be narrowed to only influencers’ SM channels. In 2021 brands will insist on using influencer-generated content on a company’s website, SM or online store.

4. Video killed the radio star 2.0

For 70% of marketers, content creation is the top investment for 2021. Videos are especially useful for driving emotional response. Posts that don’t share video get 92% less traffic compared to posts with at least one. Our clients already embraced this trend and in 2020 we produced 3 times more video content than the year before.

5. Data-driven communications

The role of analytics and data will increase. Customer journeys are becoming complex resulting in more touchpoints to analyze buying behavior. Data-driven marketing has lots of benefits but requires new skills and knowledge.

6. Hybrid future of events

Due to circumstances in 2020, many events were postponed to 2021 which is why events will more and more become hybrid and offer both online and in-person experiences. Streaming will keep growing as well. In 2020 Q3, people watched over 7.46 billion hours of content across live streaming platforms which is 91.8% growth compared to Q3 2019.

High demand for events in the end of 2020 resulted in developing various online and hybrid formats for our clients substituting, and even improving event experience for our clients and their audiences.

7. The new word of mouth – User-generated content

User-generated content – videos, reviews, posts and basically any content the users publish about a brand which is expected to outperform brand-created content.

As it brings much value to the company, it should never be taken for granted. Rewarding the customer’s efforts can mean content with higher quality and raised customer satisfaction as a bonus.

8. eCommerce – acceleration in progress

The pandemic increased the demand for eCommerce. According to latest data, 49% of all internet users plan to shop online more frequently after pandemic. From consumers who didn’t shop online before lockdown, 31% say they began online shopping during the lockdown and are planning to continue doing so afterwards.


So, before turning the page, answer the quick 5: Is your business responsible enough? Is your brand digital? Is your web-shop doubling/tripling the revenues? What was the last word-of-mouth about your busines that returned to you? How do your employees feel about working remote?

Stay tuned, keep up with 2021!

Tatjana Rackov Sinadinović, Director, Happy Kids Preschool

Awards Confirm Value

Within a framework of daily educational activities that’s shaped by the principles of the Montessori method of education, children at the HAPPY KIDS Preschool...

Helleniq Energy

Former Hellenic Petroleum Becomes Helleniq Energy

The parent company of EKO Serbia has rebranded and committed itself to a sustainable future HELLENIC PETROLEUM, one of the largest energy companies in Southeast...

dm

dm Srbija Comes Of Age

Pioneering endeavours, successful results, record-breaking donations and recordhigh wage increases, new social responsibility campaigns and launching the online store have all marked the 18th...

Sonja Kapetanović, Marketing Director, Schlarafia

Quality Is An Issue Of Setting High Standards

Schlarafia is the region’s leading brand for premium sleeping equipment and is unique thanks to its specific fusion of traditional craftsmanship and modern technologies,...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...

The Nikola Tesla Museum Celebrated Its 70th Anniversary

The Nikola Tesla Museum, founded as the first technical museum in Yugoslavia and the only one that preserves the...

Czech Foreign Minister: Serbia Made Significant Progress In Combating Illegal Migration

Serbia made significant progress in suppressing illegal migration through the Balkan route when agreeing to harmonize the policy of...

Ambassador Konrad: Germany Continues to Support Serbia’s Energy Transition Process

We continue to provide support to Serbia in the process of reaching its climate goals and implementing the green...

Várhelyi Presented Implementation Of Trans-Balkan Electricity Corridor

Olivér Várhelyi, European Commissioner for Neighborhood and Enlargement Negotiations, started his visit to Belgrade at the Serbian company Elektromreže...

Slivovica Included In The UNESCO’s World Heritage List

The Ministry of Culture of the Government of Serbia announced that the element of the intangible cultural heritage of...
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