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Ivan Stanojević, Owner, Stantech d.o.o.

The Middle East Is The New Target

The Belgrade company StanTech is present as a recognisable, reliable brand in more than 20 countries covering markets in the East, the EU and America. In the USA, they have worked for several big names, such as Bondulle, Kelloggs, Honda, Aptar…

Thanks to a brilliant team, innovation and product quality, we can provide clients around the world with very reliable solutions for specific projects at competitive prices – says Mr Stanojević, adding that StanTech has the potential to become a partner of many global production automation companies.

StanTech is in Belgrade, and you live in America. How is it to manage a company remotely?

Managing a company remotely is only possible with a good, loyal and coordinated team. The company is made up of people and the final outcome depends on them.

I think that belief in a common goal, a high-quality attitude towards work and mutual respect is a very important factor in the development of StanTech. More heads are always smarter than one, so we try to consult often and exchange opinions before making a final decision.

Nowadays, spatial distance is an easily surmountable problem and communication via the Internet is extremely simple. What is the biggest challenge for me and represents a big disadvantage is that I am not present when things happen, when an idea turns into a realisation, when we celebrate victories or console ourselves over defeats. Despite this, my presence in the U.S. has its upsides, because the American market is the main catalyst for the company’s rapid development and the adoption of new technologies and working methods.

What makes your solutions superior?

I think that what sets us apart from the competition is the simplicity, the practical nature of the engineering solutions, the ability to analyse and simplify the solution in a way that is optimal for a given application. We pride ourselves on the high level of creativity and innovation of our machines and I think we have attracted the attention of the market with this way of working.

We pride ourselves on the high level of creativity and innovation of our machines and I think we have attracted the attention of the market with this way of working

I am happy that I have enthusiastic people in my team. With their energy, dedication and hard work they can deal with the seriousness of the work we do and enjoy the final outcome together.

You regularly participate in the most prestigious international fairs such as PackExpo in Chicago, and you are currently preparing for Dubai Food Manufacturing. What are you taking to Dubai?

Exhibiting at trade shows across the U.S. is very important. In addition to a large client base, we have the opportunity to learn about new technologies in the field of automation and to follow global trends. Exhibiting at the Dubai fair demonstrates a desire to be part of that market. We think that sales opportunities in the Middle East market are important and that there is a real possibility of entering them. I think we have the potential to become a partner of many global companies for production automation.

In the last three years, the whole world is facing difficult business conditions. How do you deal with all these challenges?

In our business, the delivery of components is under strain, which is very difficult, and so the control of the deadlines for the completion of our products is also difficult. Another problem is the spread of infection in the community, but after vaccination the situation has stabilised. Despite all the challenges that draw a lot of our energy, there has been an increased demand in our area! Automation of the packaging and palletising process is no longer a planned aspiration of production managers, but a necessity without which regular work and deliveries cannot be imagined.

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