PRO-ING has existed for nearly 80 years and has been setting new market standards from the very beginning, says CEO Goran Vukobratović, as well as emphasizing the importance of a strong partnership with clients
Experience forms a valuable foundation, but modern knowledge must always be one step ahead. This principle guides us in our daily work – says Goran Vukobratović, CEO of company PRO-ING, which boasts over 3,000 successfully completed projects for 800 satisfied clients. Speaking in this interview, he explains why it’s crucial to stay up to date, how new software tools and communication platforms are accelerating work processes, and why the market doesn’t tolerate stragglers, outdated thinking or inertia. We also discussed the necessity to adapt to clients’ needs continually, as well as the importance of investing in equipment, new tools, technologies and, most importantly, people.
Apart from innovation, your company’s key strengths today are your extensive experience and satisfied clients?
— Our longstanding experience is the foundation of our business. However, it is essential to build on that experience with new knowledge in all areas. Our employees are aware of this and are encouraged to acquire new skills.
Changes in the technologies that we monitor demand constant innovation, as our clients’ needs evolve with the times in which we live
The changes in technology that we monitor demand constant innovation, as our clients’ needs evolve in line with the times in which we live. Our clients recognise this, which is why we have their trust.
You believe the best results are achieved through teamwork and close collaboration with clients and partners?
— The relationship between the client and the service provider is interactive. We’ve had longstanding business relationships with clients, which is a given. When establishing a partnership with a new client, our goal is to establish trust from the outset through quality communication, followed by the effective and timely fulfilling of contractual obligations. This approach gradually establishes a partnership based on mutual understanding and trust. And good results are inevitable in such cases.
Your portfolio boasts over 3,000 successfully completed projects across various industries and sectors. Are there any that could be considered your hallmark, those that best illustrate what PRO-ING stands for?
— This question isn’t easy to answer; there have been many very successful projects. However, what characterises our company is that we tackle complex technologies, which often presents a real challenge.
Such challenges are an opportunity to showcase our knowledge and creativity. I’m pleased to say that we achieve excellent results in this way. I can say that most of our clients today are international, but also include reputable domestic investors.
Each of your projects is unique, as you strive to adapt as much as possible to the specific needs, desires and expectations of each client. Does this ensure excellent collaboration and long-term partnerships?
— Our projects are complex and authentic. When you anticipate a client’s needs, you approach the execution of the task with due diligence, step by step. Formulating the final project task is a very creative and demanding job.
Experience is valuable as a foundation, but modern knowledge must always be one step ahead, and this guides us in our daily work
We strive to integrate all their requirements and succeed in doing so, and we approach this with great care. This principle applies to every field and sector in which we operate.
Your innovative design solutions surpass conventional approaches, but not at the expense of functionality. Are you capable of realising every vision of your clients?
— It sometimes isn’t easy to combine a client’s functional requirements, the technical solutions they expect and the financial resources available for a given project.
Optimising these demands and criteria is never simple, but I’m confident that we’ve made our clients happy with our solutions. This is best confirmed by the fact that we have longstanding partnerships with almost all our clients, some lasting over ten years.
Technologies, materials, tools, machinery and trends change extremely rapidly in your field, which is why it’s important to have a team of professionals who strive to keep pace with the times. Is your team ahead of the curve?
— Technologies are advancing in all areas, with no exceptions. Knowledge must not be limited by experience; quite the opposite. Experience is valuable as a foundation, but modern knowledge must always be at least one step ahead, and this guides us in our daily work. Equipment, software tools, communication platforms—all of these have accelerated the way we work greatly, and such work requires a new approach and a new way of thinking. The market quickly recognises if you’re lagging behind and penalises you. You must therefore constantly adapt and invest in equipment and new tools. However, the most important investment is in people, and we do this continuously and are persistent in our efforts. Our experts are fluent in English, and language proficiency in general is one of the basic requirements to work at our company. We believe that we are keeping pace with the times. Our results confirm this, and we are proud of them.