As a company that’s renowned for its commitment to sustainable operations, Lidl builds a responsible attitude towards the planet and people. It directs its efforts towards relevant current and future environmental and social challenges and problems
The benefits of the modern age have led to humans being distanced from nature, thus disturbing the equilibrium of a balanced mutual relationship. In this sense, today’s current topics aren’t only important from the perspective of preserving natural beauty, but also when it comes to protecting flora and fauna, or generally ensuring our continued survival on the planet. Sustainable development must occupy its rightful place on the list of priorities of all state bodies, associations, companies and individuals worldwide, in order to ensure the certainty of our common tomorrow. The various problems that are afflicting our ecosystem and becoming increasingly apparent through ever-more frequent floods, fires and droughts have contributed to strengthening public awareness of sustainable development’s key role and prompted a global discussion on the need to include international companies in environmental protection processes.
Some companies adapt their strategies fully to the needs of socially responsible operations, recognising their own role and accepting their responsibility in order to contribute to preserving nature. A good example in this context is the strategic commitment of Lidl Serbia to socially responsible business, which it pursues in the areas of fair business, respecting biodiversity, climate protection, resource conservation etc. As a company that’s renowned for its commitment to sustainable operations, Lidl builds a responsible attitude towards the planet and people. It directs its efforts not only towards current environmental and social challenges, but also future problems.
One recognisable Lidl project is called Čisto iz ljubavi [Purely out of love] And is conceived as part of the global reset plastic strategy, which views plastic holistically
One recognisable Lidl project that remains current is called Čisto iz ljubavi [Purely out of love]. Conceived as part of the global REset Plastic strategy, which views plastic holistically and strives for the principle of “less plastic – closed production cycles”, this initiative represents the tangible steps being taken by the company in an effort to address environmental challenges. Led by targets envisaging a 20% reduction in the use of plastic in the packaging of its own brands and an equal increase in the average share of recycled materials included in packaging by 2025, the company also focuses on resolving other problematic aspects of the use of plastic. As such, within the scope of this project, and with the support of more than 2,500 volunteers, Lidl has implemented more than 80 actions aimed at removing waste discarded in nature. Thanks to the joint efforts of citizens, associations and organisations, these activities resulted in more than 60 tons of waste being removed from nature.
Environmental awareness is becoming increasingly pronounced, while recycling is recognised as a key step in reducing the negative impact on the planet. And yet we still aren’t taking advantage of the potential and the benefits it brings for the environment and the economy. Materials like glass and aluminium can be recycled without losing quality, but large quantities of these materials still end up being discarded in landfills and in nature, posing a serious threat to biodiversity. Neglecting waste causes risks for all living things, and the World Wildlife Fund (WWF) warns that humans are to blame for more than 30% of all plant and animal species having already become endangered.
Being a hero in the fight to save the planet is based to a large extent on the small contributions of every individual, which can trigger an avalanche of positive change. Responsibility towards the environment is certainly required from each of us, because it is only through joint efforts that we can build a sustainable and healthy future for all.