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Maja Marić, Owner And Director, Finexpertiza d.o.o.

Always Several Steps Ahead

FinExpertiza, which forms part of one of the world’s leading auditing companies, recently celebrated eight years of successful operations. Alongside auditing, accounting support, legal consulting and tax consulting services, an important segment of this company’s operations is represented by financial consulting, which encompasses a wide range of services

From the very beginning of its work, this renowned company’s experts have positioned themselves as a reliable pillar of support for clients, and the most important thing for them is to ensure that this relationship never, not even for a moment, brings into question the professional independence that has earned them clients’ trust and brought their dependability.

Your relationship with clients extends far beyond a simple business relationship. We assume that trust forms the basis of everything in your business?

– Trust forms the basis of every successful business. This is particularly important in our work, given that we have complete insight into the business of our clients. In that sense, provided trust is at the highest level and the importance of our work is recognised, our opinions, analysis and recommendations represent “added value” to clients, and sometimes clear guidelines to decision makers.

We recently celebrated our eighth birthday and marked the occasion by compiling a small retrospective. We realised that many of our clients, which also include the largest international companies, have become our friends, and not just colleagues. What once began as business collaboration has developed into total synergy. Our relations with our business partners certainly extend beyond a simple business relationship, which is also the point.

Auditors aren’t “bad guys” who seek errors in documents and accounts and exacerbate business difficulties, rather they are quite the opposite. What are all the services that you offer in addition to auditing, accounting, legal consulting, tax consulting etc.?

– Auditing is our core business, and it’s true that what we actually do is an unknown to many people. It very often happens that silence descends when someone asks “what do you do?” and I answer “I’m an auditor”. People think an auditor is some kind of inspector, controller, interrogator, maybe even a police officer, but certainly not a popular person.

Even those who know what an auditor is and cooperate with them often don’t know an auditor’s true role and importance in the operations of every company, but rather view them as a “necessary evil”. But that’s not really the case. Auditors are independent experts whose reports enhance the credibility of information contained in financial reports, and who possess knowhow and skills that can help companies resolve crisis situations, improve their operations and the quality of financial reporting, disclosures and the monitoring of accounting standards and regulations.

Alongside auditing, accounting support, legal consulting and tax consulting services, an important segment of this company’s operations is represented by financial consulting, which encompasses a wide range of services. It is today unthinkable for an investor to purchase a company without first conducting comprehensive analysis of the business relayed in a due diligence report, which is our specialty. Tax savings and managing tax risk are just a couple of the great challenges on the road to success, and the active assistance we provide clients in this domain is one of the pillars of FinExpertiza’s good image and quality support.

Apart from the services you mentioned, we are also very proud of the GDPR segment, where we have advanced knowledge and expertise, because we all know that personal data protection is a hot topic in the operations of all industries. We can similarly highlight the fact that we are leaders in the area of business related to extremely important topics in the area of preventing money laundering and the financing of terrorism. We’ve also formed a team of experts that deals with capital valuations, as well as valuations of real estate, equipment and intangible assets.

Each client is indeed a story in itself and we’ve treated them as such from the very beginning. This is also why we’ve retained our clients for many years

What is significant, and will prove most important for our clients, is our knowledge of the ESG field. The goal of ESG is to acknowledge companies that achieve top results in the areas of environmental protection, social responsibility and corporate governance, and we are thus here to help clients understand and avoid the common mistakes that companies make in implementing ESG strategies. This is actually a topic that’s only just gaining importance on our market, but it’s well known to us because we’ve been living it for a long time in order for us to be able, in real time, i.e., today, yesterday and tomorrow, to respond to all the inquiries our clients have about this area.

Even though everyone wants the same – timely, reliable, complete and accurate data, every client has their own story. You seek the best solution for each of them individually. How helpful is an interdisciplinary approach in this process?

– We have never worked with uniform offers and that’s what distinguishes us among the competition. Each client is indeed a story in itself and we’ve treated them as such from the very beginning. This is also why we’ve retained our clients for many years. We are extremely proud of every extra hour we’ve invested in creating a “custom-made” offer for each client, or that we’ve provided a special approach to their problems, i.e., to their business situation. An interdisciplinary approach is certainly extremely important to us, consulting with our international collaborators, but also the fact that within the scope of our team we have experts from different fields who easily get to grips with all challenges. That’s how we always remain several steps ahead of the rest.

Your aim is to always offer the highest level of service and to grow continuously. Where do you see room for improvement? What forms the foundation of that progress?

– As a professional and as the director of FinExpertiza in Serbia, I can state happily that learning is a continuous process and that every day, time and again, there is something we can propose to our clients and can put that down as our additional knowledge. And FinExpertiza will continue to grow as long as this is the case. I’m very fortunate that my opinion is shared by my partners in the company, as well as by all other FinExperts with whom we work every day. And after so many years of intensive work, I’m honestly still amazed by my colleagues and the sheer amount of new ideas, new desires and new energy to time and again offer a completely new approach, acquire new knowledge, refine and additionally develop every segment of our business, all with the aim of bringing the client to the fore and focusing on their needs.

I’m completely certain that, as long as we cofounders, along with our great FinExperts, keep striding along that path, we will have wonderful options to advance as a company. We love our work and that’s our main advantage. Some might say that our work is boring, but if we didn’t do our job well, there’s no doubt that the work of our clients would be much more difficult and challenging. In this way, while we handle the more “boring” part of the work, our clients have the possibility to enjoy secure and stable long-term development.

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