In an era in which digital transformation, AI and analytics are shaping the future of business, BE-terna remains committed to developing solutions that deliver tangible value
With a strong focus on digitalisation and business process optimisation, BE-terna helps companies adopt the latest technological solutions and thus gain a competitive edge. We spoke with BE-terna MD Ivan Đolić about digital solutions, the role of AI, and the future of business technologies.
BE-terna is recognised as one of the leading companies in the implementation of business solutions. What are your key products and services, and what sets you apart?
— What truly sets us apart on the market is our comprehensive approach to providing a complete portfolio of solutions for successful business management. Rather than focusing solely on individual products, we offer integrated solutions that cover all key aspects of operations.
Our portfolio includes business process optimisation and the implementation of advanced systems like Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Business Intelligence (BI), all enhanced by the latest advancements in AI.
Our goal is not just to implement technology, but to create long-term value for our clients.
Your company has been present and developing business solutions in Serbia for 22 years. What are your proudest achievements; and how do they shape your future development?
— I am proud that BE-terna continues to set industry standards for the markets where we operate, particularly in Serbia and the Adria region. We are currently making significant strides in artificial intelligence, which isn’t only shaping our own development, but is also transforming the way businesses operate.
Our mission is to enable clients to better utilise the data they already possess and transform it into actionable insights that impact business growth directly.
As the head of an IT company, I believe it is essential to recognise these trends and integrate them into business operations strategically – through continuous investment in knowledge, AI technology development and the adaptation of business models that place AI at the core of innovation.
BE-terna collaborates with companies across various industries. How do technologies like AI and analytics help your clients improve their operations?
BE-terna operates across a wide range of industries, offering comprehensive solutions for digitalisation and business optimisation. Our client portfolio includes companies from sectors such as manufacturing, retail, distribution, financial services, the public sector and many others.
A key innovation I would highlight is our machine learning platform, ALISA AI (Automated Logistics & Intelligent Supply Chain Assistant), designed for sales forecasting and inventory optimisation. ALISA enables companies to make data-driven decisions, reducing risks and costs while enhancing the customer experience. I believe technologies like these are transforming businesses and setting new industry standards.
BE-terna is organising the Retail Horizons conference in late March. What key topics will you emphasise and how do you expect this event to contribute to the retail industry’s development?
— That’s right—BE-terna hosts the Retail Horizons event on 27th March, focusing on the future of retail and digital innovation. This event is of great importance to the retail industry, as it will showcase the latest trends and technologies shaping the sector’s future.
We will highlight AI in Retail, Omnichannel Experiences, Analytics & Big Data, as well as Sustainability in Retail. The event will also bring together leading figures from the retail industry, providing a platform to exchange knowledge and best practices. Participants will gain insights into the ways top companies tackle key challenges and drive innovation in their businesses.
