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Simon Taylor, HYCU, Inc. CEO

Providing Easy Ways To Protect Data

HYCU is a multinational company with offices around the world, but much of its European operation is located right here in Belgrade, an important...

Luštica Bay

Authentic Adriatic In Luštica Bay A Place To Belong

Authentic residences, The Chedi five-star hotel, beautiful beaches with a crystal blue sea, a unique gastronomic and shopping experience and an intense calendar of...

Vladimir Živanović, Director Of The Zlatibor Tourism Organisation

Foreigners Also Flock To Zlatibor

It is thanks to magical nature and the air spa status that Zlatibor has enjoyed for 129 years, coupled with major investments, excellent infrastructure...

Porto Montenegro

The Adventure Continues On The Adriatic

Summer is in full swing at Porto Montenegro, with yachts lining the marina, a range of new and well-loved shops and restaurants in the...

Bogdan Gavrilović, Sales Manager, World Transport Overseas (WTO)

Expanding Operations

World Transport Overseas (WTO), which is headquartered in Eastern Europe and has branches in Bulgaria, China, Croatia, Greece, North Macedonia, Serbia and Slovenia, was...

Maja Stojanović, Executive Director, Olaf & McAteer

The Mighty 8 Communication Trends For 2021

1. Brand accountability

Brands are expected to speak up and show transparency as the number of consumers that “woke up“ is still growing. Transparency is expected and demanded in all industries. The figures show that responsible Brands grow 2x faster. In the COVID-19 context Brands need to rethink their behavior, and values. The 2021 campaigns will be more about empathy, relevance, and leadership than hard-selling try-and-buy commercials.

2. The boom of the remote-working culture

In 2020 we had to adapt to remote work and companies’ views on remote work have changed drastically. It circulated form “control freak“ to „control free“ environment, eased formality and made people think about their living conditions or relocating. The analysts predict that remote work will increase to 300% in comparison to pre-COVID level.

3. Influencer marketing 2021

Influencer marketing is still the Queen (or the King). Micro and nano influencers (<25k followers) have the highest engagement rates and offer great results for businesses, at reasonable prices. Influencer marketing shouldn’t be narrowed to only influencers’ SM channels. In 2021 brands will insist on using influencer-generated content on a company’s website, SM or online store.

4. Video killed the radio star 2.0

For 70% of marketers, content creation is the top investment for 2021. Videos are especially useful for driving emotional response. Posts that don’t share video get 92% less traffic compared to posts with at least one. Our clients already embraced this trend and in 2020 we produced 3 times more video content than the year before.

5. Data-driven communications

The role of analytics and data will increase. Customer journeys are becoming complex resulting in more touchpoints to analyze buying behavior. Data-driven marketing has lots of benefits but requires new skills and knowledge.

6. Hybrid future of events

Due to circumstances in 2020, many events were postponed to 2021 which is why events will more and more become hybrid and offer both online and in-person experiences. Streaming will keep growing as well. In 2020 Q3, people watched over 7.46 billion hours of content across live streaming platforms which is 91.8% growth compared to Q3 2019.

High demand for events in the end of 2020 resulted in developing various online and hybrid formats for our clients substituting, and even improving event experience for our clients and their audiences.

7. The new word of mouth – User-generated content

User-generated content – videos, reviews, posts and basically any content the users publish about a brand which is expected to outperform brand-created content.

As it brings much value to the company, it should never be taken for granted. Rewarding the customer’s efforts can mean content with higher quality and raised customer satisfaction as a bonus.

8. eCommerce – acceleration in progress

The pandemic increased the demand for eCommerce. According to latest data, 49% of all internet users plan to shop online more frequently after pandemic. From consumers who didn’t shop online before lockdown, 31% say they began online shopping during the lockdown and are planning to continue doing so afterwards.


So, before turning the page, answer the quick 5: Is your business responsible enough? Is your brand digital? Is your web-shop doubling/tripling the revenues? What was the last word-of-mouth about your busines that returned to you? How do your employees feel about working remote?

Stay tuned, keep up with 2021!

Simon Taylor, HYCU, Inc. CEO

Providing Easy Ways To Protect Data

HYCU is a multinational company with offices around the world, but much of its European operation is located right here in Belgrade, an important...

Luštica Bay

Authentic Adriatic In Luštica Bay A Place To Belong

Authentic residences, The Chedi five-star hotel, beautiful beaches with a crystal blue sea, a unique gastronomic and shopping experience and an intense calendar of...

Vladimir Živanović, Director Of The Zlatibor Tourism Organisation

Foreigners Also Flock To Zlatibor

It is thanks to magical nature and the air spa status that Zlatibor has enjoyed for 129 years, coupled with major investments, excellent infrastructure...

Porto Montenegro

The Adventure Continues On The Adriatic

Summer is in full swing at Porto Montenegro, with yachts lining the marina, a range of new and well-loved shops and restaurants in the...

Gas Prices In Europe Rise To More Than $2,450 Per Thousand Cubic Meters

The price of gas in Europe rose above $2,450 per 1,000 cubic meters for the first time since 8...

EU: Borrell And Lajcak Tomorrow In Brussels With Vučić And Kurti

The European External Action Service (EEAS) announced that a meeting will be held in Brussels on Thursday as part...

China Develops Detection Drone For Weather Modification

China has developed a new weather modification drone system capable of detecting clouds, rain, winds and aerosols in the...

William Ruto Declared President Of Kenya

The Electoral Commission of Kenya has declared William Ruto as the country's new president. Ruto defeated his opponent, opposition leader...

Celebration Of Independence Day Of India

India celebrated the 75th anniversary of its independence on 15 August 2022. To celebrate and commemorate these 75 years...

Gas Prices In Europe Rise To More Than $2,450 Per Thousand Cubic Meters

The price of gas in Europe rose above $2,450 per 1,000 cubic meters for the first time since 8...

EU: Borrell And Lajcak Tomorrow In Brussels With Vučić And Kurti

The European External Action Service (EEAS) announced that a meeting will be held in Brussels on Thursday as part...

China Develops Detection Drone For Weather Modification

China has developed a new weather modification drone system capable of detecting clouds, rain, winds and aerosols in the...

William Ruto Declared President Of Kenya

The Electoral Commission of Kenya has declared William Ruto as the country's new president. Ruto defeated his opponent, opposition leader...

Celebration Of Independence Day Of India

India celebrated the 75th anniversary of its independence on 15 August 2022. To celebrate and commemorate these 75 years...

Gas Prices In Europe Rise To More Than $2,450 Per Thousand Cubic Meters

The price of gas in Europe rose above $2,450 per 1,000 cubic meters for the first time since 8...

EU: Borrell And Lajcak Tomorrow In Brussels With Vučić And Kurti

The European External Action Service (EEAS) announced that a meeting will be held in Brussels on Thursday as part...

China Develops Detection Drone For Weather Modification

China has developed a new weather modification drone system capable of detecting clouds, rain, winds and aerosols in the...

William Ruto Declared President Of Kenya

The Electoral Commission of Kenya has declared William Ruto as the country's new president. Ruto defeated his opponent, opposition leader...

Celebration Of Independence Day Of India

India celebrated the 75th anniversary of its independence on 15 August 2022. To celebrate and commemorate these 75 years...
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