“Our law office focuses on specific industries, with the aim of developing a deep understanding of the business models and challenges of each sector,” says attorney Goran Korać
Speaking in this interview for our magazine, esteemed Novi Sad-based attorney Goran Korać shared his insights into the principles and values underpinning his firm, its approach to clients, continuous professional development and keeping up to date with changes and trends in the field. He also proudly reveals new developments related to the InterContinental Hotels & Resorts project and the construction of the Hyatt Regency Hotel by Inobačka DOO Novi Sad.
The Korać Law Office is committed to providing personalised, strategic legal solutions tailored to the needs of each client. Do you take the time to get to know each client and their unique requirements?
— Korać Law Office is a business-focused law firm that provides client-tailored legal services designed to meet the unique needs of each individual client. Our approach emphasises understanding the client’s business model and objectives, with the goal of delivering top-notch, comprehensive legal services and practical solutions.
We are committed to our membership in domestic and international professional associations and business chambers, ensuring we monitor and analyse market trends and developments
We provide legal services across all areas of business law, often handling complex, multidisciplinary and cross-border transactions. Our work is grounded in integrity, professionalism and expertise, with a strong commitment to managing processes effectively in order to achieve our clients’ goals. These principles guide our practice, and we are proud and grateful for the trust our clients place in us as a result of our dedicated approach.
You offer a wide range of legal services in business law, which is a complex and constantly evolving field. Does this mean you must continuously develop your expertise to stay up to date on the latest changes and trends?
— Our office and team members are professionals with significant international experience and a commitment to lifelong learning, both individually and as a team. This dedication is always driven by one goal: the success of our clients.
Business law is a dynamic, intricate and interconnected system that constantly adapts to modern conditions, requiring daily efforts to keep pace with market needs.
We strive to provide comprehensive legal support to our clients in the following areas:
- Commercial transactions;
- Corporate law, including structuring and executing mergers and acquisitions (M&A);
- Tax law and business optimisation;
- Financial and banking advisory services;
- Employment law and human resources;
- All types of domestic and international disputes (litigation, enforcement, arbitration, ADR etc.);
- Investment projects and real estate transactions;
- Intellectual property law (patents, trademarks, copyrights, industrial design and geographical indications);
- Data protection, among others.
We are committed to our active membership in domestic and international professional associations and business chambers, with the aim of monitoring and analysing market trends and developments.
You are aware that different industries have unique legal needs and challenges. Why did you decide to deepen your understanding of the hospitality, IT, construction, agriculture and sports industries?
— Our office focuses on specific industries and strives to achieve a deep understanding of the business models and challenges unique to each sector. This approach has been recognised and positively received by our clients, as it fosters better comprehension of their operations and goals.
We specialise in providing legal services to the hospitality and tourism industry, the construction and real estate sector, IT and sports. Additionally, we have a particular focus on agriculture, food industry and related industries, because our office is based in Novi Sad, Vojvodina – the agricultural hub of Serbia.
This client-centric approach has allowed us to develop a profound understanding of diverse business models across various industries and connect relevant processes and operations within different sectors. This ensures comprehensive and precise legal and business guidance, tailored to the specific needs of each industry.
You seem to be particularly proud of your role as legal advisors to Delta Holding and Delta Real Estate in their transaction with InterContinental Hotels & Resorts. Could you share more about this significant project?
— Absolutely. We are extremely proud to have participated in this project as legal advisors to Delta Holding and Delta Real Estate, as future owners of the hotel, in their collaboration with renowned global brand InterContinental Hotels & Resorts (IHG). This partnership marks the return of the InterContinental brand to Serbia.
We are thrilled to contribute to the development of the DeltaDistrict and InterContinental Belgrade, which will become a flawless and authentic symbol of modern Belgrade. This hotel will enhance the city’s luxury offer and functionality, with construction set for completion by year’s end 2026 and the grand opening planned for early 2027.
We are thrilled to contribute to the DeltaDistrict and InterContinental Belgrade, representing a flawless and authentic symbol of modern Belgrade
Delta Holding’s total investment in the hospitality sector exceeds €100 million. While this project is undoubtedly a culmination of our collaboration with Delta Holding, it is also a continuation of our longstanding partnership. This relationship began with the optimisation of operations for other hotels within the Delta Holding group, including Radisson Collection Hotel Old Mill Belgrade, Crowne Plaza Belgrade, InterContinental Ljubljana and Indigo, which form one of the region’s largest hotel groups.
The consistent engagement of our clients is clear testament to the professionalism and expertise we bring to each project. We are profoundly grateful for their trust and recognition of our efforts.
While we’re on the topic of hotels, you also played a key role in the HSA transaction between Inobačka and Hyatt Regency. How will this project impact Novi Sad’s development?
— I firmly believe that the Hyatt Regency Hotel project, undertaken by Inobačka DOO Novi Sad, will contribute greatly to improving the quality of life and business opportunities in Novi Sad. This €107 million investment is significant not only financially, but also in terms of infrastructure, culture, ecology and the overall improvement of quality of life and business.
The development of a “green” and modern hotel, along with two A-class office buildings located in one of Novi Sad’s central parks, will undoubtedly become a landmark of this modern and “green” city. Both residents and visitors will benefit immensely from this project.